Smart stuff officially announced the news on July 15th, the glory of TV today World, launched the "Smart Screen", and its first product will be launched in early August.
At this time, Honor announced the launch of the large-screen "Smart Screen" product, and officially announced that Huawei officially entered the TV territory. The Huawei Group’s choice to take the lead in TV with the Honor brand may have a profound meaning. , a battle of "Internet TV", like the vicious battle of "Internet mobile phones", is about to start.
After the meeting, Zhixi and a few media interviewed Zhao Ming, the president of Honor. Zhao Ming told Zhishi that the advantages of large-screen devices lie in the field of vision, sound quality, and picture quality, which are irreplaceable in the home scene. He himself has tried Honor Smart Screen products for a while, and the experience is very good.
At the same time, Honor will not set too high a target in terms of sales, and there will be no hard requirements. Glory will share the smart screen technology with the TV industry. In the future, Huawei and Honor may both launch smart screen products.
There have been rumors in the industry that Huawei will build TVs for a long time. According to media reports, Huawei TV's supply chain executives have said that Huawei TV may be equipped with dual cameras, in addition to games and social functions. Its foundry is Suzhou Gaochuang, and the screen suppliers are BOE and CSOT. However, this time Zhao Ming did not further disclose the product details of the Honor Smart Screen.
When asked whether Honor TV will be equipped with Hongmeng operating system, Zhao Ming implicitly responded with four words, "Keep looking forward to it."
Upgrade the TV like a mobile phone
Honor today launched a new category-"Smart Screen", its first product will be in early August roll out.
Smart screen as a home smart center, it will carry the responsibilities of four centers: home audio and video entertainment center, information sharing center, management control center, multi-device interaction center.
Zhao Ming said that at present, mobile phones are carrying more and more people's needs, such as entertainment, communication, photographing, payment, etc. All technological innovations in the last 20 years have been concentrated on mobile phones. But in the past 10 years, the television industry has hardly changed much.
Honor will continue to iterate on every core component and technology of smart screens just like upgrading smart phones, such as chips, screens, sensors, operating systems, file management systems, Ark compilers, GPU Turbo, etc.
In the future, mobile phones will become mobile personal centers, and smart screens will become the family’s smart center, allowing the whole family to gather in the living room again.
Zhao Ming told Zhizhi that the advantages of large-screen devices are the field of vision, sound quality, and picture quality, which are irreplaceable in the home scene. He himself has tried Honor Smart Screen products for a while, and the experience is very good.
Zhao Ming said, “I hope that when I look back in the future, July 15, 2019, will be a chronological point in the TV industry.”
Last week, MediaTek Deputy General Manager and Smart Home Zhang Yutai, general manager of the business group, also told Zhixi that devices such as smart TVs and smart displays are expected to become the future smart home control centers.
Open the technology to the industry
Zhao Ming said that Honor began to explore this direction in 2015 or even earlier. Before Huawei Already have TV chips, software, systems and other capabilities, but before entering the TV industry, Need to consider the value, impact, and impact on the industry.
At present, the competitive situation and living environment of the traditional color TV industry are not very good. Honor wants to drive the industry to bring new breakthroughs, including breakthroughs in product definition, innovation, and experience.
In the future, Honor will continue to iterate every core component and technology of smart screens, such as chips, screens, sensors, operating systems, and so on.
Huawei and Honor will open many smart screen technologies to industry partners. Because the purpose of Huawei and Honor is not to "grab food with industry partners and kill the Red Sea market into a sea of blood", but to let the entire industry add value together.
Zhao Ming also said that before Honor made this product, it had extensive communication with the traditional TV industry and the industry welcomed them to enter.
Huawei may also launch smart screen products
The rumors that Huawei will build TVs have been around for a long time. During the MWCS on June 27 this year, He Gang, president of Huawei’s consumer business product line, announced Huawei’s full-scene strategy in the 5G era, namely 1+8+N, and TV became one of the eight categories for the first time.
