Although the new crown pneumonia epidemic is still ongoing, it still has not stopped manufacturers from releasing new cars. Recently, a group of Toyota's bidding information was exposed on the Internet. After sorting out, we found that Yifeng and Guangfeng will launch a total of 7 domestic models in the next two years to continue to enrich their product lines.
can be seen from the table, although there are 7 models in total, but after removing the North and South Brother models, there are only 4 models, that is, the new Highlander, Sienna (Senna), Harrier (Halia) and Senna's collinear models . Next, we will talk about the positioning of these cars one by one.
As the overlord of 7-seater SUVs for home use, Highlander has excellent sales in both China and the United States. It has been listed for many years and can increase the price and raise the car is enough to show how popular it is. According to the internal codename analysis of 760B (Guangfeng) and 770B (Yifeng), I speculate that GAC Toyota will first introduce the replacement model of Highlander, while FAW Toyota will be a bit later, leaving the starting rights to Guangfeng. Earlier, there were rumors that the Yifeng version of the Highlander was called "Lu Fang." This name is a bit like a combination of Lu Xun and Rong Fang, but it is also justified.
The new generation of Highlander uses TNGA architecture to build, and Asia Dragon and RAV4 are GA-K platform models, both Guangfeng and Yifeng now have GA-K platform production lines, so it is almost possible to produce the new Highlander Achieve seamless switching.
The interior part of the new Highlander is still relatively homey, and the overall style is slightly younger. The 12.3-inch central control screen rising from the ground is slightly obtrusive. Fortunately, the long strip storage slot in front of the co-pilot is still there. Excellent practicality.
The domestic Highlander's seat layout is expected to retain 2+3 5 seats and 2+3+2 7 seats. As for whether there will be a 2+2+2 6 seat layout, it is unknown. Up.
In terms of power, according to previous gossip, Guangfeng Highlander is expected to use 2.0T+8AT and 2.5L hybrid system, while Yifeng's version will only have 2.5L hybrid system optional. For a family car like the Highlander, the hybrid system can effectively reduce fuel consumption, and it also helps Toyota's average fuel consumption value in China. More importantly, that 2.0T engine has always been purely imported, and its production capacity is insufficient. It is indeed not available for the simultaneous production of North and South Toyota.
Current Senna
The news that Senna will be made in China has been spread for several years. According to the internal code, its codenames in Guangfeng and Yifeng are 825B and 82*B respectively. In fact, since last year, Guangfeng and Yifeng have started the project approval and tendering of these two projects, and it is expected that the new car will be listed in 2022. Z1z
As Toyota's main MPV model for the US market, Senna has obvious advantages in space and size, which is even larger than the domestic GL8.
The new generation of Senna test car
is currently in the testing stage. The new generation of Senna is also in the testing stage. It is also built on the TNGA-K platform. The US version uses the combination of 3.5L V6+8AT. It is expected to use 2.5L hybrid system after domestic production in the future, and it also has E -Four electric four-wheel drive is optional.
From the perspective of competitors, there is no domestic model that can really compete with the Senna. Buick GL8 is more business-oriented, while Honda’s Odyssey/Elysson is smaller. If the domestic Senna can have a relatively reasonable price in the future, it should be able to gain a foothold in the high-end home MPV market.
The third-generation Harrier
domestic users will be more unfamiliar with this car. It is a medium-sized SUV that focuses on the Asian market. So far, a total of 3 generations have been launched. The first 2 generations have always been models on the same platform as Lexus RX. , The overall design style is also similar to RX, which is younger and sportier than Highlander.
Since Toyota launched the third-generation Harrier in 2013, the positioning of this car has been adjusted. Now the Harrier is more like a model between the RAV4 and Highlander, and the size is also between the two. The main product is 5 seats. The concept is somewhat similar to the positioning of Nissan Loulan.
According to the internal code and bidding information, the Chinese name of FAW Toyota's Harrier is "Halia", code-named 941B, and the Guangfeng version is code-named 942B. Therefore, the starting rights for this car should belong to FAW Toyota, and it is fair to GAC Toyota, which has the starting rights for Highlander.
There is not much news about the domestic 4th generation Harrier. We only know that its size will be larger than RAV4. Also using TNGA-K platform, the power system will continue to be 2.0L self-priming and 2.5L hybrid on RAV4. These two collocations.
From the price point of view, the price of RAV4 is between 170,000 and 260,000, while the price of Highlander is between 24 and 330,000. Therefore, we speculate that the price of Harrier after listing in the future should be at the level of 200,000 to 300,000. The opponents are directly aiming Volkswagen Tiguan L.
This car is currently very mysterious, and it is only produced by Guangzhou Automobile Toyota. As the collinear model of the new generation of Senna, it is likely to be an MPV, and the size should be smaller than that of the Senna, because the Senna is already too big to rival.
Previa
So I speculate that this co-line model is probably used to benchmark the MPV of the Odyssey/Ailisent brothers, and the length is about 4.8 meters. This reminds me of the previous "Big Overlord" Previa, because it is a 4.8 meters long car of the same level as the Odyssey. Does Toyota intend to resurrect the big overlord with the versatility of the TNGA architecture? Let's wait and see!
According to Toyota's future domestic new car planning, they have a very large layout in the family car market. In the SUV product line, as small as C-HR/Yize, as large as the North and South Highlanders, Toyota's SUV models have covered the most mainstream car purchase budget range of 150,000 to 400,000. Needless to say, in the field of
cars, the smallest Chixuan/Vios, then Ralink/Corolla, and then Camry/Asia Dragon, the three levels of cars also cover the needs of most families. This time, the MPV model Senna is introduced to the country, and it is expected to launch a small-sized version of the benchmark Odyssey, making up for Toyota's lack of a main MPV in the country.
As China is the world's largest automobile consumer market, more and more manufacturers are beginning to engage in car-sea tactics. Can Toyota further increase sales in China through this wave of operations? Is there any hope to pull the public off the altar with a better reputation for quality? Let's wait and see!
Who will become the king of the Chinese market, Toyota or Volkswagen?
