Xiaomi mobile is a popular "civilian magic machine" across the country, and is widely recognized and loved by people. Regarding the original intention of founding Xiaomi , Xiaomi Technology founder Lei Jun once said:
"To really make the product well, you need to strive for excellence craftsman spirit . Domestic people have a wrong consumption concept: only expensive products have technical content. However, in foreign countries, products with high technical content and good quality are 1/10 of that in China... It is the biggest motivation for running Xiaomi. I just want to change the view that there is no good product. "
Now, Lei Jun has also injected Xiaomi's "good products can be very cheap" business philosophy into the centralized procurement and trading platform of the drunkard products produced in the investment , trying to change the weirdness of high prices and no standards of quality in the traditional tea market products, and is committed to providing tea shop owners and consumers across the country with better quality and lower prices.
strong capital helps the platform accelerate the development of
In 2015, Lei Jun made a major move - to enter the tea industry. His leading Shunwei Capital spent tens of millions of US dollars in the A-round investment of Drunk Products Group. In 2016, he followed up on the B-round investment again, becoming one of the first Internet giants to enter the tea market.
Xiaomi Chairman Lei Jun took a photo with Ye Ao, CEO of Drunk Products Group, and then we welcomed a new heavyweight nobleman: Kaifu Lee, known as the godfather of the Internet, and his Innovation Works led by him invested tens of millions of US dollars in Drunk Products.
Innovation Works Chairman Kai-Fu Lee and Drunk Products Group CEO Ye Ao
With the investment of these two business masters, Drunk Products Centralized Procurement Platform has strong financial support since its inception, helping the platform to develop rapidly in just a few months, and the innovative procurement model has been deeply recognized by the industry.
tailored 5 extreme
platform tailored 5 extreme
platform tailored 5 extreme cost, quality, guarantee, operation, and product , committed to achieving the strong demand of individual tea merchants for high gross profit, good quality, safety, good experience and value-added empowerment.
cost extreme: 15%-45% lower than market procurement cost
With the support of strong capital, the platform provides large market subsidies for tea shopkeepers, and the maximum subsidy for single product is 25% ; at the same time, the platform also signed a cooperation with 18 core original regions in the country to "Platform Helps Revitalize Tea Production Areas" and received 5%-10% subsidy support from the production area government ; signed low-price insurance agreements with hundreds of source tea companies to ensure that each tea is a highly advantageous purchase price in the market, and is 10%-15% lower than ordinary wholesale!
quality extreme: five-level quality control system, layer-by-layer review and control
We have 6 major tea collection officers distributed in the country's production areas. samples more than 1,500 copies per month, and more than 50 tea companies are linked to each month. The best products are selected and carefully selected.
platform Every tea has top industry experts (including national intangible cultural heritage inheritors), professional reviews and third-party authoritative testing agencies to jointly check; each product is strictly controlled under the five-level quality control system (original area certification, production safety certification, health indicator certification, high cost-effective certification, and full-process quality inspection control). allows shopkeepers to buy with confidence and allows customers to drink with peace of mind.
guarantee is ultimate: free shipping and refund, after-sales service
platform all products, whether loose tea or finished products, have national SC certification, so you don’t have to worry about product safety issues. At the same time, we also provide industry commitments for free shipping and refund of free shipping, so that individual tea shops can be stress-free and , from ordering to receiving and selling, customer service tracks the entire chain, and worry-free after-sales service.
Extreme operation: professional operation services, comprehensively empowering terminal
We have a professional operation team in the tea industry, providing customer problems with satisfaction within 3 hours of commitment; and regularly provide professional product training and sales training so that shopkeepers do not have to worry about the product being unable to be sold or not being sold; at the same time, we will also provide corresponding materials, including product material information, WeChat Moments promotion KV, store materials, etc., to make shopkeepers more worry-free marketing.
independent platform system creates a distinctive and professional live broadcast experience. makes orders visible, touchable and sensible ; the operation is easy and convenient, returns one-click, and Sanjian orders , and the shopkeeper can track the logistics situation throughout the process.
33 product extreme: strong development capabilities, select the best products from
platform pursues the principle of explosive product development. So far, 570% of html product orders exceed 3,000+, and 75% of shopkeepers buy again. The team conducts market research and visits every week, study customer preferences, collects the best product forms sold by the shopkeeper, including tea, packaging, color, price segment, etc., and provides development support. Each product development on the
platform is based on the AB rule, and the best product plan is selected from the two sets of solutions, and is committed to providing better quality and cost-effective products for tea shop owners across the country.
Lei Jun brought Xiaomi's tactics to improve industrial efficiency and reduce intermediate links to the drunkard procurement platform , bringing high-quality, low-cost-effective tea in the original area to tea shop shop owners and consumers, so that everyone can drink safe and affordable tea, and promote the healthy and rapid development of the tea industry.
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-