market often requires iconic products. In this breakthrough game of new energy vehicle , the emergence of dolphins brought the process of new energyization of the 100,000-level automobile market into the fast lane. In the just-released September sales list, Dolphin sales reached 24,956 units, and the cumulative sales have exceeded 150,000 units, dominating the A0 and 100,000-level pure electric dual segments.
actually in the past two years, the 100,000-level auto market products have been frantically reversing, and new energy and fuel vehicles have fought. In this context, why can dolphins break through and quickly gain recognition from mainstream consumers?
Redefine new travel in the city
For a long time, the competition in the price range of 100,000 to 130,000 is very fierce. From sedans to SUVs, almost all major manufacturers have complete product layouts. The compact models of some joint venture brands not only reach this price range through terminal price reduction, but also establish in-depth layout of cheap brands directly in this market. Compared with such a large lineup of fuel vehicles, there are very few pure electric vehicles available at this level.
From the consumer side, the price range of 100,000 to 130,000 is the first choice for many first-time purchases and additional purchases. On the one hand, young people who are new to society have a limited budget to buy a car and will choose a model of this price as a commuter tool, but they do not want their car to be too mediocre. Instead, they hope to express their personality and show themselves through the car; on the other hand, many friends who already have fuel vehicles at home will also consider purchasing a model of this price as the second car in their home for the hostess to use, so they have certain requirements for the size, quality, flexibility and functionality of the vehicle.
Therefore, there are very few products that can meet the needs of users that "both both need and need". From this perspective, the market potential of 100,000-130,000 high-quality cars is huge. The keen BYD saw this opportunity and launched the dolphin in time. Compared with other products at the same price, this model, which is positioned as a pure electric boutique of 100,000 yuan, provides consumers with good-looking, easy-to-drive, practical, safe and reliable options, meeting people's car use needs in different scenarios. This is precisely the core reason why dolphin sales continue to rise, and eventually become a phenomenon-level hit and quickly gained recognition from mainstream market people.
's dimensionality reduction strike on fuel vehicles
Dolphin's success marks BYD's strength to bring new energy vehicles into a faster popularization stage. At the same time, dolphins have become a "nightmare" for some fuel vehicles of the same level.
If consumers in the previous market of 100,000 yuan, consumers might choose fuel vehicles for various reasons. Now, with the improvement of new energy vehicle technology and the more convenient use, excellent electric vehicle products can fully give users the high-quality car experience lacking in fuel vehicles of the same price. At almost the same price, consumers can buy models with lower cost, more comfortable, safer, and more technological sense. Why not? Therefore, purchasing a new energy vehicle of the same price has become a popular new choice for potential users.
"In electric vehicles, we still think that BYD, which has been deeply engaged in new energy, is more reliable." said a car owner. Obviously, while BYD's technology is pushing up industry standards, it has also transformed into user experience advantages, so that they no longer have to worry about the pain points and difficulties in the real use of new energy vehicles, which ultimately became BYD's moat in the new energy field.
technology leadership is the core secret
The reason why dolphins have such outstanding product power is closely related to BYD e-platform 3.0. As a product of BYD's years of integration of knowledge and action, e-platform 3.0 has creatively solved the performance problems that need to be solved from the technical level that need to be solved in the development of new energy vehicles, and has broken through the shortcomings of electric vehicles. As the first model of e-platform 3.0, Dolphin naturally lives up to expectations.
Thanks to the compact structure and flexible layout of e-platform 3.0, although Dolphin is an A0-class car with a length, width and height of 4070mm/1770mm/1570mm, the wheelbase reaches 2700mm, and the space performance is comparable to that of B-class car , which fully meets the daily car usage scenarios of urban travel.
. With the support of the industry-leading blade battery and the exclusive safety body structure of pure electric vehicles, the dolphin can better protect the safety of drivers and passengers. In terms of intelligence, by equipped with a brand new electronic and electrical architecture, Dolphin has efficient information response speed and processing efficiency, and can enjoy a smoother operating experience when interacting with people and vehicles. Not only that, Dolphin is also equipped with the world's first eight-in-one electric powertrain, with actual power consumption of 10% lower than that of models of the same level, while taking into account efficient travel and driving fun.
Conclusion
There is no doubt that dolphins have become an option that people cannot avoid when purchasing models with a price of 100,000-130,000 yuan. Dolphin not only achieved a perfect replacement for fuel vehicles, but also became a new trend and new trend in urban travel, promoting the dual transformation of urban travel and automobile consumption. In this sense, dolphin is also a milestone product in the history of China's automobile development.
