A few days ago, Li Bin, founder of NIO , revealed some views on NIO mobile phones in an interview with "Chinese Entrepreneur".
Li Bin said: When we make mobile phones, we are not trying to compete with Xiaomi and Huawei . The logic is different. can be understood as NIO's NIO Life. We are not trying to be a clothing company or a food company, but focus on user needs and meet their usage scenarios based on our connection with users.
There are differences between mobile phones and NIO Life, because the collaboration between mobile phones and cars has become increasingly important.
There are two perspectives here. One perspective is from the mobile phone. For example, Apple and Google are all building cars. The other perspective is from the perspective of the car. This is the same goal. Our cockpit is also based on Android, and many technologies are interlinked.
makes an inappropriate analogy. The price of a car is almost 100 times that of a mobile phone, which is equivalent to the difference between stars and planets. Would you say you define stars around planets, or define planets around stars?
Li Bin further explained, to be more direct, for me, the mobile phone sold hundreds of thousands of units, and half of our users bought it and thought it was good, which made me very happy. I think we have achieved the goal. Because for users, if you have already bought a car worth hundreds of thousands, and then buy a mobile phone worth several thousand yuan, the decision-making pressure does not seem to be that great.
But if you buy a mobile phone worth 1,000 yuan and a car worth 300,000 yuan, the decision-making pressure will be great. I think that except for Apple, other mobile phone companies in the world may not have such brand potential at present.
