Himalaya As a pioneer in the domestic mobile audio field, in the ten years since its establishment, it has continuously reshaped the value of sound through technological empowerment. In Himalaya, everyone can share stories, knowledge and opinions with voice, so that everyone can grow up and have a richer spirit. This has become a home for many creators to display their personal value. At the same time, the platform cooperates widely with third parties to strengthen and expand cultural products, and distribute high-quality content on a wider range, so that many people can enjoy high-quality audio services.
In the past ten years, Himalaya has creatively connected one "audio island" into a "sound universe" with a "sound and meaningful" meaning. The Himalaya content ecosystem includes audio books, pan-entertainment audio, podcast , knowledge sharing and audio live broadcast. As of 2021, Himalaya's average monthly active users in all scenarios reached 268 million, the number of content creators exceeded 13.51 million, and the total number of audio produced by the platform was 340 million, of which the number of audio books was 4.9 million. The platform has more than 100 types of audio content.
At the same time, Himalaya continues to strengthen the construction of the ecosystem and cover diverse scenarios, and widely connects the content ecosystem with hardware terminal applications such as on-board terminals, smart speakers, and smart wearables, so that users' scenarios and methods can be more diversified, so that everything can be "sound". At present, Himalaya has reached cooperation with leading companies such as Ali , Xiaomi , Baidu , Huawei , and Midea. More than 93% of smart speakers are connected to Himalaya's content. In the car smart terminal, more than 95% of automobile companies such as Tesla , Porsche , Jaguar Land Rover , BMW , Audi , and Audi have carried out in-depth cooperation. The TOP30 car brands have all connected to Himalaya's audio services.
Yu Jianjun, founder and CEO of Himalaya, said: "Empower culture with technology and make everyone a better self." He believes that Himalaya is a technology-driven content company, technology is a means, and spreading culture is the goal. It is understood that what Himalaya needs to do is to expand rich and convenient terminal application scenarios by layouting smart homes, smart speakers and vehicle networking, and Himalaya further improves platform content penetration and user stickiness. As the platform promotion continues to increase, Himalaya will make sound and knowledge everywhere like water and electricity, and can be used as you can.
Focusing on building a cultural IP is also an important mission of Himalaya. As of 2021, Himalaya has established business cooperation with about 160 leading publishers including CITIC Publishing House, Motie Book , Guomai Culture, Yilin Publishing House , Qingdao Publishing House , China Women's Publishing House , Shanxi Publishing Group , etc. Himalaya has recently reached strategic cooperation with international publishers Penguin Landen North Asia, Strait Publishing and Distribution Group , and Jiangsu Phoenix Publishing and Media Co., Ltd. to jointly expand the audio digital cultural industry, realize the diversified development of cultural IP, and work together to lay out a new digital economy ecosystem represented by audio audio.
The past ten years have achieved remarkable achievements. In the next ten years, Himalaya will continue to expand and innovate more possibilities, work with creators and partners to provide users with more high-quality content, and give full play to the integrated value of the platform.
