On November 24, Xiaomi Group announced its third quarter 2020 financial report. According to the financial report, the total revenue of Xiaomi Group in the third quarter reached RMB 72.2 billion, a year-on-year increase of 34.5%; adjusted net profit reached RMB 4.1 billion, a year-on-year increase of 18.9%; as many as 15 performance indicators such as revenue and net profit set a single-quarter history New high, performance far exceeded market expectations.
is especially worth mentioning is the substantial increase in sales of Xiaomi's smartphones in the third quarter. According to the financial report, Xiaomi's smartphone revenue was 47.6 billion yuan, a year-on-year increase of 47.5%, and smartphone shipments were 46.6 million units, a year-on-year increase of 45.3%, with a share of 13.5%, returning to the third place in the world. Among them, the global sales of high-end flagship mobile phones such as the Xiaomi Mi 10 series exceeded 8 million units, successfully occupying a place in the global high-end flagship market. In addition, the cumulative global sales of the Redmi Note series is 140 million units, and the dual-brand strategy is a great success.
This year, Lei Jun proposed Xiaomi's new strategy for the next ten years, upgrading from the original "mobile phone + AloT" to "mobile phone XAloT". According to the financial report: Xiaomi AIoT continues to maintain its leading position. As of September 30, 2020, the number of connected devices on the Xiaomi AIoT platform (excluding smartphones and laptops) reached 289 million, a year-on-year increase of 35.8%. The number of monthly active users of Xiao Ai reached 78.4 million, a year-on-year increase of 35.5%; the number of monthly active users of Mijia App reached 43.1 million, a year-on-year increase of 34.2%. The rapid growth of both mobile phone and AIoT businesses shows that Xiaomi's new strategy of "Mobile Phone X AIoT" has gradually taken shape.
Xiaomi’s amazing results in the third quarter seem to be unexpected, but in fact it is all reasonable. In the field of smartphones, Xiaomi successfully opened the door to the high-end mobile phone market through the Mi 10 series at the beginning of the year; in August this year, Xiaomi launched two flagship phones, the Mi 10 Extreme Commemorative Edition and the Redmi K30 Extreme Commemorative Edition, to further "conquer the city" in the high-end market. . At the same time, relying on its leading advantages in brand and technology, Xiaomi's smartphone sales have increased significantly, and the AIoT field has also achieved significant results.
Of course, behind Xiaomi's far-than-expected results, it is also inseparable from the strong support of major e-commerce platforms. As an important strategic partner of Xiaomi, JD.com has always maintained a good cooperative relationship with Xiaomi. In May of this year, Jingdong and Redmi officially launched the C2M reverse customized version of Redmi K30 5G speed version, becoming one of the most worth buying 5G mobile phones. During the 818 mobile phone festival this year, with the help of JD’s massive discounts on mobile phones and the help of restoring services, Xiaomi JD’s Super Brand Day won a big victory on August 16th, and the entire day’s full-category sales broke a record as high as 500 million, of which the mobile phone category won brand sales. /Sales double champion, the Xiaomi Mi 10 Extreme Commemorative Edition won the first sales of the mobile phone category, and the first sales of the Xiaomi Mi 10 Extreme Commemorative Edition exceeded 100 million in one minute.
In the just past 11.11, Xiaomi mobile phones once again ushered in explosive growth, and the turnover increased by 200% year-on-year. There is reason to believe that with the help of JD 11.11, Xiaomi's smartphone sales in the fourth quarter of 2020 may peak again. In the future, JD will also work with Xiaomi to continue to provide consumers with high-quality products and excellent services.
