is affected by many factors such as masks and market saturation. This year's mobile phone market is obviously not as good as in previous years. Many mobile phone manufacturers have had a hard time. Even the major mobile phone manufacturers have experienced a decline in sales, and the decline is relatively serious. In other words, it would be good if major mobile phone manufacturers could reduce the decline. If they could maintain the data of the same period last year or their share increased slightly, it would be quite good.
Now, Canalys has released preliminary estimates of global mobile phone shipments in the third quarter, and the ranking and data of mobile phone manufacturers are basically the same as in the second quarter. Among them, Samsung , Apple and Xiaomi ranked in the top three in the world, OPPO and vivo ranked in the fourth and fifth in the world. Samsung's market share in the third quarter was 22%, up 1% year-on-year; Apple's market share in the third quarter was 18%, up 3% year-on-year; Xiaomi's market share in the first 14% remained the same year-on-year, while OPPO and vivo's market share in the first 11%, down 1% and 2% year-on-year respectively.
From the data, Samsung and Apple's share increased slightly, while Xiaomi has not changed. OPPO and vivo both experienced year-on-year declines, but fortunately, the decline was not very large. In other words, Apple is the best among the top five mobile phone manufacturers in the world in the third quarter of this year. The reason is very simple. It is speculated that the iPhone 14 series was released and launched in September, which has increased Apple's share a lot.
Finally: The iPhone 14 series was out of stock in the early stage of sale, especially the two Pro versions, so it is expected that there will be some improvements in the fourth quarter. As for domestic mobile phone manufacturers, whether they can stop the decline and increase their market share depends on whether the next Double 11 will be strong.
