Recently, on some Internet platforms, a group of children's "net celebrities" have quietly emerged. They used gimmicks such as "the smallest beauty blogger in the entire network" and "learn makeup with cute babies" to teach makeup, evaluate cosmetics, and even start selling children's cosmetics with live broadcasts. The children in the video apply skillful makeup techniques and smear on their immature faces. Adult content and soft pornographic vocabulary such as "green tea" and "pure desire" even appeared in some videos, which is jaw-dropping.
The children’s “net celebrities” who filmed these videos are really hard to associate with words such as “pure” and “innocent” to describe children, but they have gained traffic on the Internet platform, which seems to have formed a younger age of beauty bloggers The wind.
Beauty bloggers are getting younger and younger, parents, children's cosmetics manufacturers, and even Internet platforms are all to blame. Everyone has the love of beauty. Children understand beauty and pursue beauty. There is nothing wrong with it, but all this should not be at the expense of children’s innocence and innocence, let alone make children a profit-making tool for the capital behind them, and we must resolutely resist taking it. The child is used as a tool for "attracting eyes" and "attracting gold".
my country's advertising law has clearly stipulated that minors under the age of 10 may not be used as advertising spokespersons. At the end of July, the Central Cyberspace Administration of China launched the "Clearness · Summer Youth Network Environment Rectification" special action, which clearly focused on strictly prohibiting minors under 16 years old from appearing live on the camera, and seriously investigating and punishing behaviors that hype "net celebrity children". Letting children do the evaluation of beauty products and bring the goods as anchors is tantamount to using children as a marketing tool.
As parents of young beauty bloggers and parents of young children's audience, they should also help their children establish the correct aesthetics in time, and do a good job of education and guidance. Prior to this, many traffic platforms have launched mechanisms such as the "youth mode" and "flood protection plan" to protect the health of minors online. But if you don't clean up the vulgar content from the source, no amount of effort will be futile. In March of this year, some online platforms have begun to crack down on content that minors show off their wealth, including content that promotes money worship, and minors’ exposure to luxury goods. In view of the existing problems of children's beauty bloggers, etc., we should also promptly investigate and deal with them, so as to provide a clean and healthy network environment for minors. (Lin Mengxi, commentator on China Broadcasting Network)
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