(He Xiaopeng talks about financial freedom: painful hesitation, 7 yuan fast food can only be eaten secretly)
Xiaopeng Motors was first called "Orange Cars"
Recently, a netizen issued a question of the soul: many people blindly think domestically made The brand names "earth" after the founder and completely ignores the product. Is this turning the cart before the horse?
thought that many foreign companies are named after their founders, such as car manufacturers like Ford, Honda, Toyota, Mercedes-Benz, etc., luxury goods such as Hermes, Versace, Gucci, etc., as well as Hewlett-Packard, Johnson & Johnson, and many familiar example. It is said that this is a major change unseen in a century, except for the traditional Wang Shouyi, Ma Yinglong, and Li Ning. Can
make more of our Chinese brands in China's smart manufacturing?
He Xiaopeng: I feel that this question is for Xiaopeng Motors, so I can't answer it better.
Just recently, Xiaopeng Motor’s chairman He Xiaopeng also sent out a full email to warn his employees not to just stare at the short-term rise and fall of stock prices. The short-term operating effect will cause the stock price to rise sharply, and similarly, it may also cause a sharp drop. Only by paying attention to the long-term benefits can the real growth of individuals and enterprises be achieved.
He Xiaopeng believes that a lot of recent news is good for the development of the new energy automobile industry, including the country's new energy strategic plan for the next 15 years, and the United States' expectations for increased support for the new energy industry. As a result, the entire industry has been favored by capital. Several leading new car companies in China are healthy in terms of market feedback and cash flow. The traditional automobile industry is also continuing to increase investment in the field of new energy.
At the same time, technology companies including Apple and Huawei have gradually joined the ranks of cross-border car manufacturing, and they have begun to attack the new battlefield of smart cars. These changes will have an important impact on the future changes of smart cars.
The following is the original text of He Xiaopeng's explanation of the origin of Xiaopeng Automobile.
In the past period of time, the students of Xiaopeng Motors have received suggestions from many friends on how to choose a good name. First of all, I would like to express my gratitude to everyone. Everyone's attention and support are the driving force for Xiaopeng Motors to move forward. Today, I take this opportunity to chat with you about my views on the brand name and corporate development. Before answering the question, I would like to share the story about the origin of the name "Xiaopeng Motors":
6 years ago, when Xiaopeng Motors was founded, we believed that the revolution of the car track was about to begin. Technology and intelligence will give cars The same products and user experience greatly change people's lifestyle and travel habits.
At the same time, a group of young people with clear goals and full motivation. Their passion and enthusiasm, and their dream to change the future of automobiles touched me. I became their angel investor. I was on the sidelines at the time, delivering ammunition behind the scenes and waving the flag outside the scene, which was my main job and role. In the initial stage of the establishment of the new brand
, it is always hoped that there will be a well-known name that can gain good market recognition in the initial stage.
Let everyone say that the earliest name of "Xiaopeng Motors" was "Orange Motors", but when we prepared several trademarks and names for registration, we discovered that many good names have been occupied and registered. Xiaopeng Motors" left a blank. Xia Heng, the co-founder of
at the time, asked my opinion on whether it could be called Xiaopeng Automobile. To be honest, I had concerns at the time, and after discussing it with my family, I also objected unanimously: As an investor, my role should be to help not cause trouble. The biggest taboo is that I finally invest myself even with money and people.
In the 100-year history of the automotive industry, there are many examples of brand naming names of people who have made outstanding contributions to enterprises and products, such as Toyota, Honda, Ford, Mercedes-Benz Daimler, Peugeot Citroen...
These car brands that we are familiar with today are all derived from the names of people in the history of their respective brands. At that time, I thought, what foreign brands can do, why can't our Chinese brands?
Next, I have invested in many entrepreneurial projects, but Xiaopeng Motors is undoubtedly the most expensive one.
Many people know that starting a business is a life of nine deaths, in my opinion, it is even a life of ninety-nine. But if you are lucky enough to be able to join a new track, or even lead a new era, I think this is the greatest charm of entrepreneurship, and it is also the most excitingExcitement.
