live e-commerce is undoubtedly a new hot spot in Shanghai in this golden autumn. In conjunction with the hotly held third CIIE, Shanghai’s "November Live Month" event ushered in another major project-online shopping for Shanghai-made brands, which officially kicked off today. Focusing on 10 areas such as automobiles, personal care, beauty, and textiles, the event will organize a number of key events, and set up "Made in Shanghai" product live broadcasts, online live broadcasts, etc., to further promote the in-depth docking of e-commerce platforms with Shanghai manufacturing enterprises. Form a long-term mechanism for consumption to promote production.
"Made in Shanghai" is making concerted efforts, and the total retail sales of consumer goods took the lead from negative to positive
At the launch ceremony, 18 well-known Shanghai local manufacturing companies including SAIC, Dana Robotics, Yuyuan Jewelry, Bright Dairy, and Guanshengyuan respectively released key brands online activity. These companies will deeply activate Shanghai's rich market advantages, product advantages and resource advantages by organizing a variety of live broadcast activities, and further explore new consumption growth points.
Time goes back to the beginning of the year, when the epidemic prevention and control was the most strenuous. "Made in Shanghai" companies are actively resuming work and production, quickly and promptly supplying the best quality products to the market. Correspondingly, Shanghai's retail sales of consumer goods have grown against the trend. Driven by a series of consumer promotion measures such as the "Five-five Shopping Festival", the total retail sales of consumer goods in Shanghai took the lead in the country from negative to positive, and achieved positive growth for five consecutive months.
Among them, the strategic new economy represented by online e-commerce and contactless distribution has played an important role. Hua Yuan, director of the Municipal Commission of Commerce, said that the development of live e-commerce will broaden sales channels, expand market space, expand brand influence and bring new opportunities for Shanghai manufacturing companies.
e-commerce platform serves as an "assist", allowing more local companies to successfully "go overseas"
At the launch ceremony, 13 well-known e-commerce platforms including Pinduoduo, JD.com, Alibaba, and Meituan also released their help to make in Shanghai at the same time. Specific measures. For example, Pinduoduo has united many Shanghai companies to create a special area for "Shanghai-made brand online shopping"; JD.com has in-depth cooperation with Shanghai-made brands such as Guangming, Guanshengyuan, and Yongyi to issue consumer coupons and benefit consumers. The combination of the
e-commerce platform and Shanghai manufacturing enterprises will promote production through consumption and stimulate the gurgling vitality of the Shanghai consumer goods market. Shanghai Yixing Food Co., Ltd., which has been rooted in Shanghai for nearly 40 years, is a local fresh food company. Zhang Xia, chairman of the company, has been looking forward to realizing the goal of "going out" of local fresh products with the help of platforms such as Dingdong Food and Hema. "We have upgraded our supply chain system, and now we can transport soy products overseas in quick-frozen mode." Zhang Xia told reporters that they are also cooperating with well-known e-commerce platforms recently and plan to open processing centers in other provinces and cities. After completion, all of their products can be transported across the country through a convenient logistics system. At the
event, another 5 e-commerce platforms and 6 manufacturing companies have successfully signed contracts, including Ali and SAIC, Suning and Hanshan Porcelain. The win-win effect of cooperation is further highlighted.
Shanghai Deputy Mayor Zong Ming attended the ceremony.
Author: Chia fluttering
Editor: Wang Wan Yi Zhu
Editor: Rong Bing
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