Following SF5, M5, M7 and other models, another new energy vehicle brand will "drive" the car into Huawei store. Recently, Avita officially announced on social platforms that some of its models will be located in Huawei flagship stores in Beijing and Shenzhen. If the news is true, then this matter means that Cialis will no longer be the only brand that enjoys Huawei's offline channel resources.
Public information shows that Cialis is the new energy vehicle brand with the deepest cooperation with Huawei. Since being labeled as " Huawei Smart Select ", Selis has gone from an unknown brand with less than 800 cars in the first year of its launch, it has become a "new car-making force" with a stable sales of more than 10,000 cars for three consecutive months, with an influence that is close to Ideal, NIO , etc.
So, will Avita enter Huawei store shake Selis's position? According to Huawei insiders, Huawei cooperates with car companies and provides car companies with channel support in different fields and levels according to the depth of cooperation.
From the current perspective, Cialis and Huawei not only cooperate to create the high-end brand AITO, but also interact in all aspects around smart cockpits, product design, quality control, etc.; in contrast, Avita, Jihu, etc. only adopt a few solutions such as Huawei intelligent driving, and the depth of cooperation is not as deep as Cialis. Because of this, "Avita models enter Huawei stores and are likely to only show this function. If consumers need to purchase or seek after-sales service, they still need to return to the Avita store to complete it." The person said.
That is to say, at present, Cialis' tactical status is still higher than Avita.
The problem is that Cialis is likely to "success and failure" as well. It is understood that many car owners will now adopt the "replacement" method after purchasing AITO models and replace the AITO logo with "Huawei". This means that Huawei's influence is far superior to Cialis, which is not conducive to Cialis establishing the brand effect . Furthermore, Huawei has in-depth cooperation with car companies and will require extremely high voice in the full process production, processing, quality control and other aspects of new models, which will also bring considerable pressure to car companies.
[Reporter] Xu Jun
[Author] Xu Jun
[Source] Southern Media Group Southern + Client
