In order to let more people see the beautiful side of society and human nature, and spread the positive energy in life. In 2013, Alibaba launched the "Everyday Positive Energy" project to regularly reward positive people in society. Up to now, we often hear that someone got a cash reward from Alibaba Daily Positive Energy for saving people from the water, helping an elderly person, etc. So from 2013 to now, how much charity has Alibaba invested?
Data shows that Tiantian Positive Energy has spent a total of 96.75 million yuan in positive energy bonuses. It can be said that this number is already very large. Even for a company like Alibaba, this is a large investment. Some people may ask, is it really worth it for Ali to do this? Or why doesn’t Alibaba directly use the money for charity? In fact, doing so is necessary and of great significance.
We might as well take a look at those who have won the Ali Daily Positive Energy Award. A Hangzhou teacher went to Qinghai, more than 2,000 kilometers away from home, to give up his family for everyone; Shaoxing A policeman helped reunite 73 families in one year; 37 years after her husband died, military search officer Wang Lizhu replaced her husband and married the "eldest son" in the family to shoulder the burden of life; a Hubei night market couple adopted an elderly homeless man and silently supported him for 16 years.
Bring positive people and things into more people's lives, create a good atmosphere, and then drive more people to do charity and good deeds. This is what Alibaba wants to do. Of course, in addition to the Alibaba Daily Positive Energy Award, Alibaba has also done many other charity projects, such as the Magic Bean Mom Project, the Youth Cloud Student Aid Program, the Rural Teachers Program, etc. Alibaba has always been at the forefront by leveraging the platform's own advantages and technological advantages to contribute to social welfare.
