Many merchants report that traffic is low and conversion is low. How to improve it? This problem is too rough. What should you think of the current situation? For example, how is the product and how is the team? What are the ideas for future development? Visual aspects? Only by telling the questions about promotion and other issues can the clinic be able to prescribe the right medicine and truly help the business friends solve the problem!
Today, Tengde Technology Business School will first popularize the channels for obtaining traffic. We divide it into two types: natural traffic (free traffic) and paid traffic (direct traffic, diamond exhibition, Taoke , etc.)
【1】Factors related to natural traffic title
The word selection of the title is very important. The word selection can be combined with product categories and product attributes. Refer to Taobao hot words and main words in the search bar of the home page and the words of the category. Secondly, the search needs to be used in actual use. For example, when you search for the first row of the "four-piece set", the brand, style, size, etc. There are also some recommended words below, which can be used as long as the product that matches yours. This method is also suitable for word selection through trains! You must write a subtitle, which can be an activity or differentiate the main selling points of the product into the subtitle. You can write 150 words here, so everyone should make good use of it!
comprehensive statistics are as follows:
A: Find words that users are searching for (regional idioms may be different, for example? Spoon: Some places are called spoons, and some places are called spoons, and we call spoons)
B: Combining words according to product category attributes
C: Rubik's cube combined with home page search and picking words
D: Must write the subkey!
pictures:
pictures are clear and beautiful in line with Taobao's standards. You can play with personality, but you must meet Taobao's benchmarks and minimum bottom line. Not only pictures, but also the title on the mobile phone needs to be done. Remember to use your phone to see the effect after doing it. The mobile phone screen is much smaller than the computer screen!
Picture requirements are as follows:
A: Simple, clear and tidy
B: The picture is for buyers, not for you
C: From the perspective of consumers, the product attributes of the picture must be filled in comprehensively and accurately. This is It has a certain weighting effect, so that consumers can find what they need! )
conversion rate:
If you want to improve the conversion rate, the design of visual promotion posters, plans, product information, size specifications, model pictures, details pictures, etc. cannot be ignored. In terms of service, customer service must serve the first customer well, prompt customers to place orders, and logistics will be issued in a timely manner. Avoid refund disputes, or refund rate and other factors that will affect your ranking.
Don’t just imitate it. What words others use are good for sale may not necessarily be good for sale. You should keep testing, but never modify the main keyword. This can be observed in combination with business consultant .
While accumulating sales, remember to maintain customers well. As sales grow, it will also have a lot to do with your ranking. If your customer is not maintained well, the score will decline, the overall ranking will also decline, and the traffic will naturally not drop. And to maintain customers, you can increase the old customer base, maintain and raise them in captivity, and promote new products well.
【2】Paid traffic acquisition channel
Natural traffic is done, let’s talk about the acquisition of this paid traffic! Four paid weapons. drilling exhibition is a bomber, direct train is a machine gun, Taoke is a sniper rifle, Majibao is a smoke bomb !
direct train is a tool for draining traffic, accurately obtaining traffic, and focusing on word bidding promotion. The main indicators are: click-through rate, ROI, quality score, and conversion rate! It can display high-quality babies to customers with greater clarity to achieve the final transaction!
Diamond Exhibition A tool for obtaining traffic on a large scale is suitable for more mature merchants to test their creative ability in image to show the cost of the quantity.
Taobaoke A promotion tool that pays for delivery is suitable for some freshly-official merchants. As long as the transaction commission ratio is set in the backend, you can start to promote Taobao agents, and you can also open some key product promotion plans for promotion!
Majibao is a promotion tool that has just been released. Small investment and large exposure. Interact with customers in the form of answering questions, which is suitable for event warm-up, new product previews, low-priced product promotion, etc.! Test, constantly test and test, and every detail must be done well and the data precipitation and analysis must be done.
