Xiaomi press conference, fans should have watched it?
In addition to releasing a number of new products such as Redmi Note12 series, Redmi Pad, etc.
Lu Weibing Mr. Lu also announced a major news:
Lu Weibing will join forces with B station to hold a "super welfare live broadcast" for Double 11 with UP hosts such as Luo Xiang and Director Bi.
Since it is a "super welfare live broadcast", the benefits will naturally not be missing. These include: sending mobile phones every 10 seconds, TV every minute, and iron egg every hour.
However, the platform chosen this time may make some mobile phone friends wonder:
There are obviously so many platforms for live streaming with goods.
Why did Xiaomi choose this time? In this relatively not so strong B station?
In fact, this matter is really worth talking about by Brother Ji.
Let’s start with the origin of them. The story of
B and Xiaomi, starting with ghost animals
When you mention B and Xiaomi, what will happen first?
guess, "Are you OK", you still have to rank first.
015, in that era when B station was still famous for its ghost animal area. Mr. Lemon, the UP host of
B station, edited Mr. Lei's English speech at a press conference in India into a ghost video.
result, this video quickly became popular across the Internet.
Mr. Lei has become completely popular on B station, and the popularity of B station has also risen again and again.
Xiaomi also took this opportunity to join B station one after another with a lot of official accounts.
like Xiaomi mobile , Xiaomi MIUI, Xiaomi brand security, etc.
Since then, there have been more and more joint activities between Xiaomi and B.
For example, "super durable live broadcast" when Xiaomi Max2 was released, "72-hour super support live broadcast" when Xiaomi 10 was released, etc.
From super durability, to super support, and then to this super welfare.
You know, Xiaomi and B have long been a pair of "good friends".
, but compared to the previous few times.
This time Xiaomi cooperates with B station to complete the work, and there may be more things worth exploring.
is also a live streaming of goods, but B station may be a little different
If you want to let Ji Ge use one word to describe the current B station.
That is - professional.
Compared with ACG and ghost animals in the early years, what Ji Ge likes most now is that it has many professional and rich review content.
It is no exaggeration to say that whether it is 3C digital or home appliances, there are currently the most professional UP hosts in China on Bilibili.
For example, Chen Baoyi, whom Brother Ji has recently frequently viewed on the homepage, is a UP who started with Xiaomi product reviews.
From the most well-known Xiaomi mobile phone to various smart homes of Mijia, big and small.
His videos are basically all involved, and the number of views is also very high.
This can also be seen from a certain extent that Xiaomi does have relatively large traffic on Bilibili.
. For netizens who like to watch his videos, it is very important to do professional and distinctive.
If you sometimes encounter mijia products that you are interested in.
His fans will also urge you to update in the comment section.
In addition, now everyone just starts to discuss the performance of a new processor or a new graphics card. The data made by
will always be used for reference for everyone.
The reason is very simple. They are indeed meticulous enough for this.
Like the previous RTX4090, many of them are waiting for them to update.
Of course, don’t forget that Brother Ji likes to watch the best friend Jiang Wei.
Last time Jiang Weigan's "Genshin Impact Test Standards Press Conference".
Ji Ge thought that he had mistakenly entered the scene of the Apple press conference.
What? Haven't seen it yet? Then why not go quickly.
Machine Brother believes that whether you are buying mobile phones or other home appliance products.
because they are both of the higher average customer price.
Most people should check the review first and then decide whether to buy it.
After all, manufacturers are bragging about the same thing, but how to use it is another matter.
And if everyone wants to watch videos, there is no doubt that Bilibili is the first choice.
So, since everyone has to watch the video on B station first before buying it.
is not as good as, now B station directly simplifies the complexity.
directly starts live streaming and provides everyone with professional review content while providing one-click order entry.
This wave is a closed loop.
However, seeing this, some mobile phone users may ask again:
I don’t know much about e-commerce in B station, and I really have to place an order. Is it convenient?
Don’t worry, Ji Ge recently went to inquire about the situation for everyone.
B site live streaming and selling goods. The current progress of
Ji Ge estimates that for most people, it is estimated that for most people.
This time Xiaomi announced that it was live broadcasting on B station. It was the first time I heard that B station has a live broadcast to sell goods.
But in fact, Ah B has been quietly preparing for hin for a long time.
As early as last year, Bilibili launched UP's main internal testing, acquisition of payment licenses and other actions.
By the second quarter of this year, B station began to open the live streaming and sales function to test the first batch of 1,500 UP owners.
Then on the 14th of this month, the shopping area of B station was officially launched in the live broadcast section. The "Little Yellow Car" function provided to everyone to place orders has also been fully launched.
After seeing this series of operations, Ji Ge also went to try it.
As of now, the live broadcast room of B station has supported adding and displaying products from e-commerce platforms such as Taobao, JD .
You can choose to jump to purchase with one click when watching in the live broadcast room.
Like Xiaomi's event this time.
Ji Ge learned that at that time, you can also jump to the JD direct store to place an order in Xiaomi's live broadcast room with one click.
In short, after looking at it, Ji Ge found that the current shopping function of B site is indeed relatively complete.
As for the actual effect of UP hosts, what is the question?
Ji Ge also observed it recently.
Take many installation UP masters as examples.
They usually conduct live streaming and live streaming and explain in real time. Live streaming such as
does not look so blunt because there is content.
Step back and say that even if it is "I'll just look at it, don't buy it", I won't feel like I've wasted my time after reading it.
utilizes this different model of selling goods, coupled with the current strong support of Bilibili for live streaming.
There are currently many UP owners and have made good results.
For example, Mr. Fan, the home decoration/home appliance UP owner, had a huge fan. On October 24, its premiere on B station B exceeded 130 million GMV.
And it is not just such a big anchor.
There are also many UP hosts with not many fans, and they are doing pretty well now.
For example, this UP, called Tesco Evaluation Studio, has less than 5,000 fans, but the single-game GMV can reach 27W. .
The motivation for writing articles has decreased by 100 million points.
live streaming, or it can be rational
In short, after all, Bilibili is now fully entering the live streaming market, and it does seem to be relatively weak.
But fortunately, Bilibili chose to start with products like 3C/home appliances.
In this way, there is content and is rich and professional enough, which is its biggest advantage.
B site, the main user group is still a young person like Ji Ge.
Take Ji Ge himself as an example. He is not very interested in live streaming with promotions.
Although your price is tempting.
It is difficult for me to have the urge to place an order if I don’t know the product well.
So. Now B station is equivalent to creating a new model that provides content for you to carefully select and then placing orders in one-stop way.
The machine feels that the direction is right.
For example, they also sell mobile phones and TVs, one is an internet celebrity anchor, and the other is a professional reviewer UP host.
Then who would you choose to look at?
As for the cooperation between Xiaomi and B station we mentioned at the beginning.
When Lu Weibing, the price butcher in the mobile phone industry, meet Luo Xiang, what kind of life can they do?
Image from the network
