Apple 's iPhone 14 suffered a sharp upsurge in sales and reputation as soon as it was launched. The price of the scalpers "lost the money they earned in the past few days." However, Apple really dares to lower its price on Double 11, and wants to use this to remedy its reputation and sales.
is difficult, because the reason why Apple suffered a Waterloo in this wave is that in addition to limited parameter improvement, poor photography performance, and stubborn signal problems, the strong blockade of domestic brands is also an important reason. In recent times, manufacturers such as Huawei , Xiaomi have released their own high-end mobile phones, and in terms of performance and reputation, they have pressed Apple to the ground to rub.
Pan Ge noticed that according to the reputation data from the Double 11 e-commerce platform, the four models of Apple iPhone 14 lag behind the three new models of Huawei Mate50, and the three models of Xiaomi 12S.
From user feedback, good reputation comes from good image effects. In addition, improvements in performance, battery life, charging experience, and products of different sizes and styles meet different needs are also the key considerations for users.
Han Apple failed?
When it comes to high-end mobile phones, many people's first reaction is Apple's iPhone . Indeed, as the first smartphone in a strict sense, the iPhone has been following the word "high-end" since its debut.
Since , , released the first generation of iPhone 1, and redefined the phone, the iPhone has been iterated more than a dozen times so far. Every new phone launch conference can cause countless Apple fans to sleep all night.
In September this year, Apple released the new iPhone 14 series, including the standard version of the iPhone 14, equipped with a 6.1-inch screen, A15 model CPU, 12-megapixel rear camera pixel ; iPhone 14 Pro version, with a 6.1-inch screen, A16 model CPU, and 48-megapixel rear camera pixel.
At the same time, the newly released iPhone 14 series also has new functions such as car accident detection, sports mode in video recording, and Lingdong Island, which makes many Apple fans eager to try it out.
is the strongest in the high-end mobile phone industry. The popularity of iPhone 14 seems to be predictable, but Brother Pan found that after the release of iPhone 14, the sales situation of both online platforms and offline stores were not as popular as expected. It is difficult to find a new iPhone, and it seems to have become a thing of the past.
According to Sandalwood e-commerce organization monitoring data, the pre-sale volume of iPhone 14 standard version decreased by 70% year-on-year, and the pre-sale volume of iPhone 14 Pro increased by 56% year-on-year; from the perspective of overall pre-sale volume, the newly released iPhone 14 series is not as good as the previous iPhone 13 series.
Perhaps because of poor sales, the newly released iPhone 14 series has come at a fast and harsh price reduction. Brother Pan found that the price cut of iPhone 14 has started to be reduced by just over a month after it was released, and the highest price cut was even higher than 1,000 yuan.
The abnormal performance of iPhone 14 has surprised many consumers. Some netizens said: "The iPhone 14 has not been waiting in vain. During Double Eleven, Apple is still relatively strong, and the waiting party has won again." Some netizens said: "I thought the new iPhone 14 phone would not be reduced so quickly, but I didn't expect it to have dropped so much.
iPhone14's continuous decline not only pitted the first-time consumers, but also caused many "scalpers" to suffer a career Waterloo. On the eve of the release of iPhone 14, many "scalpers" stocked up through various channels, wanting to make a big profit; I didn't expect that the iPhone 14 will break the price as soon as it was released, and many "scalpers" had to lose money to sell iPhone 14.
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What did Apple do wrong?
The reason why the newly released iPhone 14 is cold is because of the following reasons:
First of all, iPhone 14 has limited improvement in various basic parameters, and has not widened the gap with previous generation products.
For example, in terms of basic parameters, iPhone 14 is almost exactly the same as iPhone 13, both equipped with a 6.1-inch screen, A15 model CPU, 12 million rear camera pixels, and has the same screen resolution and charging power; but its price for JD self-operated store was nearly 400 yuan during Double Eleven.
Secondly, Apple, which has the advantage in image presentation, fell behind this time.
Once upon a time, iPhones never cared about camera parameters, and relying on their excellent image presentation, it has become the favorite of many photography celebrities. Nowadays, the new iPhone 14 has been repeatedly criticized for its photography effect.
Some netizens said: "The rear portrait of iPhone 14 will focus slowly in dark light environments. When your hands are shaking at night, they will be blurred, and when you take pictures, they will turn yellow during the day, and color adjustment will be required to solve it." Some netizens said: "This generation of iPhone 14 series still has not been used in the Qianwang telephoto lens . It is really a pity. If you take pictures mainly, don't buy iPhone 14."
Third, the signal problem of the iPhone series is still not solved on iPhone 14.
The poor signal of iPhone phones has always been a hot topic of complaints, but in this generation of iPhone14, the signal problem still exists.
