This year's Double 11 has come to an end. In the early morning of November 12, Taobao Tmall President Jiang Fan revealed to the media that the total turnover during Double 11 this year was 498.2 billion yuan, an increase of 103.2 billion yuan over the same period last year, and the growth rate was 26%. The highest growth rate in the year. Jiang Fan said that this is the result of the participation of the entire social economy.
This year's Double 11 is particularly special. Affected by the epidemic, the performance of Double 11 this time was regarded by many as a thermometer of China's economic vitality and a reflection of China's consumption power. The great success of Tmall Double 11 this time shows that domestic consumption is rapidly recovering.
E-commerce sales help farmers to alleviate poverty. Industrial belts create new growth. Z9z
poverty alleviation has always been an important task for Ali. In the past few years, Alibaba Group has been pioneering and exploring a sustainable, participatory and referenceable "Internet + poverty alleviation" model, and launched the "Poverty Alleviation Commissioner" project, and selected senior staff to help poor counties get rid of poverty through the Internet . In the past two years, many businesses from poor areas have launched sales through e-commerce channels.
Double 11 provides a bigger stage for these businesses, and the results of poverty alleviation work are highlighted. According to statistics, more than 380,000 businesses from poor counties participated in the event on Tmall Double 11 this year, and sales increased by 74%, far higher than the overall sales growth rate.
Jiang Fan mentioned in his speech that a fruit farmer from Lixian County, Gansu, sold 6000 catties of apples during Double 11, which brought economic benefits to the village. There are many examples like this. The results of Double 11 prove that the Internet poverty alleviation model led by Alibaba has become an important contributor to poverty alleviation, and Tmall Double 11 has also become a "field of hope" for poverty alleviation.
This year, industry belt businesses also participated in Double 11. The industrial belt is an important part of China's economic and manufacturing industries. Under the dual impact of the epidemic and foreign trade weakness, many merchants’ factory orders were once blocked, and they are looking for business opportunities online. Double 11 is regarded as the main player of the industrial belt’s “war of blood” battlefield.
Shunde Small Home Appliances, Yiwu Small Commodities, Nantong Home Textiles... 2000 industrial belts participated in this carnival, of which 105 industrial belts had a turnover of over 100 million yuan, and "Made in China" ushered in a new wave of growth. Jiang Fan also cited an example in his speech. This time, the Shuguang Toothbrush Factory from Jiangsu Province stocked 1 million toothbrushes for consumers in advance on Double 11, and they were all sold out during the event. There are many such cases. The advantages of
's online sales are further emerging. The success of Double 11 will attract more industry and merchants to join the digital transformation track in the future.
The ever-enriching consumer scene from digital clothing and food to buying a car and buying a house
is Tmall’s twelfth Double 11 this year. For the past twelve years, Ali has made new breakthroughs every year, looking for new revenue growth points. This year, around the needs of consumers, Tmall has played a richer role. In this year's shopping festival, consumers can not only buy traditional goods such as clothing, shoes and bags, but also buy cars and houses online. The new supply is unprecedentedly abundant, which is really eye-opening.
"3000 real estate, 800,000 special rooms! One of them is free!" This is undoubtedly the most exciting news for the "workers" on Double 11 this year. More than 100 real estate companies participated in this online sales event. Special offers cover 300 cities. Half of the mainstream real estate currently on sale can be bought on Tmall Double 11.
According to statistics, a total of 80 million people visited Tmall for inspections last year. In the ten days of Double 11 this year, 41.56 million netizens visited Tmall, surpassing the passenger flow of last six months. Buying houses through Tmall inspections has gradually become a new trend.
Netizens' enthusiasm for the house not only comes from buying a house, but also from the house in the lottery. This year, Tmall gave out a 107 square meter apartment through a lottery. More than one million netizens participated in the lottery. In the end, a lady from Wuhan won the lottery. Tens of thousands of netizens shared this in the live broadcast room. Joy.
