He used a game to influence the lives of 500 million people overseas, but few people know his name. He captured the hearts of many women with a bottle of drink, but because of the controversy of the product name, he is Tang Binsen.
1. Since he was a child, he likes to "flip" to continuously improve his technical level
Tang Binsen, born in Hefei, Anhui in 1982, has been very interested in business since he was a child, and has never stopped "flip" in this area. Shi once wrote an essay on how the construction of an overpass promoted local economic development. He also designed the Monopoly game by himself to enhance the fun of the original game. This kind of "tossing" was further improved in his high school stage. In the era when pirated tapes were rampant, Tang Binsen was studying and reselling pirated tapes. Although he did not make much money, his first involvement in the business world made him more and more interested in business activities. Although he was not old at the time, he was already With insights and vision beyond those of my peers, I also have my own ideas and plans for the future. After going to college, Tang Binsen studied hard and had excellent grades, but he was not a "good student" in the traditional sense. Many students commented on him that he would not be able to get back the things he was interested in, and he would post money for the things he was not interested in. Don’t give it to him. In addition, if Tang Binsen’s study experience is divided into two stages: undergraduate and master’s, then he has been insisting on scientific and technological practice during his undergraduate period. It can be said that he is accumulating his own technical strength. He only started to take the first step in entrepreneurial practice
2. He went to Cannes to win the award and was successfully recommended to graduate student
to go to college. Tang Binsen soon realized that the computer major can help him realize his dream, because he saw that There is a huge space for creativity and innovation in this field, and the best way to learn is to learn through practice. However, Tang Binsen did not use the self-study room to brush up questions to become a master of learning, but began to explore how to apply the knowledge learned in the classroom Go to the practice of science and technology. In the scientific and technological practice activities he participated in during the university, Binsen Tang has won numerous awards. The most valuable one is the Fifth Global GSM and Java Intelligent Program Development Competition. Binsen Tang and his team have perfectly combined technological innovation, technology realization and commercial application, and research and development. A set of comprehensive personal information exchange solutions based on SIM card technology. With this market-oriented product, they went to Cannes and won the highest prize of the competition in one fell swoop. At the same time, they received a prize of 25,000 euros, which became the first time in the history of the competition. The Chinese who won the gold medal, thanks to this award, Tang Binsen was successfully recommended to this major and continued to study for master's degree.
3. Established the company and carried out transformation to vigorously promote the "Happy Farm"
In 2008, Tang Binsen left the school and started a formal entrepreneurial road. At that time, Beihang Science and Technology Park was very optimistic about Tang Binsen’s entrepreneurial team, so he injected 200,000 yuan in seed funds. Helped them to set up Zhixingtong Technology Co., Ltd. It is said that everything is difficult at the beginning, and even harder for starting a business. Tang Binsen’s most difficult year was in 2008. At that time, Internet psychology test products were very popular. He led the team to make a similar product and quickly became the industry’s first. First, he has been unable to make money because he cannot be realized. Under such circumstances, he urgently needs to transform and do a profitable task. The best way is to imitate the industry leader. In 2008, there was a phenomenon-level social game. "Happy Farm", once this game was launched, it was sought after by white-collar workers and students. So Tang Binsen immediately developed a new game based on it. Since then, he has successfully promoted the Happy Farm game to more than 20 countries around the world, affecting overseas 5 With a population of 100 million, it has become the most influential game exported by China so far.
4. Gradually widening the boundaries of domestic games, known as the "father of Happy Farm"
When developing the second version of Happy Farm, the same product of the competitor had been put into operation two or three months ago, so Tang Binsen and his team only used In two weeks, I developed a version of my own Happy Farm. After the game was launched and operated, it was a big success and soon occupied a certain share in the market. The success of Happy Farm became a turning point for Tang Binsen and Zhixingxingtong, and Tang Binsen also Known as the "Father of Happy Farm". In June 2011, Zhixingtong accepted the investment of Innovation Workshop and tx, and launched the Xingyun International Publishing Platform. It successfully served the internationalization of many well-known games and foreign trade e-commerce in China, and solved the local problems encountered in the game process.After that, Tang Binsen was inspired by Zhou Hongyi and made an international version of free anti-virus software. At the same time, the company's self-developed game clash of kings won the 6th best-selling list in North America, which once again expanded the boundaries of Chinese games .
5. Switching the track to cross-border entrepreneurship, the vitality forest becomes the dark horse of the beverage industry
In 2016, Tang Binsen switched the track and entered the beverage industry to develop vitality forest sparkling water, although he had no experience in the beverage industry before, and was not familiar with the gameplay of this industry. But he insists on the asset-light model of the Internet. He doesn’t need factories, sales channels, and only brands. In addition, Tang Binsen, who has been in the game industry for many years, knows human nature best. He knows what young women like, so this model uses young people. Favorite Japanese culture, products with 0 sugar, 0 fat, 0 calories are loved by everyone as soon as they are launched, but the Japanese culture also makes Tang Binsen subject to some controversy. In terms of marketing methods, Tang Binsen made a lot of exposure through new media, which quickly boosted sales, and then used fast-growing sales data to quickly raise funds for high valuations. According to public sources, Yuanqi Forest’s sales reached 2.9 in May alone. In less than half a year, it achieved a performance of 660 million yuan, far exceeding the sales of last year. This is undoubtedly a dark horse in the beverage industry in 2020. With the popularity of the vitality forest, Tang Binsen’s value has also risen. He used facts to prove one thing, every consumer product is worth redoing, even in traditional industries, it is possible to dig up a fortune.
