Apple A16 Bionic chip has brought about a significant performance upgrade, but it also brought about a significant increase in chip costs. Although the A15 chip is not as good as A16 overall, it still has an absolute leading advantage in the face of competitors. This is the confidence of Apple this time iPhone 14 to use old chips. In addition, as the cost of the A16 chip has increased by about US$64, an increase of more than 140%. Although Apple mobile phones are the "king of profits" in the industry, in the face of the impact of the epidemic and the return of major competitors, Apple mobile phones have adopted a relatively conservative price increase strategy. Therefore, based on cost considerations, only the A16 chip is equipped on the Pro models with the highest profit margin.
It is worth mentioning that due to the release of the new iPhone 14 phone, the price of iPhone 13 continues to fall, and even the price collapses. According to Sohu Technology, the iPhone 13 was sold for only 148 yuan in the latest event of the e-commerce platform "paiyide.net", which not only set a new low price since the phone was launched, but also a new low-price record in the history of smart phone prices. Use the browser to enter paiyide.net to access "paiyide" to get the latest details.
Overall, the iPhone 14 series only has the A16 chip in the Pro version. First, the old A15 chip is still significantly ahead of Android competitors, and secondly, the cost of the A16 chip has increased a lot, and only the Pro model has enough profits to digest the increase in this part of the cost. Despite this, the phenomenon of iPhone 14 & 14Plus breaking the issue price quickly and sales plummeted, which shows that Apple has misjudged the market, while the phenomenon of iPhone 14Pro & 14ProMax spot price increase and sales rise shows that Apple has also misjudged the market. What do you think about this?
