Electric vehicles in the European market are very expensive.
Actually, I wanted to talk about this topic before. The overall price of electric vehicles in the European market is higher than that of fuel vehicles of the same level. For example, Nissan Ariya, the price of the European market is about 50,000 pounds, which is a very terrible pricing.
Land Rover DefendersHow much is the price in the UK market? Starting from 40,000 pounds, from the analysis of the UK consumption system, there is a problem of excessive pricing for electric vehicles as a whole.
On the one hand, European consumption is very mature, and the automobile industry is no longer the focus of the European market. For everyone, the meaning of automobile existence is just to meet daily travel with different needs. Whether it is the Guardian or Ariya, they are tools to show their lifestyle, and there is no real difference between brand heights.
So, European pricing is based on cost.
On the other hand, the cost of building electric vehicles in Europe is due to the lack of a perfect electric vehicle production chain in the local market. The production and manufacturing of batteries, motors, etc. is relatively scarce in China. Europe's century-old automobile promotion history has created a strong internal combustion engine production chain.
Therefore, the price of fuel vehicles in Europe is very low and the cost of electric vehicles is extremely high, which is the difference caused by the industrial chain behind it.
For these reasons, the European market has low sentiment in consumer electric vehicles, and the market is basically in a state of bad luck. After all, European industry has developed maturely and has been operating smoothly for decades based on environmental protection.
electrification is for a better environment and is a false proposition for the European market.
But the domestic market is completely different. We need to use electrification to establish a new consumption order. The electrification industry chain is very complete, rich and strong. We have batteries, motors, battery cells, and 5G architectures. These can build a highway for Chinese brands and are a new market that is completely parallel to the development path of fuel vehicles in Europe and the United States.
For example, the MG MULAN, which is priced in the European market for more than US$30,000, is priced in the domestic market for less than 130,000, which fully reflects the advantages of the electric vehicle cost depression in the Chinese market.
Our electric vehicles are indeed at the forefront of the world. Driven by domestic special subsidies and mature supply chains, MG MULAN has set the lowest price in the world.
51kWh battery pack, 125kW power motor, intelligent connected system, comprehensive product strength, electric vehicles have strong competitiveness in the market, and the conversion price is less than 20,000 euros.
That is to say, the European market for the same car is nearly 70% more expensive than the Chinese market.
Whether it is fuel vehicles or electric vehicles, they represent a way of life. The Chinese passenger car market does not have the right to speak for product consumption around the world because of the late start of fuel vehicles. For fuel vehicles of 250,000, the gap between Haval H9 and Japan's Prado is obvious.
But in the new energy era, we have turned over and become the leading role, relying on new design concepts, more open car manufacturing models, mature supply chains and powerful smart technology consumer market attributes, we have truly created a market consumption environment leading Europe and the United States.
So, our electric vehicles can be exported to the European market at a higher price, so Tesla will regard the country as the most important market, and give priority to the choice of Chinese brands in supplier selection.
Take the MG MULAN as an example. It relies on a brand new car manufacturing concept and a huge supply chain system. It has a lot of experience in creating the fine electric cars needed by China and has the strength and confidence to counterattack the European market.
