Many merchants have many habitual routine operations for Douyin store broadcasts, which will lead to the same data and reputation. Next, let’s talk about these 3 wrong Douyin store broadcast thinking and 3 correct Douyin store broadcast awareness, so that you can understand your

Many merchants have many habitual routine operations for Douyin store broadcast, which will also lead to the same data and reputation. Next, let’s talk about these 3 wrong Douyin store broadcast thinking and 3 correct Douyin store broadcast awareness, so that you can understand your live broadcast room better and sell it quickly!

3 erroneous Douyin store broadcast thinking

First make short videos + attract fans, and then start selling

• The process is not correct

Why must this logic be done in parallel? In fact, their traffic distribution is different, and the fans they attract are also different.

• At the same time, we must also understand the distribution of Douyin traffic:

, live room weight—live square information flow

, short video weight—natural traffic information flow

, Feed/Dou+——add display weight, but cannot guarantee the conversion weight

user tags:

, Love to swipe short videos—POI interest points matching

, Love to swipe entertainment anchor—reward interactive tag matching

, Love to swipe e-commerce live broadcast—e-commerce tag matching

card live broadcast square The number of people who can watch the market. If you sell goods, then

card live broadcast plaza can only watch the market, but the number of people who come in is not accurate traffic, which means that the matching degree of goods is not enough and the churn rate will also increase.

9.9 yuan royalty free shipping is on the random money. It disrupts the live broadcast room tag

A live broadcast requires content planning and control nodes. The effects of different welfare activities are also very different, so we must also think about planning from a multi-dimensional perspective.

• low-price users - If your product is a snack or department store, it can be used to retain customers
• mid-to-high-end price consumers - this is the same brand consumers
• brand store broadcast - use more than 100 products worth 29.9 seconds to attract real brand consumers

3 correct Douyin store broadcast awareness

, sell goods first, then gather fans, and finally build brands