CBO reporter Yang Xueling
The live broadcast industry is extremely polarized. There are more people with a monthly income of less than 5,000 yuan than those with a monthly salary of more than 30,000. The
epidemic has boosted the outbreak of live streaming products, and Double Eleven ushered in a sales climax. In the first half of this year, the national e-commerce live broadcasts exceeded 10 million, the number of active anchors exceeded 400,000, and the number of products on the shelves exceeded 20 million. Live streaming has become a new engine for e-commerce development.
Yesterday (November 9), BOSS directly hired and released the "2020 E-commerce Anchor Job Search Report" (hereinafter referred to as the "Report"). Statistics show that the attractiveness of e-commerce anchor positions to talents has increased sharply, and the number of job seekers who expect e-commerce anchor positions will increase by 110.7% compared with the same period last year.
Despite this, according to the "Report" statistics, from this year's 618 to Double 11, the average monthly salary of e-commerce anchors was 10,636 yuan, an increase of 0.6% compared with the average monthly salary of 10,570 yuan in the same period last year, and the average salary was basically unchanged.
From the perspective of salary distribution, the income of anchors is extremely polarized, and the monthly income of anchors is mainly concentrated in the range of 8,000 yuan-15,000 yuan. Among them, the number of people with monthly income of less than 5,000 yuan is more than the number of people with monthly salary of more than 30,000 yuan.
Judging from the number of fans gathered, e-commerce anchors have obvious head effects, and more than 90% of the traffic is held in the hands of top celebrity anchors such as Li Jiaqi and Wei Ya. According to the "Report" data, 47.6% of Daren anchors have less than 10,000 fans on the entire network, and 9.5% of Daren anchors have more than 100,000 fans. The above factors have also contributed to the high turnover rate of e-commerce anchor positions. The "Report" shows that 58.2% of e-commerce anchors have been employed for less than one year, and that an average of 6 to 8 months in a job will change jobs. In addition, dissatisfaction with salary treatment has become the main reason for e-commerce anchors to leave.
Judging from the intensity of daily work, nearly 60% of e-commerce anchors said that the daily broadcast time generally does not exceed 6 hours. The "Report" shows that nearly 30% of e-commerce anchors feel that "pay and return are not proportional", and considering that they often go out at night and day, their health may be affected.
Despite this, 74.1% of e-commerce anchors are still optimistic about the industry development prospects of live e-commerce. In response to the question of "whether they will consider changing lines in the future", they chose to change jobs but not change jobs. In addition, the reason why nearly 80% of job seekers expect to be an e-commerce anchor is that live e-commerce is in the forefront, and they want to open their arms to new trends and new things.
It is worth mentioning that it has become the consensus of the industry to "rely on "talent" rather than "face" for anchors to bring goods.
| Image source: BOSS directly hires
. Nearly 40% of potential job seekers choose e-commerce anchors because their image and temperament fit the job needs. More than 70% of prospective job seekers with relevant experience in the e-commerce live broadcast industry believe that "be able to speak well and understand sales skills" is more important. However, both believe that “face value” is not a necessary condition for e-commerce anchors, and it does not help the efficiency of delivery.
Editor Editor | Peng Shi
Proofreader Proofreader | Zhou Rushuang
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