I don’t know when, massage appliances have become "just-needed" products for many Chinese families' home life. As small as massage appliances for various body parts, as large as massage chairs, massage sofas, and even massage beds, they have become modern life. Objects that are not to blame. At the same time, sitting for a long time will impair physical skills and increase health risks. In order to avoid this risk, various massage appliances are favored by office workers. As an indispensable member, under the impetus of a healthy economy, massage chairs are infiltrating more families in 2020. The market growth of
is stabilizing, and product functions continue to be optimized. Compared with other home appliances, the massage chair cleverly combines traditional Chinese medicine massage theory with modern technology and becomes a new entrance for family health care. According to public information, in the first half of 2019, the search index of massage chairs reached 1941, ranking second in the popular products of health care appliances. The increased attention of
promotes the development of the overall market for massage chairs. Although the haze of the new crown virus pneumonia epidemic has not completely dissipated, and the demand for health has surged, the impact of the epidemic on the massage chair market that focuses on the concept of health and wellness is relatively limited. Amoy data shows that in the first half of 2020, the overall market for massage chairs in China performed well. Taking the online market as an example, the retail sales of Chinese massage chairs in the online market increased by 68% year-on-year, reaching 2.77 billion yuan. The offline market has also entered a rapid recovery phase after the epidemic gradually recovered. Compared with the development of the domestic market, massage chairs have a relatively high penetration rate in Europe, America, Japan, South Korea, and Southeast Asian countries, providing a natural advantage for product exports. Therefore, the export market has played a pivotal role in the development of the massage chair industry.
At present, China has become the world's largest manufacturer of massage chairs. Statistics from China Industry Information Network show that in 2016, China's massage appliance exports totaled 2.197 billion U.S. dollars, and in 2018 it was 2.612 billion U.S. dollars. According to data provided by Allist massage chairs, China's massage appliance exports reached US$3.16 billion in 2019, a slight increase of 3.75% year-on-year, and the overall market growth has stabilized. Under this development trend, the optimization and innovation of product functions have become the main means for many mainstream massage chair companies to enhance their product competitiveness. It is understood that the current brands in the massage chair market mainly include Aojiahua, Rongtai, Haozhonghao (Alistar), Panasonic, Fuji, OSIM (OSIM), and LG Health (Lemo Bar), which focuses on the commercial market. )Wait. Taking Aojiahua as an example, in terms of home massage chairs, the Aojiahua OGAWA series adds intelligent modules to the basic functions of the massage chair, and cooperates with the professional massage small appliances series specially applicable from head to toe to achieve better massage. effect. According to Zhou Guohai, President of Allist, from a simple massage cushion to a simple massage chair, from only back massage to all-round massage of the neck, hands, feet and legs, from 2D to 3D, from kneading to percussion, These are the exploration of product functions in the entire industry and the optimization and upgrading of massage chair functions from the perspective of users. "Through the existing technology, develop new functional components, through product innovation to meet the needs of more users, so as to achieve a more comfortable massage effect, is the next stage of technical optimization goal of Allist." He said.
has different advantages for home and commercial use, and the industry standard system needs to be improved.
. In terms of product classification, currently existing massage chairs on the market can be divided into two categories according to application fields, household and commercial, and can be divided into basic massage chairs according to product functions , Massage chairs with negative ion function, multifunctional massage chairs with heating function, high-tech massage chairs with VR equipment, etc. Compared with commercial products, home massage chairs have more functions. Zhang Yunlong, deputy general manager of research and development of Aojiahua Intelligent Health Technology Group Co., Ltd., told the reporter of Electric Appliances that there are differences in structural design, control mode, and use methods between home massage chairs and commercial massage chairs. He said that based on cost considerations, commercial massage chairs are mostly entry-level products, with more popular configuration, more durable, and simpler operation. In terms of control mode, home massage chairs are mostly controlled by hand controllers and intelligent voice control, and commercial massage chairs are activated in the form of scan code payment and control the running time.
At the same time, due to differences in product functions, usage scenarios and methods, commercial massage chairs also differ in product performance requirements. During the interview, many business leaders agreed that commercial products have slightly higher requirements than household products in terms of safety, durability, and anti-pinch performance.This is mainly due to differences in product application scenarios. Taking Rongtai’s commercial product Momoda as an example, the person in charge of Rongtai’s technical management stated that, in order to reduce the risk of pinching, Rongtai has reduced the “lay down” function of commercial products and integrated electronic protection on commercial products. Pinching the sensor module. When the product runs to a certain angle or interference occurs under the machine during operation, the machine will immediately stop running to ensure user safety.
