November 11th, the double eleven day has finally come. The strange thing is that looking at the major hot lists and hot searches, most of the screens dominated by the double eleven super show of the e-commerce companies last night. Compared to taking the opportunity to buy cheap and good things, what people are looking forward to is the performance that will help the double eleven day?
Objectively speaking, people's needs for Double Eleven have indeed changed.
Double Eleven e-commerce shopping festival has now developed into its twelfth year. People in different circles and places have different needs and expectations for Double Eleven.
For those who live in first- and second-tier cities and understand and are familiar with Double Eleven earlier, the price subsidy on Double Eleven does not make them feel particularly excited. Their expectations for Double Eleven are more I hope that this is a shopping spree, a fun and interesting festival. In those small counties of the fourth and fifth tiers, there are still a large number of price-sensitive people, and the price subsidy on Double Eleven is fatal to them.
Few e-commerce companies can take care of the needs of these two circles at the same time. Suning.com is a special case. In response to the low-price demand of the people in small counties in the fourth and fifth tiers, Suning.com launched a double-eleven 10 billion subsidy to the countryside this year. The 10 billion subsidy price was implemented in 7,000 Suning Tesco county and township stores across the country. Local residents don't have to wait for express delivery, they can buy double eleven subsidized products when they go out.
For those first- and second-tier youths who love new and interesting things, Suning.com spent a lot of attention on this year's Double Eleven Super Show. In addition to the wonderful stage show and various superb benefits, it also arranged stars to open the bar. In the cargo-carrying session, the celebrities' interesting and intense selling battle attracted the attention of many young people.
With the help of the Double Eleven Super Show, Suning Tesco broke through 5 billion GMV in the Suning Panorama ecological channel 19 minutes after midnight on November 11. From zero to one point, Suning.com’s online order volume increased by 72%. Among them, the volume of orders for big-name beauty products increased by 4.7 times year-on-year, the sales of smart home decoration increased by 608%, the sales of e-sports equipment increased by 325%, and the sales of beverages increased by 220%.
This is more than that. At 7pm on November 11, Suning.com will also team up with Huya, a game live broadcast platform, to create a night of Suning Huya e-sports and prepare a Double Eleven e-sports carnival for e-sports fans. That night, not only will the SN team be stationed in Huya live broadcast, all members of SofM, Angel, huanfeng, SwordArt, Bin, and View will be online, and will also compete with the national service LOL masters.
From this perspective, Suning.com can be described as a pioneer of e-commerce platform. When other platforms are still engaged in a single price subsidy war, Suning.com has already seen the difference in the needs of people in different circles for Double Eleven. , And make corresponding measures in time to satisfy them. This Double Eleven, Suning Tesco's performance is quite impressive.
