Chinese brands have always been a thing that makes Chinese people proud of when they go out of the "national gate". With the improvement of their own product strength and the changes in the global economic and trade pattern, more and more Chinese auto brands have begun to seize the opportunity and formulate a "going out" strategy that meets their own development requirements, view development from a global perspective, adapt to local conditions, and steadily promote the expansion of overseas markets. Among the many Chinese auto brands that have gone abroad, Lynk & Co is one of the most representative companies.
Lynk & Co 01 export Kuwait
gained a foothold in the overseas market
Lynk & Co many practices carried out in the international market are all examples of overseas expansion of Chinese automobile brands. Compared with the domestic market, the European automobile market is relatively mature, and it is full of challenges for Chinese automobile brands to enter the European market. It requires not only an innovative business model, but also a strategy needs to be adjusted according to local and time to enhance the favorability of overseas users towards the brand. And favorability must be based on respecting the local consumer culture.
Lynk & Co 01 shipped in Europe
Fans who are familiar with Lynk & Co still remember that the official release of Lynk & Co brand and the first appearance of Lynk & Co 01 were both in Berlin, Germany. The European market is crucial to Lynk & Co brands. Therefore, Lynk & Co opened experience stores in the European market as early as 2020, and now it has reached 9. In addition to Hamburg, Germany, Berlin , Munich , Amsterdam, Netherlands, Gothenburg, Sweden, Stockholm , Antwerp, Belgium, Rome, Italy and Barcelona, Spain, all have Lynk & Co experience stores.
In the European market, Lynk & Co has innovatively adopted the "subscribe system" business model, breaking through the traditional way of seeing cars and testing cars in dealers. Instead, it creates an "experiential car retail community" based on the characteristics of each city, improves car usage rate and efficiently solves users' travel needs. This is highly recognized by European users. As of June, the "subscribe" Lynk & Co members in Europe have exceeded 116,000. Among them, a Chinese user who has lived in Germany for many years, after testing the Lynk & Co 01 in Cologne , decisively changed his German car and "suggested" Lynk & Co's subscription system advantage to his friends on social platforms, and received tens of thousands of likes in a single video.
Lynk & Co Auto's "Asia-Pacific Strategy"
In addition to the European market, Lynk & Co Auto's "Asia-Pacific Strategy" is also being promoted simultaneously, and Kuwait is the first country to land. Kuwait is one of the countries with the highest urbanization rate in the world. Local consumers are highly dependent on private cars for travel and focus on high-end, technology and safety quality when choosing cars. Such car use needs are highly consistent with Lynk & Co products.
In Kuwait, Lynk & Co Auto chooses to cooperate with the local Al Zayani Group, which has rich experience in car sales, to use the "distribution" model to expand the market. In addition to the first Lynk & Co center, Lynk & Co has also created the first Co: Club Lynk & Co official car owner club in the Asia-Pacific market, providing Kuwait users with a trendy lifestyle that is more than just cars, and creating a user ecosystem with high stickiness and high activity.
0Australia Council Director General Hussein tests Lynk & Co 01
product strength has been recognized by the market
In addition to the new sales model, launching corresponding products according to local conditions is also the key to Lynk & Co Automobile's recognition in overseas markets. For example, the Lynk & Co 01 PHEV and Lynk & Co 01 HEV models that entered the European market, and the Lynk & Co 01 fuel version that entered the Asia-Pacific market, no matter which power version, its product strength has been recognized by local consumers. This has also become a "magic weapon" for Chinese brands to "go global" and "stand firmly".
Lynk & Co 01 is the first model to land in Kuwait
On the occasion of the first anniversary of the countdown to of the 19th Hangzhou Asian Games, Lynk & Co 01 was delivered to Asian Olympic Council (hereinafter referred to as the Asian Olympic Council) as the official designated car for the Asian Olympic Council. This is the first time that Lynk & Co Auto has become the official car of international sports organization , reflecting the competitiveness of Lynk & Co brand in the international market. At the same time, during the Hangzhou Asian Games, Lynk & Co's models will also be invested in the event travel service.
Lynk & Co 01 serving the Asia-Australia Council is the same as Lynk & Co 01 listed in Kuwait, both are produced at Lynk & Co Yuyao factory in Zhejiang. Lynk & Co 01, which is upgraded to CMA basic module architecture, can achieve a comprehensive performance ratio, bringing global consumers a youthful and luxurious technology experience of car use. Relying on global technology, global standards and global channels, Lynk & Co 01 can gain recognition from the local market no matter which market it goes overseas.
Next, Lynk & Co European experience stores in Madrid , Paris, Milan and other places will also be unveiled one after another. By the end of this year, Lynk & Co will also open stores in Oman, , Saudi Arabia, , Israel and other countries. At that time, other Lynk & Co models will also enter the Asia-Pacific market, further enriching the Lynk & Co brand's "going overseas" product matrix.
participates in the reshaping of the global automobile industry structure
From Lynk & Co's "going to sea" path, we can see the courage and wisdom shown by Chinese brands in the process of globalization. As we all know, if Chinese brands want to go global and gain greater market and opportunities, they cannot do without the "original intention" of brand establishment and international vision. When Lynk & Co's brand was first established, its attention was not limited to the domestic market, but it took globalization as a necessary path for brand development and put it into practice.
For Lynk & Co, "Born as the world, open to the Internet" is not just a slogan. As of August 2022, Lynk & Co has successfully shipped 33,161 complete vehicles overseas, realizing the domestic and foreign dual circulation development model.
On September 13, the experience store opened by Lynk & Co in Barcelona, Spain officially opened
Lynk & Co's globalization pace not only allows global users to experience the high value attributes of Chinese cars, but also brings the sustainable development concept of Chinese brands. By creating a new trendy style and innovative sales model for the brand, Lynk & Co has won the recognition of Chinese car brands by overseas users. At the same time, with the smooth globalization of Lynk & Co brand, this value is also inversely affecting the markets of advanced countries in the automobile industry. From Europe to Asia-Pacific, every step of Lynk & Co's move to overseas markets is the practice of Chinese brands participating in the reshaping of the global automobile industry structure, demonstrating the vigorous power of the upward development of China's automobile industry.
Image source: Lynk & Co Car
