Today's ice cream can be said to be very different from the previous ones. The ice cream of
used to be, a three-color cup for 2 yuan per box, or a cream cone for 3 yuan per box, has evolved into some creative appearances such as green tongue and torch. However, today's ice cream has gone from a functional food to a casual food that is not distinguished from seasons. For example, the "Zhizhi Taotao" co-branded by Cute and Heytea , the "Zhizhi Taotao" launched by Zhong Xue Gao and Luzhou Laojiao, etc. It is not an exaggeration to say that it is a "fashion item" that is highly accepted by the people and suitable for all ages.
According to data from China Baked Food Sugar Products Industry Association , from mid-2019 to mid-2021, even though the epidemic is still there, the annual output of ice cream has not been affected, with annual main business revenue of nearly 30 billion yuan.
It can be said that ice cream is a single item that ordinary people can afford at any time no matter how the economic situation changes.
Chery named its new car ice cream. I wonder if it was also out of this consideration.
Fashion items
Chery QQ has been labeled as "fashion items" since it was launched in 2003. The novel concept of
immediately attracted the attention of consumers. In 2006, QQ achieved annual sales of 150,000 vehicles, and its cumulative sales exceeded 1 million vehicles in 2011. In 2012, Chery QQ also occupied nearly 30% of the market share of the microcars market with a record of 144,000 vehicles, breaking the monopoly of joint venture brands in the microcar market.
The price of 30,000 yuan, the cute Q-cut appearance and good quality made Chery QQ popular all over the country. It is also a single model with early sales of over one million among its own brand products. It is a veritable "national magic car".
Chery issued a statement when QQ was launched, stating that the low price of QQ is because the car is independently developed by the company, and consumers do not have to pay extra technology transfer fees when purchasing a car. This statement not only gave QQ a good impression in the hearts of consumers, but also initially established the image of "Technology Chery".
For Chery, QQ is a well-deserved hero and a "cow". It uses the continuous cash flow to support the R&D system of "Technology Chery", thus making Chery an independent first-tier car brand alongside BYD and Geely .
is just 0.8L three-cylinder engine , no airbags, no automatic air conditioning, and no leather seats were nothing in that era, but as time passed, it became a problem. QQ was officially suspended in 2019, and the Chery QQ, with a total sales volume of more than 1.5 million vehicles, has completely remained in the past and became a classic.
But the economical benefits of QQ are still in people's impression, and Chery's super high national popularity has never faded.
Chery QQ ice cream was launched on the day of its launch, Wuhu Riverside Park people. Some people took care of their children, some went out to work, and some were just over school. Thousands of people gathered together, holding their mobile phones, fireworks and were blooming in the air, and the streets and alleys were covered with slogans of the day. To be honest, I haven’t seen such a scene with a huge crowd for a long time. Someone said in the group: It’s like the New Year.
continue to work hard
This is not the YI time Chery has launched a micro new energy vehicle. There is Chery eQ in front and Chery little ant behind. It can be seen that Chery is still determined to develop in the micro car market.
The difference between the first two is that Chery QQ ice cream is officially named "QQ". In fact, Chery officially regards Chery QQ as a product sequence, and the new car is the first product in the QQ product sequence. It not only inherits its economical benefits, but also takes over Chery's expectations for a new generation of national cars.
Chery QQ ice cream is divided into three versions, priced at 29,900-43,900 yuan. The battery pack is divided into two versions: slow charging, 6-hour range of 120km and slow charging, 8-hour range of 170km, which is not a problem to meet daily requirements. Bao Siyu, general manager of Chery New Energy Vehicle Co., Ltd., said: "Everyone can have a Chery QQ ice cream."
" This car can be a coming-of-age gift given to parents by their children. As the first car in life, it carries the care of parents and is not expensive, which inspires children not to forget to struggle; it can also be a pampering gift given to mothers by dads, sheltering from wind and rain, warm in winter and cool in summer. Working mothers deserve this care; it can also be a filial gift for children to parents, with an ultra-low car cost of only 50 yuan per month and a comfortable driving experience, so that the elderly can be willing to drive when buying vegetables and picking up babies. ”
Chery QQ ice cream and Chery QQ have the same high adaptability, but the difference is that Chery QQ ice cream adapts to the times and adds more rich configurations, such as tire pressure alarm, low-speed pedestrian warning system, automatic collision unlocking, etc. In order to ensure the safety of the vehicle, the doors use W-type anti-collision steel beams, 100% high-strength steel welding, the door panel steel beams are integrally rolled, and the front longitudinal beams have added energy-absorbing boxes, which can be called the same-level benchmark.
There is also an indispensable intelligent network contact in this era In the future, the functions of remote control of vehicles and reporting of vehicle conditions can be realized. In the future, with the support of the iCar ecosystem, it will also realize an ecological closed loop of digital terminals such as cars, including mobile phones and smart homes, providing service value to meet users' needs in multiple scenarios.
sparrow is small and has all the internal organs. The former Chery QQ car captured the hearts of consumers with its lightness, economy, practicality and fun. Today, Chery QQ ice cream has also taken over this baton, intending to become a "fashionable item" that swept the market again.
The original intention remains unchanged
The popularity of the micro-electric vehicle market in recent years has made many car companies envious. A large number of products are scrambling to go on the market. Of course, many have left the market in disgrace. However, with the support of the brand and the feelings of senior models, Chery QQ Ice Cream has achieved good results.
In July last year, Chery QQ Ice Cream started its first blind order, and completed 10,000 blind orders for in just 7 hours and 27 minutes, which did not disappoint Chery High hope. Pre-sales started on October 25, and 15,624 orders were obtained on the entire network within 24 hours. In addition to previous blind and small orders, before the new car was officially launched, Chery QQ Ice Cream had won 63,479 orders.
A senior executive of Chery New Energy revealed that Chery QQ Ice Cream has received more than 70,000 pre-orders, and Chery’s next core task is to ensure delivery. At the same time, he also said that dealers are very enthusiastic about Chery QQ Ice Cream. As of now, there are more than 1,300 units nationwide. "If you don't suppress it, you will have to reach more than 2,000 units now. ”
When Chery QQ was listed, Chery said: “As an independent enterprise, when Chery will launch what kind of products it will be entirely determined by market demand. For a product that is warmly welcomed by the market, Chery's mission is to produce more products of high quality, so that users can drive their favorite stylish and personalized car QQ one day earlier. "Chery, which made a fortune in the microcar market, has returned to the microcar market. Although the past has gone with the wind, for Chery, energy has changed, but its original intention has not changed.
