丨 Angel Meng
"Double 11" has arrived. According to AliExpress, the number of AliExpress merchants who signed up for the "Double 11" event this year has increased by more than 30%, and the number of products has increased by more than 60%. The number of overseas merchants has more than tripled compared to last year. International brands such as Oral B, Braun, Lego, Olay, etc. will make their debut on AliExpress to participate in Double 11 events.
From the perspective of parcel volume, on the eve of Double 11, the number of orders issued by AliExpress' domestic preferred warehouses has increased by more than one hundred times year-on-year. The official overseas warehouse stocks have tripled from the 828 promotion period, and more than 20 cooperative overseas warehouses have been shipped The order volume is expected to be 4-6 times that of normal days.
may be affected by the epidemic. This year's best-selling products overseas are related to the family scene. According to the official website of AliExpress, home furnishings, lamps, home appliances, and DIY tools are the most sought-after categories. Among them, the sales of large furniture soared 3 times year-on-year, the sales of home office chairs in Europe soared 500%, the sales of sofas increased by more than 200%, the large indoor lamps increased by more than 50%, and the UV germicidal lamps increased by nearly 200%.
French users also bought a large number of plant lights to grow vegetables at home, this category increased by 129% year-on-year; in addition, DIY is very popular overseas. Appliances and coffee appliances have also increased by 50% and 150% respectively in France.
The "Double 11" promotion campaign of AliExpress dates back to 2014. After the event was launched that year, the number of daily orders exceeded 6.8 million. Although the transaction speed and transaction volume are obviously not on the same level as today, they did promote a certain amount in that year. Sales. Some sellers said that they had prepared tens of thousands of goods before "Double 11" and sold out thousands of hot items within a few minutes. The number of countries and regions where transactions took place reached 211, including Iraq during the war and Liberia where the Ebola epidemic was severe.
Since then, AliExpress has made new breakthroughs in its "Double 11" performance every year.
's "Double 11" AliExpress orders totaled nearly 36 million in 2016, with transactions covering 230 countries and regions, and a total of 366 stores with more than 10,000 sales.
In 2018, affected by the “One Belt, One Road” policy, more Chinese companies choose to go overseas. In countries in Asia, Africa, the Middle East and other regions, the transaction scale has increased by more than 50%, and global sales have increased by 100%. Buyers from 199 countries and regions placed orders within one hour after midnight on "Double 11". The top 9 consumers in the world placed 15,859 orders on AliExpress, spending a total of more than 1.1 million yuan.
As AliExpress continues to expand overseas markets, the "Double 11" transaction volume in 2019 has set a new record; the opening 7 minutes, the electrical industry equals the 1-hour transaction volume of the previous year; the opening 13 minutes, its The transaction volume generated by the platform exceeded the total transaction volume in the first hour of the previous year; in the opening hour, the women's clothing industry transaction volume increased by 186% year-on-year, 47 times the daily sales volume of the previous month; the platform transaction volume was 19 hours, 29 minutes and 11 seconds. The amount has fully exceeded the total transaction amount of 48 hours in 2018.
Now in 2020, affected by the black swans of the epidemic, people's consumer behavior has undergone great changes, and people are more inclined to shop online. This has led many companies to transform online. Based on this, in order to capture more users, the whole big promotion will start from October 28th and last for 14 days, until November 11th to start the official sale, the duration is 2 days. Judging from the duration of the event, the number of sellers in the early stage, and the warm-up situation, AliExpress is expected to achieve greater breakthroughs this year.
As of press time, AliExpress has not released the results of the 2020 "Double 11" victory.
