As new players entering the automotive industry, new forces have indeed injected a lot of new vitality into this industry: they have reconstructed the relationship between car companies and users: striving to be user companies;

, but it takes a long time.

enters the main topic.

As a new player entering the automotive industry, new forces have indeed injected a lot of new vitality into this industry:

They reconstructed the relationship between car companies and users: striving to be user companies;

They reconstructed the car sales marketing model: direct sales replace traditional 4S stores;

even, the intelligent innovation and intra-volume of the automotive industry are also caused by them.

In the past two days, NIO has released its pure electric vehicle sales ranking in September as usual. Let’s look at the market with a total of more than 300,000:

In the current list, a large number of new power brands have appeared, even in the range of 300,000 to 400,000, NIO has dominated the top three.

In the electric vehicles, traditional giants have suffered a great loss because they are too large and have slow transformation.

Therefore, from the perspective of user perception, there is indeed a feeling of "new forces replacing traditional luxury brands" .

However, the automotive industry is a long-term industry, and the outcome is not determined at the moment.

Now it is too early to say that it is a replacement for traditional luxury brands. New forces should be prepared for a protracted war.

Not to mention the new domestic forces, just talk about Tesla . It can be used as a reference:

Tesla's current influence and brand power have been on par with traditional luxury brands. Even small and super traditional large manufacturers in some aspects cannot be said to be substituted. How many years has Tesla used to do this?

The answer is 19 years.

So what about our new forces?

was generally established in 2014 and 2015, and it was only about 7 or 8 years old, but it was still too young.

Tesla has been able to achieve continuous profits, while our new forces have not yet achieved profits or even break even.

When Tesla's sales have exceeded one million or even hit the 1.5 million mark, our new forces are still hitting the sales mark of about 150,000.

is a bit too early to replace it now.

even, maybe one day, new forces you are familiar with will die.

has a long way to go

On the road to replacing traditional giants, our new forces still have a long way to go.

Unless in the next 5-10 years, new forces can continue to maintain rapid growth, just like Tesla.

At the same time, you must also try to ensure that you try to take the right steps as much as possible, because if there is a slight deviation, the gap will be widened by your opponent in the competition.

And, don’t forget, while new forces are struggling to catch up, traditional giants are also turning around.

Once the bow is turned, the offensive will be very fierce.

Just a few days ago, Volkswagen Group strengthened its R&D capabilities in the field of autonomous driving in China. Its software company CARIAD and Horizon established a joint venture. Volkswagen Group plans to invest about 2.4 billion euros in this cooperation.

Don’t underestimate traditional giants, after all, they are old guys who have lived for dozens or hundreds of years.

summary

Finally, I need to summarize it.

The arrival of new energy has given new forces the opportunity to rise brands, and at the same time, it also allows new forces and traditional giants to start competing because they can stand on the same starting line.

We can be glad to see that in the high-end and luxurious automobiles, more and more Chinese brands have emerged, which has never happened in the era of fuel vehicles.

This is a good thing.

However, it is a long-term thing to replace the traditional fuel vehicle brand.

New power brands still have a long way to go. What we need to do now is: do a good job in products, do a good job in R&D, and establish your own product advantages and technical barriers. What is left to the user and the market.

time will give the desired answer.

. That’s all for this sharing, the meeting.

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