On October 17, 2022, the Paris International Auto Show in France officially kicked off. As a relatively important large-scale international auto show in Europe, this year's Paris Auto Show, Weipai (WEY), which has a very high influence in the Chinese auto market, not only once again unveiled at overseas auto shows, but also announced at the auto show that the Mocha PHEV (Coffee 01) was officially launched in Europe, with a price of 55,900-59,900 euros (equivalent to about 390,000-420,000 yuan), which is comparable to many luxury models sold locally. This also shows that the WEY brand has successfully entered the ranks of high-end cars in Europe.
In addition, in addition to the officially launched Coffee 01, the domestic Coffee 02, whose corresponding model is Latte PHEV, also appeared at the Paris Auto Show. The new energy Gemini brought by Weipai this time also brought a new choice to the European market.
As a Chinese car company that was earlier in overseas markets, Weipai unveiled the portable Mocha PHEV at the Munich Auto Show in Germany in 2021, going deep into the origin of the automobile, and "challenging the EU automobile standard" with a brand new product attitude and highly intelligent product strength of Chinese automobiles. At that time, China's manufacturing and China's "intelligent manufacturing" became another channel for overseas automobile users and related practitioners to understand China. After the
Mocha PHEV (Coffee 01) is launched at the Paris Motor Show, it will be officially sold in November, and with Germany as 7 o'clock, it will be gradually launched in Sweden , Spain, Austria and other countries. The latte PHEV (Coffee 02) will be officially launched in 2023, starting from France and Belgium , and gradually expanding to the entire European market.
Five-Star Safety Endorsement , helping Weipai European market overcome obstacles
The reason why the European automobile market is considered the most symbolic touchstone of the automobile industry is mainly due to the strict emission standards and safety standards. In January this year, Mocha PHEV (Coffee 01) completed the WVTA EU vehicle model certification, meeting the strict Euro 6d emission standards.
and in the E-NCAP safety collision test, the four individual scores of adult occupants, children occupants, vulnerable road users and safety assist were 91%, 87%, 79%, and 94%, respectively, and all received five-star safety ratings; the all five-star safety models certified by Europe fully verified that Chinese brand cars have the strong strength to enter the international market.
. At the product level, Mocha PHEV (Coffee 01) adopts a new generation of family design language in terms of appearance, and incorporates Chinese luxury and atmosphere into the iconic front face. In the interior and exterior design and configuration, it is consistent with the Mocha PHEV models sold in China. It also has a super long pure electric range and an L2+-level intelligent driving assistance system, which brings European users a variety of car use scenarios and intelligent driving experience, and also brings the product charm of a luxury SUV with unique Chinese characteristics.
Conclusion: Taking the European market as a new starting point for internationalization
What is the level of China's automobile industry? This question is actually a topic of high "keyboard value", but as a traditional car company with rich experience in car manufacturing, Weipai has focused on the global market since its establishment, especially in the context of energy transformation and the popularization of automobile intelligence. It has become one of Weipai's corporate goals.
Weipai injects fresh blood into the European new energy market through the new category of "0 anxiety smart electric"; and the European market can be said to be of milestone significance for the Chinese automobile industry to enter the international automobile industry. Weipai conveys the industrial wisdom of Chinese automobiles to the world through its strong technical strength and extremely high product standards. In the new energy era, a number of Chinese auto companies led by Great Wall Group and Weipai will "overtake" faster and faster for internationally renowned traditional automobile brands, and the influence of Chinese automobiles in the international market will undoubtedly become higher and higher.
