"Double 11" consumer season transcripts were released early yesterday morning.
, several major e-commerce platforms have a dazzling performance
is on the consumer list of the "Double 11" Tmall global carnival season
The purchasing power of Wuxi people should not be underestimated
This year’s Double 11 peak season has two peaks
. The first wave peaked on November 1
. The city completed about 6.2 million transactions.
The second wave peaked on November 11,
completed business in the city. The quantity of 7.5 million
"double peaks" totals 13.7 million
compared to the 8.2 million "single peak"
on November 11 last year, an increase of 60%
The number of express shipments has reached new highs
What do people in Wuxi love to buy? What are the innovations behind
's "Double 11" speed refresh from the first few years of waiting for express delivery to look through
to now the next day's smooth
?
Wuxi ranks third in the purchasing power of Jiangsu Province
According to the Municipal Bureau of Commerce, during the "Double Eleven" period (November 1-11), Wuxi's online retail sales exceeded 8 billion yuan, a year-on-year increase of 30.0%. The volume ranks 3 in the province, of which the physical online retail sales reached 8.13 billion yuan, and the rural online retail sales reached 2.35 billion yuan. The top three physical industries in Wuxi's online retail are household appliances, clothing, shoes, hats, textiles, and daily necessities , which account for 33.8%, 24.3% and 16.0% respectively, accounting for 74.1% of the total. The newsletter produced by
“Alibaba Data” shows that in the age distribution of consumers, 80 accounted for 33.1%, 90s accounted for 32.9% , 70s accounted for 18.5%, 60s accounted for 6.9%, 00s accounted for 6.8%, 50s accounted for 1.8%. Among the six age groups, except for those born in the 70s who are the first favorite product for bathroom products, the other five age groups are the first favorite product for mobile phones. Facial care products are more popular among post-90s, 80s, and 70s. Sofa is also a more popular product, ranking among the top five favorite products of the four age groups except those born in 00s and 50s.
Wuxi Enterprise Global Sales
Yang's Strawberry from Wuxi has participated in the "Double 11" event for the fifth year. According to the shopkeeper of Young's Strawberry, his store mainly sells various types of strawberries, hairy crabs, oranges, and red bean and barley tea. On the basis of this Tmall official event, the Taobao store has been discounted by over 300 and 40, and some products have also offered a 50% discount in the 30 minutes before Double 11 All products are in stock, and packaging materials and packing personnel are ready before the start of "Double 11".
, as a popular Internet celebrity brand across the country, Wuxi Shuijun rice cake double 11 is also a hit. Throughout the Double 11 period, from the live broadcast room to the office area, from the meeting room to the warehouse, the lights are brightly lit, and there are busy figures of sailors everywhere. As of press time, the overall sales volume of navy during Double 11 this year has increased by 300%, and it has won the sales champion in the flavored rice cracker category for three consecutive years.
In the sea of cross-border e-commerce, Wuxi enterprises are also riding the wind and waves. As early as 2017, Phoenix Painting Materials opened an online store on Amazon. After two years of development, it has gradually matured. This year, cross-border e-commerce business has increased rapidly. In order to seize the overseas market, the cross-border e-commerce department of Phoenix Painting Materials has stepped up stocking since March, increasing product categories, and let Phoenix Painting Materials lead the sales of Amazon's similar products. 's sales for one week at Amazon's Phoenix Painting Material Store are equivalent to the same month last year.
"Flexible supervision" promotes the speed of express delivery
All the time, the "Double 11" express delivery has been swarming due to space restrictions and lane-taking sorting, which are the focus of the urban management department's control. Faced with 5-6 times the increase in express delivery, The pressure is not small.
This year, the municipal postal administration and the city administration have reached a cooperation for the first time to carry out flexible supervision-within 5 days from the 12th, each express terminal outlet can choose 2 time periods for flexible enforcement every day, will not affect the normal passage of pedestrians and vehicles In case of temporary occupation of the shopSome public areas in front of the shop are stacked with express delivery.
Currently, the main urban area of has screened out a total of 120 express outlets in need of , and further approvals will be made according to the supervision situation.
"Sharing and co-matching" achieves double the result with half the effort
In a large warehouse in Qianqiao, Huishan District, the brothers of multiple express companies jointly operate a sorting line. The piles of express are not distinguished by express brands, but based on addresses. At the same time, this is a demonstration station of cooperating with Wuxi City for delivery "common delivery", and it is also a useful exploration for Wuxi express companies to test the waters of "shared and co-allocation" and improve the efficiency of terminal delivery.
This year, Wuxi Yunda Express Co., Ltd., together with YTO, Shentong, Best, Tiantian and other express brand companies, invested in the construction of a 2500 square meter joint distribution station in Qianqiao, taking the lead in trying "shared and co-distribution" , and will test the water in the future The construction of terminal stations, combined with the new retail industry, improves the consumption experience of the local people. The so-called "co-delivery" is to bring together business, resources, and manpower for joint management and joint operation to improve resource utilization and reduce express delivery costs. means that one courier can deliver packages to multiple express companies at the same time, reducing costs and increasing efficiency.
Source of material: Jiangnan Evening News, etc. and the Internet, cover image source network, copyright belongs to the original author.
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