Introduction: After Japan, BYD once again Xuancheng enters the European market in full swing.
000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 In fact, as early as 1998, BYD had already established an overseas branch in Netherlands , and the whole vehicle was successfully exported to Norwegian . This time, Denmark , Sweden , the Netherlands, Belgium , Germany and other countries will be BYD's first stop to fully enter Europe, and will further explore the French and British markets before the end of this year.
Many people should still remember the three models of BYD fighting in Japan, namely Dolphin, Seal and Yuan PLUS, which are all products of e-platform 3.0. This time, the three cars entered the European market, but the differences in models are still quite large. Except for the Yuan PLUS model that was retained, Dolphin and Seal were replaced by Han and Tang respectively.
In my opinion, BYD still has market considerations in this operation. After all, the Japanese and European markets have a big difference in car use habits. In Japan, small-sized and economical cars are more popular, so the three electric cars are the main features. It can be foreseeable that Seagulls, which are smaller than dolphins, will likely be sold in the Japanese market after they are launched. The European market pays more attention to driving experience, so the size and economy of the car are not the most important. The big reason why Han and Tang were taken in the past is that they have both pure electric models and plug-in hybrid versions, which can better adapt.
As for the price, it is always the point of interest to consumers. After all, the same car is sold in different countries, and the price can be different by 100,000 miles. For example, Alpha , which only sells for more than 200,000 yuan in Japan, became a symbol of identity when it came to China. The price increase was enough to buy a Camry. The Mercedes-Benz E-Class , which is used as a taxi in the European market, is also a dream that 90% of families are out of reach in China. This time, BYD really "has a breath" for the Chinese people. The pre-sale price of Yuan PLUS is 38,000 euros, equivalent to more than 260,000 yuan. The pre-sale price of Han and Tang is 72,000 euros, which is about 500,000 yuan, which is almost doubled compared to the domestic price. I also specially checked the prices of local European models. The price of Yuan PLUS is comparable to that of Volkswagen Tiguan L. The price of Han and Tang is even between the Mercedes-Benz E-Class and S-Class, which is a perfect sense of "luxury car".
Nowadays, BYD's new energy vehicles have been sold to more than 70 countries and regions and more than 400 cities around the world. Especially since this year, BYD's pace of opening up the international market has significantly accelerated, and entering the Japanese and European markets with highly developed automobile industry has highlighted its confidence. The key behind this is the support of technology and sales.
First talk about technology. In the field of new energy vehicles, what BYD is known to everyone is that it has fully enjoyed its own property rights. Among them, the technical barriers of blade battery are the highest, which has attracted international manufacturers such as Tesla , Toyota and Honda to purchase. In fact, what many people don’t know is that BYD is also the only car company in the field of new energy vehicles that can almost be self-sufficient in the entire industry chain. Its fudi battery , fudi Vision, fudi Technology, fudi Power, fudi Seiko and other fudi companies, plus BYD Electronics, have jointly supported the research and development and manufacturing of various parts of automobiles. It is no exaggeration to say that in addition to glass and tires, BYD can self-develop all core parts. Don’t worry about being stucked. This is the confidence that BYD dares to compete head-on with Toyota, Volkswagen, , Mercedes-Benz and .
is the sales volume. From January to August this year, BYD sold a total of 983,844 new cars, an increase of 164.03% year-on-year. It is a foregone conclusion that it has achieved the set goal of 1.5 million vehicles throughout the year. Such achievements are not only because there are no competitors among domestic brands, but only Volkswagen can compete with one of the joint venture brands.Consider BYD as an ordinary company. When sales and performance have certain support, it is natural to expand the market outward. This is also the only way for a company to become bigger and stronger. Obviously, becoming a world-class car company is BYD's goal.
In China, one of the three new energy vehicles sold is BYD. It is also popular in foreign markets. It is hard to find a car when exporting to New Zealand and other places. After the Paris Auto Show in France in October, BYD will start mass delivery in many places in Europe. The market performance is worth looking forward to. It will not really become popular all over the world!
