Currently, live broadcast has become the core bonus track in the current e-commerce industry. Mogujie is based on HUAWEI CLOUD’s application-centric cloud-native infrastructure to create a cloud-native special effects solution that opens up new live broadcasts and greatly improves The shopping experience of customers, this time, Mogujie once again walked in front of the outlet, leading a new direction for the live broadcast platform in the mist. The pain of live e-commerce in the outlet of
Fastdata analysis report shows that in the first half of 2020, China's live e-commerce transaction volume exceeded 300 billion yuan, an increase of 62.5% year-on-year. At the same time, with the commercialization of 5G, users have more expectations for a faster, smoother, and more interesting live shopping experience. E-commerce platforms want to lead the future, and being prepared for danger in times of peace, innovation and change is the current top priority. Under
5G, users are increasingly demanding special effects scenes such as face changing, 3D filters, and virtual characters. From e-commerce giants to short video top-streams, innovative businesses are inevitably suffering from live broadcast pains. : Z1z
's business model has a single product form and serious content homogeneity. The shoe and apparel category has matured, but the return rate is high, and the operating cost has also increased;
's technology research and development, the computing power on the end is less and less satisfied Various special effects scenarios are required, but special effects algorithms are the actual application scenarios of AI algorithms in the computer vision field. They not only have a high technical threshold, but also have high requirements for hardware performance and reasoning delay.
The application-centric cloud-native infrastructure, the booster of Mogujie riding on the wind,
addresses the high performance loss, high latency, and resource scheduling faced by previous cloud-native solutions in the context of high concurrency and massive computing tasks. For problems such as imbalance, Huawei Cloud took the lead in proposing the concept of "cloud-native IN infrastructure" and built an application-centric cloud-native infrastructure based on the architecture of Huawei Cloud DynaSky.
is based on DynaSky's original container unloading technology, which greatly improves the resource utilization and performance of container clusters, which can save 30% of resource costs and increase business processing efficiency by 2 times;
intelligent computing power scheduling system based on application traffic and node resource utilization , Network topology and other runtime status, combined with the application's SLA requirements for key indicators such as performance, cost, reliability, etc., perform intelligent computing power decision-making, scheduling, dynamic over-division and time-sharing multiplexing to ensure that the application SLA meets business requirements;
network Hardware pass-through and elastic ENI technology can directly allocate QoS-guaranteed network resources for container instances, not only without loss of performance, but more importantly, it can dynamically allocate network resources according to application requirements, increase the bandwidth by 2 times, and flexibly match the differentiation of different services It is appealing that this innovative upgrade of Huawei Cloud will provide a more cost-effective and better experience infrastructure platform for the business.
has the advantages of easy application-centric cloud-native foundation, such as extreme performance and efficient scheduling. Mogujie’s "face-changing special effects" efficiency has been improved several times, and it only takes 3 seconds to complete AI modeling, face recognition and replacement , Experience the real-time try-on effect synchronized with the anchor, and immediately determine whether the clothes are suitable for "me", which truly gives users an immersive shopping experience. Compared with the traditional live e-commerce model, the
online try-on experience greatly dispels users’ post-purchase doubts, shortens the user’s decision-making time, and reduces the return rate; through the "face-changing special effect", the interaction between the anchor and the user is enhanced, and the user Stickiness and length of visits have effectively increased, and Mogujie is taking advantage of the wind to attack the minds of batches of users.
Under the concept of "cloud-native IN infrastructure", Huawei Cloud has fully upgraded its cloud-native solutions through three major innovations: "redefining infrastructure", "new enabling ubiquitous applications", and "re-upgrading application architecture" , To advance the cloud native industry to the application-centric Cloud Native 2.0 era, and to create a worry-free digital cornerstone for customers through continuous innovation.
