For newcomers of self-media, they don’t know the meaning of the exclusive noun of self-media when they first get into self-media. Today, I will give a detailed explanation of the exclusive terms of self-media, so that it is convenient for newcomers to learn from self-media!
1, work data description
(1) Display quantity
Number of times the work is seen by users. The more displays you display, the more recommended you are by the platform, and you are seen by many users, but you just didn’t click in.
(2) Readings
Number of times the user enters the details page to read content.
(3) Playback volume
Number of times the video starts to play.
(4) Fan reading and playback volume
Number of times the work is read and played by fans.
(5) Reading and playback completion rate
The part of the work being read and played accounts for the percentage of the overall work.
(6) Reading and playing time
The duration of a user reading and playing a certain work.
(7) Reading, playback click-through rate
Reading volume, playback volume ÷ Display volume.
(8) Reading completion rate details
In different positions of the work, the proportion of users who continue reading and playing.
2. Fan data description
Fan data is an important basis for measuring the quality of your work. The more fans you have in your account, the better its marketing and promotion effect. The more fans the account, the more opportunities the publishing works are recommended by the self-media platform, and more fans will see them, bringing higher benefits to the creators. Fan data includes the following:
(1) Number of fan changes
Fan growth - Fan loss, that is, the net number of fans. The number of fan changes is a data that measures the stability of an account’s fans. The smaller the number of fan changes, the more stable the account’s fans, and the larger the data, the more unstable the account’s fans.
(2) Number of fans increasing
Number of fans in the current period - Number of fans in the early period. This means that new users follow their accounts and become their fans.
(3) Total number of fans
is the total number of fans.
(4) Fan characteristics
The gender, age and regional distribution of fans.
(5) Fans' preferences
Fans' behavioral preferences, such as which authors fans also pay attention to, which aspects of content they like to see, etc.
(6) Fan display
Number of times the work is seen by fans.
The above is a detailed explanation of the exclusive terms for self-media that I have carefully compiled. I hope it will be useful to everyone and can help you get started quickly!