Tengde Technology's e-commerce operation team has many years of experience in agency operations. The company has a big data center to provide data support for operation and marketing services, helping merchants to conduct consumer insights, analyze production and sales structures, and formulate refined marketing strategies. Hubei Tengde Information Technology Co., Ltd. takes leading technology as the core and innovative services as the auxiliary, providing customized agency operation services for traditional small and medium-sized enterprises, forming an innovative e-commerce industry service chain, helping enterprises to speed up their transformation and opening up the business future of the " Internet + " era.
1, Taobao agent operation
provides one-stop Taobao hosting agency operation services, rich platform resources, and senior practical technical team.
2, Tmall agency operation
Professional Tmall store refined operation and all-round hosting, creating the best Tmall store for you,
3, JD.com agency operation
JD.com store hosting, professional team combat, private customization services, comprehensively improve store
4, Tmall International agency operation
meets the needs of merchants for different categories, operates refinely, solves various store problems
5, JD International Agency operation
Professional needs interpretation, precise operation, helping enterprises easily achieve a win-win situation of "brand" and "profit". Our team has many years of experience in store management, can integrate the advantages of multi-channel resources, and through huge database information analysis, it brings a qualitative leap to store upgrades and provides customers with the most effective promotion and marketing planning solutions. The company hired senior visual designer Mr. Wang Lei as the director of the design department. The dramatic design concept has made Tengde Technology's art design highly praised in the industry. Zhang Hui, an expert in network operations with rich practical experience, is in charge of the operation department, helping many online and offline traditional stores successfully top Internet+ and making perfect online layout and planning in combination with various industries.
We take data and innovation as the core and technology as the driving force to provide the brand with overall business solutions and services. Including e-commerce operation solutions, content e-commerce solutions, digital marketing solutions and new retail solutions, we are committed to becoming a leading smart business partner and jointly build and advance with the brand in the future digital economic environment.
As the overall solution operation team, Tengde Technology has a group of senior professional talents in the industry to ensure professionalism and leadership in data analysis, brand strategy, integrated marketing and other fields.
Tengde Technology's e-commerce operation team has many years of experience in agency operations. The company has a big data center to provide data support for operation and marketing services, helping merchants to conduct consumer insights, analyze production and sales structures, and formulate refined marketing strategies. Hubei Tengde Information Technology Co., Ltd. takes leading technology as the core and innovative services as the auxiliary, providing customized agency operation services for traditional small and medium-sized enterprises, forming an innovative e-commerce industry service chain, helping enterprises to accelerate their transformation and opening up the business future of the "Internet +" era.
1, Taobao agent operation
provides one-stop Taobao hosting agency operation services, rich platform resources, and senior practical technical team.
2, Tmall agency
Professional Tmall store refined operation and full hosting, creating the best Tmall store
3, JD agency
JD store hosting, professional team combat, private customization services, comprehensively improve the store
4, Tmall international agency ht2
meets the needs of merchants for different categories, operates in a refined manner, solves various store problems
5, JD International Agency Operation
Professional needs interpretation, precise operation, helping enterprises easily achieve a win-win situation of "brand" and "profit"
Our team has many years of store management experience, can integrate the advantages of multi-channel resource. Through huge database information analysis, it brings a qualitative leap to store upgrades and provides customers with the most effective promotion and marketing planning solutions. The company hired senior visual designer Wang Lei as the director of the design department. The dramatic design concept has made Tengde Technology's art design highly praised in the industry. Zhang Hui, an expert in network operations with rich practical experience, is in charge of the operation department, helping many online and offline traditional stores successfully top Internet+ and making perfect online layout and planning in combination with various industries.
We take data and innovation as the core and technology as the driving force to provide the brand with overall business solutions and services. Including e-commerce operation solutions, content e-commerce solutions, digital marketing solutions and new retail solutions, we are committed to becoming a leading smart business partner and jointly build and advance with brands in the future digital economic environment.
As the overall solution operation team, Tengde Technology has a group of senior professional talents in the industry to ensure professionalism and leadership in data analysis, brand strategy, integrated marketing and other fields.
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