At present, sharing economy is booming, from shared bicycles, shared electric cars , shared umbrellas to shared power banks, emerging business models represented by the sharing economy are rising like mushrooms after a rain. Now, another new sharing project has become popular, that is, shared wifi.
Shared WIFI, as the name implies, is to share your own WIFI to obtain certain benefits . However, the biggest difference between it and other shared projects is that sharing WIFI does not require actual hardware investment, it only requires a QR code sticker to start business.
The rapid rise of shared WIFI is very likely to completely subvert the traditional marketing model, because it is not a basic life behavior such as taxi and travel, but it is a real high-frequency demand in the Internet era.
We have long entered an era of intelligent networks. The demand for WIFI has long become as simple and instinctive as drinking water. There are hundreds of millions of WIFI hotspots across the country. This is a market that is so big that it is difficult to estimate, and it is not limited by time and location. Where there are people, there will be smartphones, and where there are mobile phones, there will be WIFI hotspots.
Shared WIFI just turns these huge idle resources into treasures. The convenient and fast service solves the pain points of wifi connection between merchants and customers. In addition, the low entry threshold and cost does not require agency fees, franchise fees, and hardware equipment investment. The only investment is just a QR code material sticker, plus the considerable pipeline benefits that can be seen. The above makes shared WIFI "unexpectedly" become a dark horse in the sharing economy and quickly become popular.
At present, the shared WIFI project is still in the early stage and has a very broad development space. However, in the long run, it cannot escape fierce commercial competition and industry reshuffle. We believe that what can be truly left in any industry in the end must be those companies that have down-to-earth brands and have real strength.
We will wait and see the nationwide popularization of shared WIFI.