Some netizens reported through social platforms: "The iPhone 14 Pro uses the latest Qualcomm baseband, but there will be problems such as full signal cannot be connected to the network, network messages cannot be accepted, network signals, and poor network signals." Some netizens said: "What makes iPhone 14 the most annoying is that the signal is really bad, and there is always inability to hear the sound."
Finally, it may be the most fundamental reason, because domestic Android phones have performed more and more in the high-end market.
In the second half of the year, Huawei, Xiaomi and other manufacturers have released their own high-end mobile phones. For example, Huawei launched the Mate50 series, of which the Mate50 Pro has a 6.7-inch screen, a Snapdragon 8+4G CPU, and a 50 million rear camera pixel; at the same time, Xiaomi also launched the 2S series, of which the 12S Pro has a 6.7-inch screen, a Snapdragon 8+Gen1 CPU, and is equipped with an optical lens and imaging system jointly developed with Leica .
Pan Ge seems to be able to see that domestic Android phones represented by Huawei Mate50 and Xiaomi 12S are relying on powerful parameters and product performance to put pressure on Apple in the field of high-end mobile phones. Who is the winner of
high-end reputation?
These newly released high-end mobile phones have caused a fight in the mobile phone market in the second half of the year, but whose product will be the best-known one?
Pan Ge found that among these high-end new phones, the four new phones of Apple's iPhone14, iPhone14 Plus, iPhone14 Pro, and iPhone14 Pro Max have a positive review rate of 97%, 96%, 98%, and 98% on JD.com, respectively; at the same time, Huawei's Mate50E, Mate50, and Mate50 Pro, and JD.com's positive review rate is 96%, 98%, and 98% respectively.
Compared with Apple and Huawei's high-end new products, Xiaomi's newly launched high-end models seem to have received higher evaluations. Among them, the three mobile phones, Xiaomi 12S, Xiaomi 12S Pro, and Xiaomi 12S Ultra, JD.com's praise rate reached 98%; the folding screen mobile phone Xiaomi MIX Fold2, it even reached 99% high praise on JD.com. I really didn't expect that Xiaomi has the best reputation for high-end phones.
Why is the king of high-end mobile phone reputation becoming Xiaomi? This result surprised Brother Pan, so he did some homework and tried to summarize what Xiaomi did right.
First of all, Xiaomi, which cooperates with Leica, has given a comprehensive upgrade of mobile phone images.
When Xiaomi 12S Ultra was first released, photography master Ning Sixiaoxiao said: "The quality and style of imaging are the source of Xiaomi's confidence in this product. Its advantages are subversive in my opinion."
At the same time, some netizens also said: "Xiaomi 12S is simply a phone that gets a free for a camera. It has excellent suppression of highlights when taking photos, and its HDR is particularly excellent, and the filming rate is also very high." "The 6.3-inch Xiaomi mobile has a great feel when holding it, and its battery life is also very good. Leica camera is a blockbuster with just one shot."
Secondly, the improvement in performance, battery life, charging and other aspects of Xiaomi's new model makes the user experience better.
For example, Xiaomi 12S Pro has 120W Xiaomi Purchase Secondary Charging Technology and is equipped with P1 fast charging chip, allowing the phone to quickly and fully battery life and achieve full user experience.
After purchasing Xiaomi 12S Pro, a netizen said: "The charging is very fast, and the 120W fast charging is fully charged for half an hour."Another netizens said: "The game experience is really stable, you can tell if you try it. "
Finally, Xiaomi high-end phones with different screen sizes and styles meet the needs of different users.
For example, as the world's thinnest inner folding folding screen mobile phone, the body thickness of Xiaomi MIX Fold2 is only 11.2 mm, and the two-side thickness after being expanded is 5.4 mm. Whether folded or unfolded, it can maintain an excellent feel close to the ordinary phone.
Some netizens used MIX Fold2 and said: "The sense of weight and lightness appear on a mobile phone at the same time. The body is thin enough and the axis is very precise. "
Once upon a time, Apple, as the king of high-end mobile phones, was a big hit in the Chinese market; now, domestic brands represented by Xiaomi rely on good user reputation, are launching a continuous impact on the throne of high-end mobile phones. During Double Eleven, the price of Xiaomi 12S and 12S Pro was reduced by 300 yuan at the same time, the price of Xiaomi 12S and 12S Pro started at 3,699 yuan, and the price of Xiaomi 12S Pro started at 4,399 yuan; at the same time, Xiaomi MIX Fold2 was also launched again at a price of 8,999 yuan, and supported 6 interest-free periods.
Now, friends who like Xiaomi high-end mobile phones can no longer do " and other parties ", and buy new phones at a discount, buy them early and enjoy them early.
