, which claims to "make customers happy", Xiaopeng G9 was launched less than 48 hours after it was launched, and it adjusted its sales policy and reduced the price by 20,000 yuan in disguise in the name of configuration upgrades. However, the public still did not buy it, believing that it was Xiaopeng testing consumers' bottom line. The Zero-Pony C01 not only has the new large-scale total value exceeded 1 billion within 24 hours, but also makes Leap-Pony's 4S stores crowded with consumers watching cars and testing drives. They are all flagship products of new car-making forces, and the situations of going on sale are completely different. So what does Leapmotor C01 rely on to conquer consumers?
value is the core logic that can impress consumers
Entering 2022, some new energy vehicle models use price increase methods to turn car purchases into "investment" games, and stimulate consumers to place orders through a steep price increase curve. However, Leapmotor C01 adheres to technology orientation and focuses on creating product value. Through self-developed and manufactured throughout the region, we can master the core technologies of smart electric vehicles.
Zero-Play C01 uses the industry-leading CTC (cell -to -chassis) battery chassis technology, and its advancedness is comparable to the industry leaders such as Tesla and BYD . Its battery system is fully integrated into the body. While improving the torsional stiffness of the body, it also increases the battery capacity space by 14.5%, and increases the lightweight coefficient by 20%, achieving comprehensive improvement in lightweight, safety and performance capabilities.
Whether it is the maximum battery life of 717Km or the 3.66S acceleration ability, Zero Racing C01's confidence also comes from this advanced nature. The CTB technology used by BYD Seals of the same level has limitations in comparison, because the seat beam with white body is retained and the battery pack cover is used to replace the floor under the body. Not only does the vehicle have a low integration, but it is also slightly behind in terms of battery life and acceleration performance. Other competitors of the same level, such as Xiaopeng P7 , are still using square batteries, which is even more difficult to compare.
rejects "routines". The sales policy is clear and powerful
The most troublesome thing when buying a car is how to choose the configuration after determining the model, and what functions must be available? What functions seem unnecessary but can actually improve comfort? How much expenditure is added to the increase in allocation? To make matters worse, some manufacturers deliberately dazzled the configuration and model matching when they went public. For example, the 5 versions of Xiaopeng G9 actually created 15 configurations, and "car selection" is complicated like "stock selection".
Leapmotor C01 starts from the consumer's perspective. When launching the five major versions, it clearly informs consumers that all five configurations of Leapmotor C01 only have the difference between battery capacity and single and double motors. The entire series is equipped with smart hardware and software, as well as the interior suede ceiling, Nappa leather steering wheel, and the starry sky panoramic sky curtain... These configurations that can only be found in the top-end models of luxury cars of more than 400,000 yuan. Among the five models of the Leapmotor C01, all series are equipped with standard and do not "dig a hole" for consumers. In addition, Leapmotor has also built three major scenarios: outdoor business travel, free enjoyment and family life, making it easier for you to choose a car according to actual needs.
is full of sincerity and the courtesy is a surprise.
For ordinary families, buying a car is second only to buying a house. If you can save money here, then you will go around and compare and ask acquaintances and find relationships to do nothing. But when it comes to Leapmoto C01, there is no need for this, because , known as the "price king", has never been a virtual one.
This time, the Leap Race C01 has launched five major models: rear-wheel drive standard battery life version, rear-wheel drive long battery life version, rear-wheel drive ultra-long battery life version, four-wheel drive dual motor performance version, and four-wheel drive dual motor high-performance version. The prices after comprehensive subsidies are 193,800 yuan, 209,800 yuan, 231,800 yuan, 251,800 yuan and 281,800 yuan respectively. Now, users who place orders from October 7 can also enjoy surprise gifts, up to 20,000 yuan in cash gifts, including 10,000 yuan in vehicle discounts, and 10,000 yuan in full-fit option package discounts. Without bargaining, Zero Run will give you the lowest price and get it delivered with ease. In addition, there are three "C position gifts" for limited time, including 4,000 yuan "C position repurchase gift", up to 8,000 yuan financial interest subsidy, 0 down payment/extra-long 60-term loans, and the "C position joy gift" worry-free service package* with 5 major lifetime free services and free charging piles, which is full of sincerity.
It is worth mentioning that as of October 7, Leapmotor C01 has set users to enjoy a free electric tailgate worth 3,000 yuan. The National Day limited-time benefits created by Leapmotor will add additional benefits to users during their happy holidays.
See this, have you been so cost-effective by the Zero Run C01? Today's consumers are not only smart and insightful, but also receive a lot of information. The Leapmotor C01 has no "routines" and is all based on consumers and bringing value to customers. Such a model can naturally achieve "peaches and plums without saying anything, and they will make their own way". Then it goes without saying that the Leapmotor 4S store is crowded.
