"Qi" point to start, and go to the future!
is written on the 2020 Journalists' Day
The 21st Journalist's Day is here today as scheduled.
At this time, the beginning of winter has come, the weather is getting frosty, and the leaves are half green and yellow. The time scroll of 2020 will soon be rolled out. Looking back on the road that has been taken this year, the steps are hurried, but it is not easy to walk. The epidemic is coming, and the test is a bit fierce in 2020. Climbing over the hurdles, the road is not easy to walk, but the most moving scenery is still the figure of running. Six major empowerments, the next advancement; the twelve tackling challenges, stimulating people's hearts; benchmarking Shenzhen, the business revolution; transforming the new economy, forging ahead on a new track... Zibo, who is constantly running, uses a vivid face of not admitting defeat and not giving up, Unleash the high spirit of the city's Phoenix Nirvana and accelerate its rise. With the Yellow River in the north and Yimeng in the south, on this land of nearly 6,000 square kilometers, more than 470,000 Zibo people run vigorously to fight for the Phoenix's Nirvana and accelerate its rise. Zibo is always running, and the energy at the starting point is still full.
Starting from the "all" point is precisely the vivid mark of Zibo Broadcasting's forge ahead in 2020. The "Qidian Zibo" App was launched this year. This is the initiative of municipal radio and television media in the context of the times, and it is also Zibo Radio and television's pursuit and progress in media integration. The transition from "addition" to "integration" of traditional media and new media is a "glorious leap" in the development of media integration. Pointing to Zibo together is the exploration and practice of "Glorious Leap". This leap is extremely important and is a key part of the transformation of traditional media; this leap is also challenging, involving production changes and process reconstruction. Every step is full of hardships and sweat. Every step requires wisdom and courage. But after all, we have taken this step. The rush of the river starts from a trickle, and the valve of change will open and it will continue to rush!
starting today, converging the past. The year when Zibo went online, it was exactly sixty years since Zibo's radio and television business started. From the greetings expressed on the radio, to the warmth sent on the TV, the warmth is pinned between the words, and the interaction is opened on the screen again and again... For sixty years, the customs are repeating again and again, year after year. The earth is advancing, and the company of radio and television is always there. From the first ray of morning light of every new year to every New Year’s Eve dinner at the end of each year, the radio and television industry has been so persistent in Zibo for more than 20,000 days and nights. Over the past sixty years, it has been generations of journalists who have had ideals. When there are always flowers in the fertile soil of radio and television, Zibo Radio and Television has gone from a simple theater in the 1960s to a stage full of flowers.
A Jiazi, the radio and television marching all the way, has not only created 60 years of achievements, but also faced the new hustle and bustle of the times. The media landscape has not changed, and the media has evolved so drastically. As radio and television professionals who have worked hard in traditional media for a long time, we are more personally aware of the many challenges and pressures that are coming to us in the era of mobile internet. The peaks and valleys caused by changes in audience habits, communication channels, media temperament and other aspects are surging. But under the pressure, we have never avoided. Because SVA deeply understands that evading today's challenges is actually giving up hope for tomorrow. We also always believe that the ebb and flow of the tide cannot cover the path of the radio and television industry. After all, along the way, we have always stayed at the main position of public opinion in Zibo, recording her burning passion, witnessing her wonderful leap, and telling how the phoenix nirvana and the accelerating spring breeze are integrated into the blood of this city.
We can't count how many Zibo stories have been told by radio and television-she was pouring out her heart in the airwaves, she was recorded in the TV footage that she lifted the hoe, the newspaper page has her full grain warehouse, and the website mobile phone can see her smile ! From the brilliance of the industry's trillions of dollars to the nirvana of the city of Phoenix, the radio and television report not only cared about the water in a city, but also the firewood, rice, oil and salt that arrived in each home, leaving Zibo with nicks on the time axis. Whether using grand narratives to tell the city's surging tide, or using subtle lenses to take care of the ups and downs of an individual's destiny, our reports have always been stance, principled, and warm. Because Zibo is our common home, there is a childhood wet with tears, and the white hair of mother is flying in the wind here. The lanes and buildings are so familiar; the sound and smile are so kind. Standing on this same piece of land, everyone will love Zibo.
is in the heart, but the responsibility is on the shoulders. The responsibility of the radio and television staff is fromNever let up. We keep an eye on the dramatic changes in the media and the evolution of the media. The road ahead is full of challenges, but under the torrent, we radio and television people are more aware of the society's strong thirst for information, and the public is so urgently in need of quality news. In the era of media convergence, no one can avoid the question of how to communicate better. Today, we start from the "Qi" point, which is Zibo Broadcasting's solid response.
The common point of Zibo represents the change we are persisting in, and it is also an expression of ours. We are expressing how a group of traditional media people continue their glory and dreams in the digital world. In this regard, we have perseverance and more confidence. Because we always firmly believe that the tenacious vitality of news will be more publicized with the innovation of the position. Therefore, although the situation is difficult and the road ahead is difficult, Zibo Broadcasting and Television has set out and opened up new frontiers. We are convinced that the dissemination power of mainstream public opinion will increase with unremitting development, and the sense of honor of traditional radio and television media people participating in the process of the times will remain full. Nowadays, reporters from Zibo Radio and Television are still trying to arrive at the news site as soon as possible. With the empowerment of Qidian Zibo, we are already playing "news combination punches" such as Qidian Commentary, Qidian Express, and Qidian Live. We will not stop exploring the integration of news and technology to better understand users, serve users, and provide better quality news products. Even though the road ahead is difficult, we keep walking. In the past sixty years, Zibo Radio and Television has continuously recorded, explored, and drummed. From the initial transmission of radio waves to the current omni-media format, generations of radio and television professionals are learning to swim in the wind and waves and tempering themselves under challenges. Therefore, we always believe that time will not live up to our daily efforts and will not abandon our daily efforts.
aligning Zibo is just another step in the Long March of Broadcasting and Television. In the future, Zibo Radio and Television will follow the changes in the communication pattern, follow the hot spots of the city's publicity, and assume the media mission of accelerating the rise of the Phoenix in Zibo. On the way forward, we hold on to our hopes and dreams, just like the sun in our hearts on the reporter's day today. We integrate hope and dream into our persistence in responsibility and position, into our unremitting running and struggle, into the continuous completion and transcendence of ourselves. Even if time tends to grow old, this persistence will never die. It has always supported the advancement of radio and television, wading through the fire and reaching the dream on the road paved by the integration of the media!
"Qi" point of departure, to the future!
Zibo Broadcasting and Finance Media Center reporter Wang Zhe
