The SUV I want to talk about today has a combined sales of less than 10,000 units in the whole year.
Don’t get me wrong, it is not the Bentley Bentayga and Rolls-Royce Cullinan, which are priced at millions, but the Hyundai Shengda .
As a mid-size SUV, the body size of Hyundai Shengda reaches 4945*1910*1720mm wheelbase 2865mm, which is quite large! In addition, Hyundai Shengda also provides a three-row and 6-seat layout, with the powertrain becoming 2.0T+8AT. Based on the official guide price of 202,800 yuan, there is still a discount of tens of thousands of yuan in the terminal market, which should be a good performance.
But in fact, Hyundai Shengda has long been marginalized. Most potential users with a 200,000-yuan car purchase budget are still habitually looking at mainstream joint venture brands such as Volkswagen, Toyota , and Honda.
Just recently, Shengda Traveler was officially launched, with the new car price range of 202,800-269,800 yuan, almost consistent with the old model. As a mid-term facelift model, can Hyundai Shengda turn the tide?
First of all, from the perspective of the market, most users who purchase 7-seater SUVs are second-child families.
Usually, the financial conditions of a second-child family are definitely not bad. This group of users will more or less consider certain social attributes and grades, which can be simply understood as face. Not to mention that Modern Shengda has no face, at least it is not considered face.
Secondly, from a brand perspective, among car brands, Hyundai Auto is in the ranks of second-tier brands, far less well-known than Volkswagen, Toyota, Honda, etc. In addition, compared with second-tier brands, such as Ford, Buick, and other American brands, Hyundai has no advantage at all.
So even if Hyundai Shengda’s mid-term facelift is only improving its own product strength and cannot substantially change its brand influence.
Finally returned to the new car, Shengda actually emphasized the concept of "traveler". It can be seen that Beijing Hyundai also wants to drive and travel abroad in China in a special period to unlock more gameplay. The original intention is good, but compared with the old cars, it seems that the mid-term facelifted models have only made minor adjustments in terms of styling, interior and built-in technology configuration.
From the perspective of space layout, there is no substantial change, and the powertrain has not changed, and the chassis suspension is also consistent. It can be said that this mid-term facelift is just to cater to the market adjustment. After all, its competitors are also improving, and they are even upgrading.
To sum up, considering the market, brand, product strength and other factors, it should be difficult for the mid-term facelift Hyundai Shengda Traveler to make major changes in sales. Of course, if the terminal market increases its discount efforts, or spends more energy in the subsequent marketing and promotion of new cars, there may be unexpected gains. What do you think?
Disclaimer: Some pictures and content in the article are from the Internet. If there is any infringement or false reports, please contact us within 30 days after the publication of this article, or make reasonable claims, otherwise it will be deemed to have voluntarily waived its relevant rights and interests.
