html On May 27, the Ministry of Industry and Information Technology publicly solicited opinions on the "Notice of the Ministry of Industry and Information Technology on Further Improving Mobile Internet Application Service Capabilities (Draft for Comment)" on its official website. " consultation draft " makes relevant regulations on installation and uninstallation behavior, optimizing service experience, strengthening personal information protection and responding to user demands.
The "Draft for Comments" puts forward specific requirements for the detailed issues that users care about and encounter, such as "forced bundling", active pop-up windows to mislead or force users to download and install software, "shake" and other methods to induce users to operate, requiring multiple non-essential permissions to be opened during installation, not allowing users to read the full text without downloading the app, automatic renewal, and automatic renewal with default check boxes to force activation, etc.
"It's time to deal with it" "I hope it will be implemented as soon as possible"... Many netizens like to hear about it and are looking forward to it. Indeed, as mobile phones have fully intervened in daily life, mobile Apps have become an important way for people to contact the outside world. As dependence on apps increases, their number and size on mobile phones increase, and mobile phones seem to be out of control. New software popping up quietly, dazzling ad jumps, lingering pop-up reminders, and all-pervasive "guess you like"... Just like a joke said, "I think my social software really wants to watch TV series, my video website just wants to buy a pair of high heels, and then the shopping website will 'guess you like' based on the high heels."
Users are at a loss with out-of-control mobile phones, their right to choose is interfered with, and they are worried about personal information security and insufficient privacy protection. This is why the simple and ad-free old version of the App some time ago is so popular among young people. However, the software does not hesitate to sacrifice user experience. It just needs to make profits from advertising jumps, user data collection and other means.
The senior version of a certain map software
Users want software that meets core needs and is more user-friendly and practical, while companies need to complicate and market the App in order to make profits. This itself is contradictory. In the confrontation between individual users and the trend of App technology, resources are imbalanced and they obviously have no chance of winning. This requires enterprises to clarify legal boundaries, abide by professional ethics, and grasp the scale of Internet technology.
In fact, in recent years, including this "Draft for Comments", many laws and regulations have been issued on App installation and uninstallation, pop-up window management, standardization of Internet algorithms, etc., such as the recently released " Internet Pop-up Window" Information push service management regulations ", " notice on further standardizing mobile smart terminal application software preset behavior ", etc., all indicate the clear position and attitude of the regulatory authorities. At the same time, they move the management of mobile apps forward and no longer rely too much on subsequent review and rectification. In terms of governance efficiency, the greater the intensity of governance in the early stage, the smaller the subsequent risks will be. ’s more detailed and specific terms and regulations also give companies and platforms stricter constraints and operating space, and give users closer protection of their personal rights.
Of course, it should also be noted that there is still a certain distance between the provisions of the "Draft for Comments" and the "as soon as possible implementation" expected by netizens. The implementation of rigid regulations still needs to follow market laws and specific realities, and further explore and guide the standardized development of enterprises. Enterprises should also start from the user's perspective, see the real demands of users, and satisfy user experience. This is also a key part of winning the market. Returning "App freedom" to users requires the joint efforts and maintenance of all parties involved.
Recitation: Wang Qian
