"I have been ‘planting grass’ for this beauty kit for a long time. I opened the outer packaging and was amazed by the products inside." After receiving a high-end customized beauty gift box from a domestic brand, Cao Yan, a citizen, couldn’t put it down.
Nowadays, there are many young people like Cao Yan who buy, use and sell domestic products in their daily lives, and the "national tide" is surging in the consumer market.
"National Tide" surges
young people prefer to buy domestic products
Not long ago, a friend bought a domestic brand facial mask, Cao Yan felt that the effect was good after trial, and bought the same product. Z2z
Cao Yan said that in the past, I always felt that domestic skin care products were cheap and exclusive for middle-aged and elderly people. I have bought Japanese and Korean skin care products after following the trend, but after using them, I feel that they are not as effective as those recommended by beauty bloggers. "It is said that Japanese and Korean cosmetics are suitable for oriental skin, but after I use it, my skin is allergic to the season." After
tried domestic brand skin care products, Cao Yan found that domestic products were cheap and easy to use, and they did not lose to imported brands. Now, many of the cosmetics and skin care products she uses are domestic products, and she keeps a certain old domestic brand of moisturizer all the year round. “I don’t feel distressed if I buy a large bottle for more than ten dollars.”
Hu Lili, who lives in the urban area, has just entered the workplace and usually likes sports and leisure clothing. Since I bought a "Li Ning" sweater, I began to pay attention to domestic sports brands.
"'Li Ning' is one of my favorite domestic brands, especially after seeing the four square Chinese characters of "China Lining" on the clothes, I feel a sense of national pride spontaneously, and I have a deeper appreciation for domestic brands. Love it," Hu Lili said.
Just a while ago, Hu Lili planned to buy a pair of sports shoes. She originally targeted a foreign brand, but after the release of the new "Li Ning" product, she chose the latter after taking into account factors such as the feeling of trying on it. Shao Peng, a citizen of
, loves domestic electronic products. From mobile phones to home TVs, to daily air purifiers and sweeping robots, they are all domestic products.
"A few years ago, I bought a mobile phone of a domestic brand. I felt that it was fully functional and affordable. Later, I chose this brand every time I changed my phone." Shao Peng also selected other electronic products and small home appliances of the same brand. All feel good. "The quality of domestic brands is getting better now, there is no need to blindly pursue foreign famous brands." The sales of domestic products on
online and offline
are rising steadily. Everyone is willing to pay for domestic products.
In a home appliance store in a shopping mall near Xinhua Road in the urban area, customers are selecting models and inquiring prices at the counter of a domestic brand mobile phone. Some customers wandered between domestic brands and foreign brands, and finally chose domestic brands of mobile phones.
"In previous years, among mobile phone products, sales of Apple mobile phones and accessories were relatively high. Since April this year, Huawei's mobile phone sales have increased significantly, and there is a trend of catching up. Some time ago, new Huawei mobile phones were launched. Although the price is not cheap, there are still Few people come to the store to buy." said the person in charge of the home appliance store.
At the same time, the overall sales of domestic brand home appliances in the store also rose significantly. Unlike previous years who rushed to buy imported brands such as Samsung and Sony, young consumers are now willing to buy domestic brand home appliances such as Skyworth, Hisense and Ace. Driven by the brand effect, sales of small home appliances such as Huawei's smart toothbrushes, stereos, and table lamps are also good. The person in charge of
shopping mall clothing category said that taking trendy brands as an example, the sales of domestic brand clothing has increased year by year in the past two years, and the consumer group is also relatively wide. "In the past, young people bought more trendy brands, but now there are also many middle-aged and elderly customers."
"Domestic brand products cover all age groups. Not only are quality guaranteed, but also affordable, they are favored by consumers." The person in charge told reporters that during this year's "Double 11" promotion, shopping malls launched pre-sales, discounts, and gift-giving activities, and domestic apparel brands sold more than foreign brands. According to data released by
e-commerce platform, domestic products are also popular online. In this year's e-commerce platform "6.18" promotion, 26 sub-industry categories ranked first in sales by new brands that have been on Tmall for less than 3 years, most of which are domestic brands. During the pre-sale period of
"Double 11", the domestic skin care brand Pechoin launched the wonderful Tmall gift box, which was sold out in only 5 minutes, and the core items were sold out many times.
In addition, a data released by JD.com also shows that during this year’s "Double 11" period, sales on the platform81% of brands with more than 100 million are domestic brands.
is cost-effective, and product innovation
became a domestic product. The main reason is
. So, what makes domestic products the new favorite of young people? In addition to changes in consumption concepts, the most important thing is the innovation of domestic products.
"In the past few years, when talking about domestic mobile phones, OEM processing,'low-price' and'counterfeiting' were synonymous. Now, mobile phone manufacturers represented by Huawei and Xiaomi are gradually occupying the market with technological research and development and original designs." The person in charge of a mobile phone comprehensive store on Qingchi Avenue in the city said that many customers went straight to the counter of domestic mobile phones when they entered the store and asked tellers to recommend models.
not only has both appearance and cost-effectiveness, some domestic brands have also played cross-border. White Rabbit has launched toffee ice cream, Liushen and RIO have jointly launched a new cross-border Liushen RIO cocktail, Xiaolongkan and Leng Suan Ling have launched hot pot toothpaste...
"The Peacebird clothing that used to be the main business attire has now launched many trendy styles." Peng said that well-known brands such as Peacebird and Lay's Potato Chips, "Sesame Street" and Coca-Cola have launched a number of joint products, among which the joint T-shirts are beautiful and fashionable.
In addition, new domestic brands pay more attention to interaction with consumers, try new models such as word-of-mouth communication and experiential consumption, and strengthen online cooperation with platforms, thus being welcomed by young consumers.
During the "Double 11" period, Liu Fang, a citizen, received a coupon on an e-commerce platform and bought a set of eyeshadow for only a few dozen yuan. "I just started working and I don't have much savings in my hands. Many imported big brand eyeshadows cost four to five hundred yuan. I bought a set of domestic brand products with the mentality of a try. The results after the trial were very good, and it did not disappoint. "Z2z
" On platforms such as Xiaohongshu, many netizens shared the experience of using the products of the domestic beauty brand Perfect Diary and Huaxizi." As a "post-95" Liu Fang said, in her mind, these two The brand can be called the light of domestic products. According to analysis by industry insiders, today’s domestic products are not only cost-effective, but also pay great attention to innovation. In addition to meeting consumers’ requirements for product quality, they have both technology and fashion elements, while echoing their cultural aesthetics. The status of people's hearts is constantly improving, which is the main reason for the popularity of domestic products.
Source: Cangzhou Evening News reporter Qi Xiaomei Photographic report
