As the New Year approaches, buying New Year goods has become the most important "taste" in the strong New Year flavor. At this time of year, the sales of New Year's goods are booming in the streets and alleys, and the online New Year's Goods Festival is also in full swing. However, this year, many people have discovered that there has been a big change in the realization of New Year's goods consumption - e-commerce New Year's goods festivals have adopted the "minimalist style".
The first is Tmall . This platform was the first to announce the rhythm and rules of the event. The New Year Festival officially started preheating on December 27 and lasted until January 4. It is not much different from previous years. But the rules are completely different. The biggest method of previous events has been changed - full discounts. The preferential rules have also been completely simplified. The prices of all event products are directly reduced by "official instant discounts".
The same goes for , Vipshop , another e-commerce platform. There is also no need to make up the order with a full discount, and the promotion rules of instant discount for one item are adopted. It has to be said that the practices of the two platforms have entered the hearts of young people today. At present, young people's consumption has become pragmatic and rational, and only real and direct benefits can attract them.
However, Vipshop’s New Year Shopping Festival has a different rhythm from Tmall. The event started on December 29 and lasted until New Year’s Eve. During this period, there were two rounds of hot sale activities. The long-term event allows consumers to buy New Year's goods until New Year's Eve. 5,000+ well-known brands provide tens of thousands of popular items to meet the needs of young people for purchasing New Year's goods at any time.
In terms of buying New Year goods at any time, Jingdong also has a say, because its New Year goods festival starts on December 26 and continues until January 28, which is the seventh day of the new year. Such a time setting can not only satisfy young people's New Year shopping before the New Year, but also take into account the gifts they need when visiting relatives and friends after the New Year.
The activities of the platforms are still in full swing at the moment, but I believe that this wave of simplified rules will help set off a new boom in consumption. After all, instant discounts are a long-awaited and highly praised promotion by consumers. During the previous Double 12 period, Vipshop tried the minimalist gameplay, and it received many likes from netizens.
A netizen from Heilongjiang said that he likes Vipshop because exchanges are delivered to your door, and the prices are clear and straightforward. "There are no coupons and full discounts, which is a waste of time." Another netizen from Jiangxi also gave almost the same praise: "There are not so many rules for the price of things."
had to lament that the current e-commerce platform has indeed changed. In the past, in order to impact GMV and keep more consumers' time on their own platforms, e-commerce companies blindly added gameplay and made shopping fun. But now they finally understand what consumers really value, so the focus of attention has shifted from GMV to user needs themselves. Such changes are a good thing and mean that a new stage of e-commerce development is quietly coming.
