On June 30, the well-known research organization J.D. Power (Jundi) officially released the 2022 China Sales Service Satisfaction Study SM (SSI).
Among them, Porsche won the sales and service satisfaction championship in the luxury car market for the first time with 768 points, Audi (765 points) ranked second, BMW (759 points) and Cadillac (759 points) tied for third place respectively. .
Buick and Guangzhou Automobile Honda tied for first place in sales and service satisfaction in the mainstream car market with 759 points. FAW Hongqi (756 points) and GAC Toyota (756 points) tied for third place.
In addition, FAW Hongqi (756 points) also ranked first among China's independent brands, Changan Automobile (749 points), Chery (749 points) and GAC Trumpchi (749 points) tied for second place among independent brands.
It is reported that this year is the 23rd consecutive year that J.D. Power has released the China Sales Service Satisfaction Study (SSI). The study focuses on evaluating the overall satisfaction of new car owners with a car ownership period of 2 to 6 months on the car purchase experience and sales service satisfaction. The degree is composed of car purchasing customer satisfaction and purchasing customer satisfaction.
research found that: luxury car brands once again lead the market in sales and service satisfaction; those who decide to buy because of the brand complete transactions faster; the additional purchase group has high value and service needs are different from those of the first-time purchase group.
Research also found that although the test drive session revolves around product experience, the quality of the salesperson's explanation will also affect consumers' purchasing decisions. Car buyers who experienced excellent explanations during the test drive session will decide to purchase during this session. The proportion of is 4 percentage points higher than that of people who have not experienced excellent explanations.
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