When betting on a name that represents personal reputation and gearing up to welcome the arrival of the smart car era, it means that I am ready to do a big All in, even if it is destined to face a lot of controversy-honor and pressure often go hand in hand. Row.
Finally, I convinced myself and my family: Xiaopeng Motors was born to open the future of smart travel.
Entrepreneurship has never been smooth, there are only people and things who are accompanied by the rugged but still moving forward. Dare to All in to win!
After telling the story, return to the topic.
Two years ago, on the eve of Xiaomi Group's listing in Hong Kong, I wrote an open letter "Who is Xiaopeng Motors?" Why does Xiaopeng Motors struggle? "In response to "Who is Xiaomi, and why does Xiaomi struggle?" written by Lei Junlei, a nobleman, mentor and friend on my entrepreneurial road. ".
I wrote in the letter: “Xpeng Motors expects to change and create our future travel life through innovative, high-tech products and services, so that everyone’s travel is better and smarter. Use technological advances to benefit everyone One person makes it easier for everyone to manage their own lives and make travel smarter and more convenient. This is our driving force and our goal."
This is in line with Mr Lei’s expectation, "brought by technological innovation and progress. Benefits are easily shared by the public, so that everyone can easily enjoy the beautiful life brought about by science and technology." It is the same in the same line: It is the values of Xiaopeng Motors to build good products with heart, and to benefit the scientific and technological achievements and change lives.
At that time, Xiaopeng Motors’ first mass-produced smart car, the Xiaopeng G3, had not yet been delivered to the market. Today, we have brought two smart electric car products, the Xiaopeng G3 and P7, which are gradually recognized by the market. The high investment in R&D makes it easier for autonomous driving and smart cockpits to serve travel life. Smart cars are no longer a non-landing PPT. There are always people who work hard to make it visible, tangible and useful.
I believe that the level of product strength is the ultimate factor that determines the level of a brand, not just a symbol or a name.
In the past, when the names of domestic independent brands were mentioned, many people subconsciously ranked them behind imported and joint venture brands. It seems that the words "domestic" and "independent" are naturally related to poor quality, poor technology, and even The style is not high, and so on. There are some historical reasons for this-after all, the development of modern industries in our country started late. So the question is, from a corporate perspective, how can we fight this Chinese brand turnaround?
In recent years, Xiaomi and Huawei in the technology manufacturing circle have not only won the recognition of domestic and foreign markets through their own technology and product strength, but also enhanced the self-confidence of the Chinese people. The new car-making forces represented by Xiaopeng, Weilai, Ideal, etc., are also taking their smart car products to gradually influence and change the traditional perception of the industry in China and even overseas.
A resounding brand name is of course a bonus, but the core is inseparable from strong technology research and development, high-quality product experience and a good service system. From a long-term perspective, the development of an enterprise is more important for its products, services, or philosophy and values, whether it can achieve the brand's psychological cognition and positioning in the market.
As a technology company, Xiaopeng Motors will continue to increase investment in technology research and development, explore more cutting-edge technologies and make great efforts in production, so as to provide more users with better smart mobility products and services, thereby leading smart cars and travel life. The new trend is moving towards globalization.
I always firmly believe that the technological capabilities of products are the most globalized. Whether it is Xiaopeng Motors or its English name XPENG, as long as we insist on the product's technological intelligence and manufacturing quality and craftsmanship, the brand will eventually let consumers know you, believe you, remember you and Recognize you.
At the same time, as more Chinese products and brands continue to go abroad, there will be more and more Chinese-named brands going global. Xiaopeng Motors hopes to seize the unprecedented opportunity for major changes in the automotive industry, and through continuous technological exploration, Good internal strength, and finally succeeded in making XPENG one of the representatives of the national tide made in China, out of China and to the world. At that time, believe me and all the classmates of Xiaopeng Motors, and all support meOur Pengyou friends will be very happy.
looks forward to this day.
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