In order to improve their core competitiveness, today's companies will continue to enhance their stickiness with users and consider product design and pricing from the perspective of users. Especially for mobile phone digital technology companies, users need to participate, and products launched by analyzing and integrating user suggestions can win more fans. Among mobile phone brands, Xiaomi undoubtedly attaches great importance to user experience. Not only that, Xiaomi is also a company that knows how to be grateful.
This year, Xiaomi 816 Thanksgiving Season, Xiaomi once again launched a thank-you feedback event and its sales results are also envious. Judging from the information released by Xiaomi today, from August 1 to 18, a total of 275 million rice fans around the world participated, with a total payment amount exceeding 9.83 billion yuan and sales reaching nearly 10 billion yuan. Xiaomi smart home product sales exceeded 3.2 million units, and the usage rate of Xiaomi's first-generation user red envelopes is about 99%.
The two most popular new products in this 816 Thanksgiving Season event are undoubtedly Xiaomi MIX4 and Xiaomi Tablet 5. Both products are back again after three years. The first sales of Xiaomi MIX 4 in all channels exceeded 300 million yuan in one minute, and the first sales of Xiaomi Tablet 5 series exceeded 200,000 units in 5 minutes. Xiaomi MIX4 is equipped with the new CUP full-screen technology. The screen is completely hole-free and the display is flawless, satisfying everyone's ultimate imagination of the full-screen form. While providing top-level hardware, Xiaomi Tablet 5 series reconstructs the multi-scenario software ecosystem, setting an example for the current Android Tablet experience and improving the productivity performance of Android Tablets.
With the continuous upgrading of Xiaomi's new retail services, Xiaomi 816 Thanksgiving Season is not limited to online, but can now participate online. From August 1 to 18, a total of 275 million fans around the world participated; the total number of live broadcasts on the entire online platform exceeded 53.26 million, and the total live broadcast sales exceeded 770 million yuan. At the same time, more than 8,000 offline stores participated in it, and it was exactly the same online and offline. Not only that, Xiaomi’s new retail services have undergone three major upgrades this year, including: promoting the integration of sales and service in Xiaomi stores; speeding up delivery and upgrading; and "integrated delivery and installation" of home appliances.
As early as the press conference on August 10, Mr. Lei expressed his willingness to provide 1,999 yuan red envelopes to the first generation of Xiaomi users as gratitude. It is reported that during this Xiaomi 816 Thanksgiving Season, the first-generation users who received 1,999 yuan in gratitude red envelopes had a red envelope usage rate of about 99%. Although the editor is not the first generation of rice fans, as a user of Xiaomi mobile phone , I feel warm inside. In a blink of an eye, Xiaomi 816 activity has ended successfully. There should be good and good products in the second half of the year. We might as well wait a little longer!
