Wangnan talks about cars:
Stick to the theme and set the right tone
Guangzhou Automobile Toyota holds race in Suzhou "Time House" test drive event
People, cars, time and houses, these four seem to be independent, but in fact, they are very related. Deep and connected very widely.
But how to connect these four seemingly independent things with a theme and connect them closely is a skill, an ability, and a unique ingenuity.
In this event, GAC Toyota invited architectural experts and the media to explore the spiritual power behind architecture, explain the philosophy of the relationship between people, architecture, and mobile space. They also visited Time House with the media and car owners to experience the relationship between people and mobile space. way. At the same time, it also gave the Senna model a brand tone improvement, and affixed a distinctive personalized model label of "mobile home" and "wide comfort and new luxury".
As we all know, Suzhou gardens and houses are integrated into one, which can be enjoyed, visited and lived in. The formation of this architectural form is a creation of human beings who are attached to nature, pursue harmonious coexistence with nature, and beautify and improve their living environment in cities with dense population and lack of natural scenery. The Chinese philosophy, history, and humanistic customs contained in Suzhou gardens are a symbol and condensation of Jiangnan’s humanistic historical traditions and local customs. They display the essence of Chinese culture and have a unique historical status and great artistic value in the history of world gardening. Suzhou gardens represented by Humble Administrator's Garden and Lingering Garden are known as "recreating the world within a short distance" and are the leaders and pride of Chinese garden culture.
Suzhou gardeners use unique gardening techniques to manage mountains and waters, plant flowers and trees, configure garden buildings in a limited space, and use a large number of plaques, couplets, calligraphy and paintings, sculptures, steles, furniture and various Ornaments, etc. are used to reflect ancient philosophical concepts, cultural awareness and aesthetic tastes, thus forming a literati freehand landscape garden full of poetic and picturesque charm, allowing people to "get the pleasure of the mountains and rivers without leaving the city walls, and get the pleasure of the woods and springs while living in the bustling city", achieving the goal of "although the The artistic state of "man's work is like the sky opening".
Suzhou gardens are "literati freehand landscape gardens" with profound cultural implications. Its architectural layout, structure, shape and style all skillfully use various gardening art techniques and techniques such as contrast, foil, contrasting scenes, borrowed scenes, scale changes, layered coordination, small things to make big things, less to win more, etc., to combine the pavilions with each other. , platforms, buildings, pavilions, springs, stones, flowers and trees are combined to create a harmonious living environment between man and nature in the city. It constitutes the overall characteristics of Suzhou classical gardens. Suzhou classical gardens occupy a small area and adopt endlessly changing and eclectic artistic techniques. They use the interest of Chinese landscapes, flowers and birds, and the artistic conception of Tang poetry and Song poetry to embellish rockeries, trees, and arrange pavilions, pavilions, ponds, and bridges in a limited space. , Suzhou classical gardens are distinguished by their scenery, and the scenery varies depending on the garden, giving people an artistic effect of seeing the big in the small.
Suzhou’s gardens and landscapes are so elegant, perfect and winding, and GAC Toyota’s first high-end MPV Senna is also so elegant, spacious and attractive.
The Senna, which was only officially launched at the end of October last year, is the first MPV model under the Toyota TNGA architecture. It not only inherits GAC Toyota’s high-value genes of high-value products, high-quality services, and high-grade experience, but also has an innovative appearance. , spacious and comfortable interior space, excellent fuel consumption performance, power performance, and safety performance. With comprehensive leading product capabilities that exceed expectations, Senna is bound to lead China's high-end MPV market, meet the increasingly diversified car needs of Chinese consumers, and bring a more comfortable, secure and comprehensive MPV car experience.
The appearance is dynamic and fashionable, leading the trend of MPV aesthetics
In terms of appearance, Senna breaks through the "square and bloated" style of traditional MPVs, making the whole more dynamic and fashionable, leading the trend of MPV design aesthetics. On the basis of following Toyota's family-style design, the Sienna adopts a more dynamic front face design. The large-size air intake grille highlights the sense of strength and merges with the side of the body into a three-dimensional shape to further enhance the sporty feel. On the side of the car body, Senna adopts a double waistline design. The upper waistline is smooth and full, and the lower waistline cooperates with the rear wheels to create an enveloping shape, highlighting the powerful sports momentum. The tail design of the Senna also strengthens the three-dimensional sense, using gradient three-dimensional lines to create styling features that gather inward, and the visual effect is more impactful.
