Original title: Analysis of the current situation of China's wedding photography industry in 2022, the number of domestic married people has dropped for seven years. "Picture"
1. Overview of wedding photography
Wedding photography is a photography service tailor-made for customers, integrating quality and sales. Wedding photography is composed of a group of dynamic and fashionable young people who love photography and have many years of industry experience. Photography takes a view of chain business development in the photography industry.
1, development history
China's wedding photography is divided into three development stages. The first development stage was from 1992 to 2001, which was the disorderly development stage. The wedding photography industry was popular in Taiwan and gradually flowed into the mainland. Local wedding photography studios appeared in the market; the second stage was from 2002 to 2012, which was the initial development stage, and digital technology was first applied in wedding photography; the third stage was from 2013 to the present, and this was the stage of brand creation. Some companies began to focus on the brand building of wedding photography studios and improve their competitiveness.
Schematic diagram of the development history of China's wedding photography industry
Data source: Public information sorting
2. Industrial chain
1. Industrial chain
1. Industrial chain
Wedding photography industry chain is relatively simple. upstream industry is photography equipment, clothing suppliers, etc., providing photography equipment and clothing for wedding photography; midstream industry is wedding photography studio; downstream is consumers, including registered newcomers and re-photography of old couples, etc. With the increase in the per capita disposable income of in China, the number of consumers in China's wedding photography has gradually increased.
Schematic diagram of wedding photography industry chain
Data source: Public information sorting
2, downstream situation
With the improvement of the living standards of Chinese people, more and more newlyweds in China attach importance to the sense of ceremony. According to data, 81% of newlyweds in China choose to take wedding photos, while another 19% of newlyweds do not choose to take wedding photos, indicating that wedding photos have a higher status in the hearts of newlyweds in China.
Statistical chart of the proportion of wedding photos taken by newlyweds in China
Data source: Public information sorting
III. Development background
1. Social background
1. Social background
At present, the problem of marriage concepts commonly recognized by Chinese society has caused young people to think that marriage is an unattainable goal. If young people want to get married, they must have their own real estate and car properties, and these seem to be an unattainable goal for young people who have just entered society. According to data, the number of people registered in China has shown a downward trend year by year, from 13.067 million pairs in 2014 to 7.643 million pairs in 2021, a year-on-year decrease of 6.14%.
Changes in the number of marriage registrations in China from 2014 to 2021
Data source: Ministry of Civil Affairs of China, compiled by Huajing Industry Research Institute
2, political background
2, in 2002, China's wedding photography was in its manifestation stage, and local governments issued relevant industry policies and relevant regulations to guide the development of China's wedding photography industry and ensure its normativeness. In 2007, China's Ministry of Commerce issued the " Photography Industry Service Standards ", pointing out that photography service organizations should have fixed business places and clear professional equipment to guide the orderly development of the wedding photography industry.
Related policies of China's wedding photography industry
Data source: Public information sorting
4. Current development status of China's wedding photography
1, market size
1 According to data, the scale of China's wedding photography market is gradually declining. In 2014, the scale of China's wedding photography market was 32.2 billion yuan. As of the end of 2019, the scale of China's wedding photography market was 240 yuan, a year-on-year decrease of 5.14%. It is estimated that China's wedding photography market size in 2020 will be 22.9 billion yuan.
Changes in the size of China's wedding photography market from 2014 to 2020
Data source: Public information sorted
2, price
According to data statistics, the per capita price of wedding photography in China has been rising year by year from 2015 to 2019, from 6,000 yuan in 2015 to 6,600 yuan in 2019, but it dropped slightly in 2020. As of Q3 2020, the per capita price of wedding photography in China was 6,500 yuan.
2015-2020 Q3 changes in the per capita price of wedding photography in China
Data source: Public information sorting
3, market structure
Wedding photography is at the upper level in the entire wedding preparations. Because it can be preserved for a long time and affects the style of the wedding, it has the strongest radiation power, so the wedding photography link is an important link in the wedding, and more business opportunities have been created. Data shows that in 2020, the average spending on wedding photography accounts for 60% of the total monthly income of the newlyweds; wedding photography services at 10,000 yuan and above showed a continuous upward trend; the average wedding photography consumption for newlyweds in first-tier and new first-tier cities is more than 10,000 yuan, and the average wedding photography consumption for newlyweds in second-, third-, fourth- and fifth-tier cities has also exceeded 8,000 yuan, and the overall wedding photography consumption is on the rise.
% of the proportion of new wedding photography expenses in China in 2019 and 2020
Data source: Public information sorting
5. China's wedding photography market competition pattern
1. Market competition pattern
The top three well-known brands in China's wedding photography industry include Mrs. Jin Wedding Photography , SESE color wedding photography, and FOREVER forever. Mrs. Jin Wedding Photography belongs to Chongqing Mrs. Jin Industrial Co., Ltd., and the company has established Mrs. Jin Group with its strong strength. The main business scope includes wedding photography, art photography, children's photography, advertising photography and other fields.
Important Chinese wedding photography companies
Data source: Public information sorting
2, SWOT analysis
At present, China's wedding photography is an important part of the wedding industry and also plays a driving role in the wedding industry. Many young girls attach great importance to wedding photos, which is conducive to improving the quality of life of the people. However, the domestic wedding studio prices are getting higher and higher, and the increase has exceeded the level of rising per capita income, resulting in the loss of downstream users. The country needs to issue relevant policies and regulations to regulate the industry price content. However, with the development of society, China's current per capita disposable income is increasing, and the industry will develop well in the future.
China Wedding Photography SWOT Analysis
Data Source: Public Information Organization
6. Future Development Trends of China's Wedding Photography
Future China's Wedding Photography Industry should enter the aspects of diversification, Internet + , innovation capabilities First of all, the diversified products of their own products. Wedding photography operators should constantly improve their knowledge and skills, master various shooting methods in different styles, and formulate various incompatible service plans to meet the needs of different consumers. Second, they should combine the Internet operation model to create their own brand. Traditional wedding photography institutions regard their business as the core of corporate operations, but at this stage, there are more and more communication media, and they attach importance to the use of media tools to promote their own companies and products, and make full use of Internet marketing tools to create their own brand image and advantages. Finally, we should improve our own innovation ability, consciously innovate content and form, form a unique style of our products, and not be too single in shooting, and many other ways to attract users to experience it.
Future development trends of China's wedding photography
Data source: Public information sorting
Original title: Analysis of the current status of China's wedding photography industry in 2022, the number of domestic married people has dropped for seven consecutive years "Picture"
Huajing Industry Research Institute conducted an in-depth analysis of the development status of China's wedding photography industry, upstream and downstream industrial chains, competitive landscape and key enterprises, etc., to minimize corporate investment risks and operating costs and improve corporate competitiveness; and use a variety of data analysis technologies to predict the industry's development trends so that enterprises can seize the market opportunity in a timely manner; for more detailed content, please pay attention to the "Research Report on the Development Monitoring and Investment Direction of China Wedding Photography Industry from 2022 to 2027" published by Huajing Industry Research Institute.
