This year's performance of the new Apple model iPhone is really hard to describe.
A few days ago, according to the quotes from third-party channel dealers, the lowest price of the iPhone 14 Plus, which has just been on sale for only two weeks, has dropped to 5,950 yuan. Compared with the initial price of the official website, the price difference is 1,049 yuan, and the decline of more than 1,000 yuan in just two weeks of release. Compared with the basic model of iPhone 14, the market performance of the Plus large-screen model is obviously very bleak. Therefore, it refreshed the phone with the largest drop in iPhones and the fastest price cut in Apple's history.
With its independent A-series chips, independent iOS system ecosystem, and its own strong brand appeal, Apple has always maintained a leading position in the industry and monopolized nearly 80% of the global smartphone market's profits. At the same time, the smartphone industry, which has depreciated rapidly, enjoys a long-term and stable high value retention rate. Although it is a second-hand iPhone, it also enjoys a higher value retention rate far higher than other Android phones in the second-hand market, but this year's iPhone 14 series has completely failed.
Compared with the basic iPhone 14, the large-screen version of iPhone 14 Plus meets the mass market's urgent needs for large-screen mobile phones in terms of screen body size. According to common sense, sales and prices are not too bad. Why is the actual market performance so bleak?
At present, the main reason for the collapse and complete decline of iPhone 14 Plus is that Apple has a direct relationship with product positioning and innovation. Many industry insiders have said that compared with the previous generation of iPhone 14 Plus, except for the slight size difference, the overall appearance design and hardware are basically no different. The product concept of squeezing toothpaste makes the iPhone 14 Plus, which is under the banner of new models, lack substantial improvement and innovation. As a high-end flagship product that costs 7,600 yuan, without innovation, how can consumers pay for it?
In fact, there are already signs of decline in iPhone 14 Plus. On the day of the first sale, the iPhone 14 Plus was in an embarrassing situation of breaking the issue immediately on the same day. The quotation of third-party channels is about 400 yuan cheaper than that of official channels. There is no need to wait in line to buy offline stores, and you can get spot goods immediately on the same day. Compared with the hot-selling scenes of new iPhone scalpers in previous years, the price is speculated and out of stock is in line.
Unlike the early days, users' consumption concepts are becoming more rational nowadays, and people pay more attention to design, hardware and interactive experience, rather than changing the soup or medicine for any old product. If you print an Apple logo, you can easily sell it at a high price. The iPhone14 Plus lacks sincerity, resulting in a complete disappointment in sales. It does not have the price advantage of iPhone14, does not have the hardware performance and feature upgrades of iPhone14Pro, and under the same price budget, the product competitiveness is not as good as iPhone13Pro. Based on the above points, the price of iPhone 14plus, which has no advantage in other aspects except for a large screen, has collapsed and no one cares about it, becoming the least value-preserving "diving king" mobile phone this year.
The factors related to the price and value retention rate of mobile phones are diversified, including market demand, consumer reputation and recognition, product itself, etc. At least at present, the iPhone 14 plus is obviously the most depressed model in the same series of markets this year. The product itself lacks innovation and selling points, and the price and configuration lack strong product competitiveness. Not being recognized by consumer market leads to a rapid decline in price and value retention rate is also an inevitable result.