In terms of light sets, Senna’s head and tail lights are more slender and sharp, with a rich sense of layering. "Lightning-style" LED headlights extend to the sides of the car body, outlining a dynamic three-dimensional front face. The "T"-shaped three-dimensional design taillights add blackened + multi-light strip elements, making them more luxurious and high-end, becoming the finishing touch of the rear part of the car. At the same time, Senna is equipped with the AHS high beam adaptive control system for the first time in the Toyota brand, which can automatically turn on or off the high beam, and can also automatically adjust the brightness and illuminate the area to fully ensure driving safety.
In addition, Senna also provides a total of 6 appearance colors such as platinum pearl white, titanium silver, ink crystal black, opal silver, sapphire blue and the new exclusive color emerald, to meet the diverse choices of users.
The interior is comfortable and refined, highlighting the high-end taste of the MPV.
In terms of interior, the Senna's cabin emphasizes comfort and refinement as a whole. The center console adopts a bridge design and is equipped with a floating central control screen and a full LCD instrument. The cockpit and instrument panel functional areas are within easy reach. Using the new color matching and material technology of , highlights the coherence and sophistication of the interior design, making the interior look more luxurious. At the same time, the use of soft materials further improves riding comfort.
The driver-centered design of the Senna expresses the characteristics of "confidence and aggressiveness", demonstrates high taste, and completely bids farewell to the driver's feeling. In terms of interior color matching, Senna provides four interior color schemes of grey, beige, black and brown to meet the preferences of different users.
The space is wide and flexible, creating a respectful driving experience
In terms of space, the length, width and height of the Senna are 5165/1995/1785mm respectively, and the wheelbase is 3060mm. The body width of 1995mm reaches the leading level in its class. The trunk adopts a sunken design. When the third row is full, the conventional volume reaches 525L. When the third row of seats is folded, the trunk volume can be expanded to 2112L (1545L for the luxury welfare version). With the leading interior space in its class, it brings users a more comfortable travel experience.
At the same time, Senna has a variety of flexible and practical space combination methods, which can greatly meet the space needs of home, business, travel and other aspects, and bring a new riding experience to different users. The seats of Senna can be adjusted according to the actual usage scenario. The specific layout includes 2+2+3, 2+2, 2+1+2/1, and 2+0, a total of 4 combination modes , which can be easily switched between 4 seats. , 5 seats, 6 seats, and 7 seats to meet the car needs in different scenarios.
In terms of cabin quietness, Senna has reduced noise interference in the car by adding sound-absorbing materials and optimizing the structure. In addition, the new car is equipped with an ANC active noise reduction system, which uses front door speakers and rear subwoofers to further eliminate unnecessary noise.
has rich and practical configurations to meet the diverse needs of users.
In terms of configuration, Senna has rich and practical storage spaces, making it as convenient and thoughtful as possible to meet the needs of different users. The entire car has a total of 19 cup holders and 7-9 USB interfaces. There is an open storage space under the center console, and there are also abundant storage spaces covering the dashboard storage tray, center console storage tray, etc. The maximum depth of the trunk is 1700mm. By adjusting different seat combinations, luggage spaces of different depths can be derived to fully meet the different storage needs of users.Senna is also equipped with many luxurious comfort equipment and advanced convenience equipment, such as four-zone independent fully automatic air conditioning, 11.6-inch rear audio-visual entertainment system, heated and ventilated seats, etc.
In addition, Senna has added more upgraded configurations for the Chinese market, including: the widest panoramic sunroof in its class, second-row electric-adjustable seats with electric leg rests, tray table, heating and ventilation functions, etc., 12.3 inch full LCD instrument, illuminated welcome pedal with LOGO, high-end luxury carpet, etc.
In view of the relatively mature car networking system in China, Senna has also made great improvements in the car-machine system and intelligent network connection. Not only does it support CarPlay and CarLife mobile phone interconnection, but the navigation, voice recognition, online music, life services and other functions included in the car system have greatly expanded Senna's car ecosystem and entertainment. The Fengyun Yuexiang system can also support remote vehicle control, such as vehicle condition inquiry, remote air conditioning, maintenance and inspection, and a series of services.
Powerful driving control innovation achieves excellent driving performance
In terms of power, the Senna is equipped with a new enhanced version of the 2.5L HEV hybrid system, becoming the first model to be equipped with a hybrid system among medium and large MPVs. The hybrid system uses a combination of a TNGA architecture 2.5L engine and a new generation THS system E-CVT gearbox. The system has a comprehensive power of 183kW, of which the engine maximum power is 141kW, the maximum torque is 238N·m, and the motor power is 134kW. Under the influence of this power combination, the Senna's fuel consumption level can reach 5.9L/100km (WLTC), the lowest in its class, and its fuel-saving performance has obvious advantages. In addition, the hybrid system equipped with Senna can also create a sense of quietness like an electric vehicle, further improving the driving comfort experience.