Just a few days ago, Honor submitted several TV-related trademark applications, namely "Honor Smart Screen", "Honor Smart Screen", "Honor Smart Screen", and "Honor Vision". The industry speculates, Honor TV will integrate some of the functions of cameras, mobile phones, and TVs, so that TVs are not only used to broadcast programs.
Zhao Ming said that in the future, Huawei and Honor may both launch smart screen products.
According to previous media reports, Huawei TV's supply chain executives have stated that Huawei TVs may be equipped with dual cameras, in addition to gaming and social functions. Huawei TV will be contracted by Suzhou Gaochuang acquired by BOE. Its 55-inch screen supplier is BOE, and its 65-inch screen supplier is China Star Optoelectronics.
At the same time, the senior said that Huawei TV's goal is to sell 10 million units a year, which is equivalent to saying that it will become the first in the TV industry.
However, Zhao Ming did not further disclose the product details of the Honor Smart Screen this time.
Huawei enters the TV, and the PK tastes stronger with Xiaomi
Honor and Xiaomi, these two mobile phone brands that are fighting closely, finally come back The TV industry meets on a narrow road.
As Huawei and Honor officially announced their entry into the TV industry, the PK of Huawei and Xiaomi's smart home ecology has become stronger.
Huawei officially began to deploy the smart home field in 2015. At the end of 2015, Huawei officially released the HiLink strategy for smart homes and announced its entry into the smart home ecology. At that time, Xiaomi had been in the field of smart homes for more than two years.
Xiaomi entered the smart home market earlier through the Xiaomi ecological chain model, and detonated it through channels through the concept of high cost-effectiveness and explosive models. It has a leading advantage in terms of product types and platform scale.
In contrast, Huawei's advantages lie in a more open industry alliance, stronger channels, and technological advantages such as chips, connections, and operating systems behind HiLink and HiAI.
According to Huawei data, as of January this year, Huawei’s HiLink platform has accumulated more than 20 million users, accessed more than 100 categories, and cooperated with more than 150 manufacturers. More than 500 products; and WiFi smart home devices connected to the HiLink protocol have reached about 4 million, achieving 400 million App links.
This time, Zhao Ming also emphasized that Huawei and Honor will open smart screen technology to other home appliance partners, and this set of technologies is under the HiLink system.
Xiaomi TV is a representative hot product in Xiaomi's smart home products. According to Xiaomi's financial report for the first quarter of 2019, as of March 31, 2019, the global cumulative shipments of Xiaomi TV exceeded 2.6 million units. , A year-on-year increase of 99.8%, the official claimed to achieve the No. 1 shipment in mainland China for two consecutive quarters. Xiaomi has emerged as a new force in the Internet TV category and is gaining momentum. However, according to market data in 2018, compared with the three major domestic traditional TVs, TCL's annual sales of about 28 million units, Skyworth and Hisense's annual sales of about 15 million units, the annual shipments of Xiaomi TV have just squeezed into the world's ten.
Now Honor and Huawei not only announced their entry into the game, but also announced that the technology will be open to other traditional TV manufacturers, which is likely to threaten the dominant position of Xiaomi TV. This may also be another reason why traditional TV manufacturers welcome Huawei and Honor.
Conclusion: Let industrial innovation return to technological innovation
The color TV industry has long been a saturated Red Sea market. Before this, many manufacturers were also promoting smart TV families. The concept of the center, but has been tepid.
Zhao Ming said that at this moment, Honor is calling out "Smart Screen Family Center", but the concept lies in its strong R&D and innovation capabilities and the technology itself.
In the interview, Zhao Ming repeatedly emphasized that the advantages of smart screens lie in the different "experiences" they bring, and the irreplaceable advantages of TV should be amplified. However, since the product details have not yet been provided this time, it remains to be seen how its advantages can be upgraded.
