In the context of Internet technology, many companies have seized the opportunity and have risen one after another. Many billionaires were born from it. Jack Ma, who has achieved great success in e-commerce and has repeatedly become the richest man in China, is one of the representative figures. As a leader in the field of e-commerce, Jack Ma's words and deeds have received widespread attention.
Jack Ma, as the founder of Alibaba, is a hallowed figure in the e-commerce industry. He is well aware of the current situation of his industry, just like when he first entered the field, he claimed that most of the physical stores will close in the future. However, when e-commerce is at its peak, Jack Ma is pouring cold water again. He predicts that there will be no e-commerce in the future, and new retail will be replaced in 10 years.
Jack Ma's new retail is actually an extension and upgrade of online shopping. Combining online shopping platforms with physical stores and optimizing logistics channels have become the focus of new retail breakthroughs. In short, it is a mode of deep integration through online services, offline experience and modern logistics.
Now, Jack Ma’s prediction has been slowly confirmed. In the past two years, Alibaba has acquired RT-Mart and developed Hema Fresh and other brands, all of which are preparing for new retail. In fact, the implementation trend of new retail is inevitable, and the current live broadcast of goods can explain this phenomenon well. Through the interaction between the anchor and offline users, consumers can intuitively see the real product instead of just staying in videos and pictures.
At present, the major giants have also entered the new retail industry. For example, JD.com proposed "Unbounded Retail", invested in Yonghui Supermarket, BBK, and Wal-Mart; Suning proposed "Smart Retail", which itself is the offline retail leader Suning. The development is very strong. Suning stores have opened more than 10,000, as well as brands such as Su Xiansheng and Suning Jiwu. Tencent is also actively deploying. Yonghui, Hailan Home, Daily Youxian and so on are currently holding shares.
