Recently, an explosive news about BYD ignited the circle of friends. It is understood that BYD spent 5 billion on "shipping", with the goal of better expanding overseas markets and selling BYD brand new energy vehicle to the world. After the news of
came out, netizens were talking, with the focus being two points: one is what BYD does for shipbuilding, and the other is whether BYD can do shipbuilding. Here, the author wants to make it clear that many people actually have a big misunderstanding about this matter and are prone to focus on "ship building" matters, rather than on the more critical part of the overseas market.
Is BYD's crisis of "ship building" a misunderstanding?
After BYD reportedly built ships, many netizens believed that BYD should not spread the plate too large. Although BYD has already made a very successful road in the field of new energy vehicles, and its sales have exceeded Tesla . However, the skills are not the most important. If BYD distracts its energy, it is likely to turn into an octopus and ends up getting nothing. The view of
sounds very reasonable, and it is also an important factor that needs to be carefully considered for BYD. But if you talk about BYD's car manufacturing, it will be a bit unfair. Although BYD invested 5 billion, its goal was not to build cars by itself, but to a shipyard in Yantai .
html invested 05 billion to build eight ro-ro-ship , which can carry 7,700 cars. BYD has entrusted its way to the shipyard in Yantai, Shandong, instead of building the ship itself. I guess BYD itself didn't expect that the news would change as it spread.
BYD's ambition
spent a huge amount of money just to build a ship that transports vehicles. It can be seen how great BYD's ambition is.
BYD's revenue data this year can be said to be very terrifying, with cumulative sales of more than 1.18 million vehicles from January to September, a year-on-year increase of 250%. By the third quarter of this year, BYD's domestic market share has also soared to more than 30%.
You should know that the competition in the domestic new energy vehicle market is no less than that in the smartphone market, not to mention Tesla, a strong rival. This is still possible to achieve such a high market under such involuntary conditions, thanks to BYD's strong technical accumulation and good marketing strategies.
does a good job, so naturally I want to become bigger and stronger next. In China, BYD's growth ceiling is no longer high, but overseas, it is a huge vault waiting to be mined. The investment of 5 billion is to build transport ships, which shows that BYD is bound to win the overseas market. Moreover, BYD is also very confident that it can truly enter the global market and become the second Tesla.
In addition to having great expectations for overseas markets, excessive transportation costs are also an important reason why BYD wants to build ships. Relevant data shows that in May this year, the rental price of the Ro-ro-ro ship reached US$55,000 per day, and by August, this price doubled to US$100,000 per day.
Given that the demand for overseas transportation market will become increasingly large, rents are expected to continue to rise. If BYD wants to do long-term business overseas, it will definitely be more cost-effective to invest money in shipbuilding by itself.
BYD's success takes time to prove
So far, BYD has announced its entry into the passenger car market in Japan, Germany, Sweden and other countries. However, in terms of sales alone, BYD is just starting out and has a big gap with car companies like Tesla. In addition, the continuous cut off supply of to may also affect the supply chain of Tesla Automobile .
So, there are still many uncertainties in BYD's journey to overseas. Whether it can succeed will take time to prove it.
