August 26, the new Land Rover Range Rover Euro L was officially launched on the Chengdu Auto Show , with a total of 5 configuration models, with a price range of 389,800-475,800 yuan. Perhaps considering "giving way" to the facelifted models, the 21 models of Land Rover Range Rover Euro , which are the old models on sale, have seen a large price reduction in the terminal price. What is the specific situation? Come and have a look together!
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Land Rover Range Rover Aurora price reduction list Watchmaking: Wanchedi
From the above table, we can see that the highest reduction in Land Rover Aurora has exceeded 100,000. In some areas, from the actual transaction price of car owners, it is even around 120,000. In other words, the entry-level model starting at 389,800 yuan has reached about 280,000 yuan, and the full model is implemented at around 30. Compared with luxury mid-sized SUVs of the same level, Land Rover Aurora has a very good cost-effectiveness. What is the reason for
causing such a large price reduction? I think there are the following reasons. First, the launch of the new Range Rover Aurora at the Chengdu Auto Show makes the old models even more neglected when sales are not satisfactory. This price reduction can be directly understood as a "stock clearance" operation. Although the new models will be sold in the store, the modified part of the annual facelift is actually not large. At this time, the current models on sale need to be reduced in price to obtain higher cost-effectiveness and attract consumers' attention.
Second, there is a problem with Land Rover quality control. As we all know, Land Rover entered the luxury car market in the past with models such as Range Rover and Discovery. However, in order to expand its camp and explore the mid-range market, while its cost control, Land Rover's brand image declined due to many problems, and sales naturally declined accordingly. At the same time, with the improvement of competitive models' craftsmanship and materials, Land Rover has been increasingly neglected in the mid-range market, and the operation of winning attention by price reduction has also appeared long ago, and the above problems have led to the continuous decline in the value retention rate of Range Rover Aurora.
3, the 2020 Land Rover Range Rover Aurora has appeared frequently in black history, and most of them are targeting engines, rear wheels, axle, suspension and other issues. As we all know, the durability and reliability of luxury cars are the basic attributes that are called luxury. There are problems with engines and suspensions in some scenarios that may face a huge life safety threat to users. Not only that, the old Aurora also faces problems with minor problems, which make consumers doubt the luxury positioning of Aurora.
But to be fair, the advantages of Land Rover Range Rover Aurora cannot be ignored at the same time. After all, its appearance and strength have always been Land Rover's strengths. The unique and highly recognizable appearance design perfectly integrates sports and luxury to create a light luxury style with excellent visual effects. The power part includes two engines, 2.0T/200 horsepower and 2.0T/249 horsepower and 9AT gearbox. The entire series is equipped with a 48V mild hybrid system standard. The book data is excellent, and the power and handling performance are outstanding. Even the BMW , which has always been known for its handling, has learned from Land Rover.
Player's summary:
Although Land Rover's brand influence has declined in China, its reputation and status have declined, and coupled with the significant terminal discounts, it has affected the retention rate of the model, but the discount of more than 100,000 yuan and the threshold of breaking through the 300,000 yuan mark makes Land Rover Range Rover Aurora particularly attractive compared to the period of 400,000 yuan. As for the vehicle itself, its fashionable appearance, abundant power and excellent handling are still worthy of recognition. Looking at the entire Land Rover brand, if various details can be solved, the cars and related supporting facilities can be made more refined and perfect, and the flagship series promotion, I believe that returning to the first-tier high-end luxury market is not a big problem. At this time, a major change is needed to change people's impression of the decline in the Land Rover brand image. So, do you think the 30% off Land Rover Range Rover Aurora is fragrant?
Edit: Lily's Wz
