Summary: The actual controller is accurate " escape "? (Welcome to follow Bestie Finance)
Written by | Mijie & Editor | Kai
This is the 1136th original
Recently, Changan Deep Blue, a new energy vehicle sector under Changan Automobile , released a message: SL03 delayed delivery compensation, delayed compensation of 120 yuan per day, and the maximum compensation shall not exceed 10,000 yuan.
Changan Deep Blue said that due to power restrictions in Chongqing in August this year, some users are worried that vehicle delivery may be delayed. High temperature power restrictions are a public event of force majeure, but in the attitude towards the customer in charge, the delay caused by this will be included in the compensation scope.
Many car owners leave messages on car companies' compensation of 120 yuan per day is "not easy to make money". It is estimated that the delivery delay date will not be too late.
Since this year, Changan Automobile has accelerated its entry into the new energy market. However, Avita, which Changan Automobile jointly created with Huawei and CATL , seems to have failed to become a hit after it was launched in August.
According to Changan Automobile's production and sales report for August this year, its production and sales volume in that month fell by 19.26% and 16.04% year-on-year respectively. In September, Changan Deep Blue SL03 entered the delivery season. Can the situation be reversed?
01
Previously, some media commented: Changan Automobile earned "the last copper plate for fuel car". Is this statement accurate?
Changan Automobile is not too late to deploy new energy.
In April 2012, Tesla officially entered my country. In Changan Automobile's 2014 annual report, it proposed the "new energy strategy" for the first time, saying that it will create new energy products: with pure electric drive as the main line, and simultaneously develop two major technical platforms such as plug-in hybrid and pure electric.
According to Changan Automobile's plan, it strives to launch 34 products in ten years (that is, by 2024), with a cumulative sales of 2 million vehicles, becoming an internationally advanced and first-class new energy vehicle company.
Now, about 8 years after the release of the strategy, Changan Automobile's completion seems to be far apart.
According to Changan Automobile's 2022 semi-annual report, in the first half of the year, it achieved sales of 1.126 million vehicles, of which 90,000 new energy vehicle sales were sold, an increase of more than 140% year-on-year.
From the market perspective, in the first half of the year, the automobile industry achieved a total production and sales of 12.117 million and 12.057 million vehicles, a year-on-year decrease of 3.7% and 6.6% respectively. However, the new energy vehicle market has remained popular, and production and sales have reached a record high. During the same period, its production and sales were 2.661 million and 2.60 million respectively, both increasing by nearly 120% year-on-year.
In terms of growth rate alone, Changan Automobile's new energy vehicle sales are better than the industry average, but sales account for only about 8% of its total automobile sales, and there are fewer models, only Benben E-star, Lumin, Deep Blue SL03, etc.
Judging from its revenue structure, what I do earn is the "last copper plate for fuel vehicles", which is also the current situation of most traditional car companies.
02
is bundled with Huawei and CATL, and it is still difficult for high-end brands to take off?
As early as 2017, Changan Automobile cooperated with Huawei to establish a joint innovation center. It was not until 2021 that the two sides truly launched in-depth cooperation in car manufacturing.
In November last year, Changan Automobile, Huawei and CATL officially announced their joint efforts to create a new high-end smart electric car brand Avita . The first model unveiled by
is Avita 11. According to the plan, Avita will release four models in the next five years.
In the first half of this year, Avita 11 and limited edition Avita 011 officially debuted, and the two cars were officially launched in August. Among them, the official guide price of Avita 11 is 349,900-409,900 due to different versions, and the official guide price of Avita 011 is as high as 600,000.
and Oriental Securities survey data show that the average transaction price of Changan Automobile's independent brand models was 77,200 yuan in 2018, and increased to 100,200 yuan in 2021. The guide price of the models on its official website is mostly between 50,000 and 200,000.
No matter which industry it is in, it mainly focuses on evaluating product sales. It is quite difficult to switch to the high-end market, and Changan Automobile is no exception.
. Changan Automobile and Avita’s official microblog have not been released, and they were even caught in the “reduced distribution” storm before.
It was not until the end of August that an investor asked for the disclosure of data. The secretary of the board of directors of Changan Automobile revealed in his reply: "Avita 11 currently has orders exceeding 20,000. For more information, please refer to Avita's official release."
Changan Automobile's 2021 annual report shows that Avita Technology (Chongqing) Co., Ltd. (hereinafter referred to as "Avita Technology") has a net loss of 250 million yuan.
In March this year, Avita Technology completed capital increase and share expansion and introduced new investors. After the capital increase was completed, Changan Automobile's equity ratio in Avita Technology decreased from 95.38% to 39.02%, losing control over Avita Technology. Avita Technology will no longer be included in the merger scope since the completion date of the capital increase.
Photo source | Tianyancha (Thank you here!)
Tianyancha shows that Avita Technology was originally Changan NIO New Energy Vehicle Technology Co., Ltd. and was established in 2018. Changan Automobile, NIO , CATL and others participated in their angel round financing in November 2021, and their valuation was valued at nearly 10 billion yuan after completing the capital increase this year. Changan Automobile still has a long way to go to focus on the high-end market.
03
From the perspective of performance, from last year to the first half of this year, Changan Automobile reversed the decline from 2018 to 2019.
Image source|Oriental Fortune (Thank you hereby!)
According to the financial reports of Oriental Fortune statistics, Changan Automobile's revenue fell by 17.14% year-on-year in 2018, and grew steadily from 2019 to 2021, with year-on-year growth of 6.48%, 19.79% and 24.33% year-on-year respectively. In terms of attributable net profit of
, Changan Automobile was even more bumpy. From 2017 to 2021, the year-on-year was -30.61%, -90.46%, -488.81%, 225.60% and 6.87% respectively.
In the first half of this year, Changan Automobile's revenue fell slightly by 0.37% year-on-year, but due to the sale of part of its equity in Avita, it received 2.128 billion yuan, achieving attributable net profit of 3.1 billion yuan, a year-on-year increase of 319.07%.
From May to June this year, Changan Automobile's stock price also increased significantly, especially in June, with a cumulative increase of as much as 64%. As of the close of September 26, it was retreating by about 35% from its high in the past year.
Interestingly, in June this year, the actual controllers and joint actors of Changan Automobile successively reduced their holdings, cashing out a total of more than 2.1 billion yuan, one of which was almost sold at the high point of the year.
China Passenger Car Association data shows that in the new energy manufacturer sales rankings from January to August this year, Changan Automobile accumulated sales of 96,400 vehicles, a year-on-year increase of 3%, ranking 7th, up 1 place from the ranking from January to June.
Photo source|Cybersenior Passenger Association (Thank you hereby!)
Changan Deep Blue SL03 is officially launched, claiming to be a "200,000-level electric car ceiling".
According to Chongqing local media upstream news, Changan Deep Blue SL03 has sold more than 40,000 units since its launch at the end of July, and 20,000 units are expected to be delivered before the end of September.
According to the company's development strategy released by Changan Automobile's 2021 annual report, it plans to launch more than 30 products by 2025. By 2025, Changan Automobile's total sales volume will reach 4 million vehicles, of which Changan 's own brand has 3 million vehicles, including 1.05 million new energy sales, accounting for 35%. Whether the adjusted development strategy can be realized, Changan Deep Blue's performance may be crucial, and we will wait and see.
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