In addition to buying a house and giving it away, Tmall Double 11's "10 billion subsidy for good cars" has given consumers a surprise. This year, SAIC Motor and Alibaba Group reached a new retail strategic cooperation. On the day of Double 11, a large amount of subsidies for many popular models will be issued with a maximum subsidy value of nearly 50,000 yuan, which makes consumers feel tangible benefits. z1With such preferential power, during the Double 11 this year, the number of people who watched cars online through Tmall car online exceeded 13 million and the total number of orders exceeded 330,000. Nowadays, consumer goods represented by automobiles have become regular customers of Tmall Double 11. The
cloud market is also one of the features of this double 11 festival. Haining Tannery, Shenzhen Huaqiangbei, Foshan Furniture City...Six reputable offline specialty markets participated in Tmall Double 11 for the first time, ushering in their first double 11 experience. With the addition of these characteristic shopping malls, "going to the market in the cloud, going to the market at home" has become a new consumption posture for Tmall Double 11.
is not only that, this year is also the first year of Double 11 for Ape Guidance and Homework Help. This year's online education is unprecedentedly lively, and live broadcast classes and AI classes have attracted much attention. Taking advantage of this shopping festival, mothers have prepared "online lesson strategies" to stock up lessons for the children in advance. With the help of Taobao Education's operation, more than 300,000 online courses were sold out during Double 11.
In addition, many overseas brands, regional brands, agricultural products, home appliances, luxury goods, wineries, five-star hotels and other novel products have appeared in this double 11. With the strong support of the digital supply chain, this year's Double 11 on Tmall is nothing but unexpected but not impossible to buy.
Tmall double 11 to create a new life circle Alibaba leads a better life in the city
"content field" represented by cat raising games and Taobao live broadcast, and "life field" represented by Ele.me and Tmall supermarket are Tmall this year New highlights of Double 11.
The latest mini game "Raising a Cat" launched by Tmall this year has attracted a lot of attention among young people. Once it went online, it caused a lot of discussion. During the event, the number of daily active users of the game has greatly exceeded the glory of the king. In the past two years, Taobao has been conducting in-depth explorations on interactive games on e-commerce platforms, and the launch of games such as "Raising Cats" and "Building Buildings" have all been successful, which also indicates the emergence of new forms of e-commerce in the future.
Taobao live broadcast also played a huge role in this double 11. During the Double 11 period, 33 Taobao live broadcast rooms had a transaction volume of over 100 million, and nearly 500 live broadcast rooms had a transaction volume of over 10 million. Taobao live broadcast has become a standard for merchants and a new engine for sales. After consumption, consumers can also watch the live delivery of express delivery through the official accounts of Alibaba and Cainiao, realizing "cloud supervision" and intuitively experiencing the "speed of China" and the power of technology. Entity businesses such as catering, retail, and life services have joined Tmall Double 11 through Ele.me, forming part d of the "life field". In the Double 11 event, Ele.me launched the "10 billion subsidy", so you can stock up on coupons for eating, drinking and playing, and offline consumption ushered in a new upsurge. Today's Ele.me is no longer limited to "delivering food", but focusing on the economy around us, constantly evolving, and everything can be delivered. Whether it is cosmetics or electronic products, you only need to place an order on your mobile phone, and you can receive it at home after a while.
In this double 11, Alibaba also took the lead in opening the "1 hour new life circle" in Hangzhou. Hangzhou citizens can buy fresh products, home department stores, lipsticks and other products through the same city on Tmall. You can enjoy the "hour level" with your fingers. "Delivery, food, drink and fun are all heavyweight discounts.
The new experience of "content field" and "life field" enhances consumers' sense of participation and interaction, and enables consumers to better integrate into the double 11 carnival atmosphere. Summary of
: After twelve years, Double 11 has become an important annual consumption festival for Chinese people, and it has changed from a consumption option to a consumption option. While consumption creates wealth for the world, it also continues to reshape our lives. Year after year, young people have subverted the cautious consumption concept of the previous generation, and have a more optimistic consumption attitude, a more mature consumption philosophy and a more confident lifestyle. This is also a microcosm of China's growing economic vitality.
The changes and results of this Double 11 show that the digital economy has entered the next new cycle of value creation. Global brands, large and small enterprises, and all walks of life will come to the center of the digital economy. There is no online or offline business for business. The only difference is whether it is digital or not. In the future, digital lifestyles will gradually become the new normal, and the first-mover advantages and huge potential of the digital economy will also be further revealed.