Although this is the case, judging from the current development of the massage chair industry, with the rapid changes in the e-commerce environment, many small and medium massage chair brands enter the market through online channels with low-priced products. There are a large number of manufacturers and few large-scale production companies. , The industry concentration and market penetration rate are low, and false product publicity is more common. The reason is that the industry standardization and standard system are not perfect in the early stage of market development. Therefore, with the active promotion of mainstream enterprises in the industry, since 2005, various standards related to the massage chair industry have been released or implemented one after another. According to the information provided by Aojiahua, as of now, the number of relevant standards for massage chairs has reached 18 (including national standards, industry standards and group standards). Currently, GB/T 26182-2010 "Home and similar health massage chairs" (hereinafter referred to as the national standard for massage chairs) is being revised and has entered the stage of soliciting opinions. The specific release time has not yet been determined. According to Chen Qing, Vice President of Allist, the national standards for massage chairs that are being revised have not changed much in terms of the basic indicators of the product. They mainly focus on optimizing technical indicators, such as reducing the noise value from the original 68dB (A ) Reduce to 58dB(A) etc. In addition, although the revision of the national standards for massage chairs has increased the limits for intelligent indicators, as the technical application of intelligent functions on massage chairs is not mature at this stage, it is only used as a recommended indicator.
In addition, various companies hold different opinions on the determination of 3D and 4D movements. The reporter of "Electrical Appliances" learned through interviews that in addition to adjusting up and down, left and right, the 3D movement can also be adjusted back and forth. 4D is a new concept proposed in recent years. There are two kinds of opinions: one is to realize the function of mechanical oblique downward telescopic Mainly; the second is that 4D introduces the concept of time on the basis of 3D. Chen Qing questioned the concept of time. In his opinion, if the 4D concept is considered in terms of time, it can be applied to any product, not limited to massage chairs. Regarding this controversy, the industry has not yet reached a unanimous conclusion as of the publication of the "Electrical Appliance" reporter.
keeps pace with the times, and intelligence and precision become the main technological breakthrough direction
Although China has become the world's largest massage chair production base, most of its products are export-oriented, and the domestic massage chair market penetration rate is still at a low level. Therefore, for Chinese massage chair manufacturers, with the gradual increase in domestic demand, increasing market layout and advancing with the times and enhancing brand power have become the key to increasing product penetration.
During the interview, many mainstream companies agreed that keeping pace with the times is a "necessary skill" for the development of the massage chair industry. This is closely related to the home attributes of massage chairs. "In the past few years, the massage chair industry was more popular in European style, and now the light luxury style is more popular. These changes are inseparable from the popular trend of the home design industry." Zhou Guohai said frankly, "In addition to the massage function, the massage chair is still a chair. It is part of the whole home decoration design, which requires the appearance design of the massage chair to conform to the trend." The person in charge of Rongtai believes, "We not only keep up with the current trend, but also use the fan effect to launch a cartoon series of massage chairs to further improve Product recognition and acceptance.”
At the same time, intelligence and precision have become the main technological breakthrough directions in the massage chair industry. "The appearance and functions of massage chairs are evolving toward intelligence, homeization, specialization, and integration. In the future, in addition to existing technologies such as intelligent interaction, fatigue tracking, movement and control, the development of 5G technology will give massage chairs more Many usage scenarios and possibilities.” The person in charge of Rongtai Technology Management said frankly, “In terms of intelligence, a higher voice recognition effect can be achieved, allowing consumers to accurately control product actions through voice commands. This is the next stage of Rongtai The technical research and development goal of
Allist regards massage precision as the direction of product upgrade. "On the basis of strict quality control and product precision, it is my dream to make popular products that consumers can afford and let our products enter thousands of households." Zhou Guohai said.
For the future development prospects of the massage chair industry, manyMainstream companies expressed their approval. Zhang Yunlong analyzed: "In the future, the characteristics of networking and high user traffic will effectively drive the rapid development of commercial massage chairs and home massage chairs in the Chinese market." Aojiahua will also focus on the development of the domestic market and online channels. Different market segments will further increase market share and serve families and individuals with health monitoring, management, intervention and protection needs.
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