In terms of control, the Senna, which is based on the TNGA-K high-end platform, continues TNGA's unique low center of gravity design, and is equipped with front MacPherson independent suspension + rear double wishbone independent suspension , achieving more stability and comfort. driving experience. Even on bumpy and undulating roads, drivers and passengers can fully feel the Senna's handling stability and texture that are superior to its class.
Top-notch safety equipment, comprehensively ensuring driving safety
Senna is equipped with Toyota Safety Sense (Toyota Collision Avoidance Assist Package), including PCS pre-collision safety system, DRCC dynamic radar cruise control system, LTA lane tracking assist system, and AHB automatic Adjust the high beam system to achieve quasi-L2 assisted intelligent driving.
In terms of passive safety, Senna uses a TNGA high-rigidity GOA body, a high-absorption body structure and a cockpit made of ultra-high-strength steel to comprehensively improve the vehicle's driving stability. At the same time, LSW laser spiral welding technology, CD pillar position using continuous annular structure and other process technologies are used to make the overall body more rigid and improve the safety and stability of the vehicle. The entire Senna series is also equipped with 9 SRS airbags as standard (the luxury welfare version is equipped with 8 SRS airbags), and the number of airbags far exceeds that of its class.
In addition, Senna has also specially launched a worry-free travel version - the luxury welfare car . The Senna luxury welfare version is also the first welfare model launched by Toyota in the domestic market. It is suitable for the elderly or disabled people with inconvenient legs and feet. The people are very friendly. The second-row seats of the Senna Luxury Welfare Edition can not only be electrically adjusted, but also extend the seats out of the car and drop to a height that is convenient for leaving the seats, allowing passengers to quickly move from the seats to the wheelchair. , embodying humanistic care in every detail, making travel more warm and considerate.
With its dynamic and fashionable appearance, flexible and spacious space, rich and practical configurations, efficient and stable power, top safety equipment and other hard-core product strengths, Senna has refreshed the value standard of MPV products and brought higher benefits to domestic MPV users. A new choice for quality. At the same time, with the launch of the Sienna, the new car has also formed the "three flagship" camp of GAC Toyota TNGA with the Camry and Highlander . While broadening the product matrix, it will help GAC Toyota accelerate the achievement of its million-dollar production and sales goal.
We know that it is important to promote products, engage in marketing, focus on themes, and set the tone. Once you grasp the theme and set the tone, you will get twice the result with half the effort.
Suzhou gardens use spatial layout to "re-create the universe within a short distance". Just as Sina's spacious and comfortable space has a lot of potential, and while mobile travel is increasingly occupying our lives and broadening the radius of our lives, we need to use the wisdom and wisdom of a comfortable and comfortable space. This mobile space achieves different rhythmic relationships, just like the search for architecture, it is a kind of integration and breakthrough, constantly moving forward. From the perspective of product value,
uses "mobile home" to concretely interpret the product strength of Sanacuanshi. The courtyard strengthens the new luxury experience of Sai Na comfortable environment, and concretely interprets its core product strength. For example, the Senna Tasting Event takes "Mobile Home" and "New Comfortable Luxury" as its core labels, combined with an elegant courtyard scene rich in artistic conception, to highlight the private experience of Senna's "comfortable realm".
From the perspective of brand value, focusing on "enjoying everyone's way" to carry out the core value of brand deeply explores
"enjoying everyone's way" is the brand concept of SANA. It not only provides a way for a big family to get along happily, but also has masters, famous people, The profound meaning of craftsmanship inheritance. For example, Senna's press conferences and test drive events that are combined with family focus on creating a pleasant family atmosphere. The New Year Brand Day activities where famous teachers gather together more demonstrate our style and the brand connotation inherited by us.
The communication theme of "Saina Time" not only integrates the brand concept of "enjoy everyone's way" and the product image label of "Mobile Home", but also combines the Saina user group - the new elite user circle and its influential lifestyle. "Saina Time" runs through multiple communication nodes of Saina's launch, focusing on the family atmosphere. It gives Saina products a richer image and connotation, making Saina's brand imprint more clear.
At present, the domestic mid-to-high-end MPV market has gradually transformed from a blue ocean to a red ocean, with numerous brands and models. It is not easy to carve out your own path in this highly competitive market segment.
The "Time House" test drive event held by GAC Toyota in Suzhou should be the first step, but it is also a very successful step.
