Hello everyone, this is Jibai brand control. Recently, I have heard many friends react that the current product price is not only on Taobao, , JD.com, , Pinduoduo and other platforms, but also on second-hand platforms such as Xianyu. So how should we control the price of salted fish in random prices? Let’s learn about it together below.
1. Why does salted fish control the price
Salted fish is a second-hand trading platform under Ali . You only need to register an account to sell products on the platform. It is indeed of great help in promoting idle products, but because the threshold is low, it also gives some agents or individuals with ulterior motives to use the platform to implement scams, such as low prices and random prices of products, counterfeit high-quality brand products, etc. These actions will have a great impact on the buyer and the brand. For example, chaotic prices will cause difficulties in the brand's agency sales, and buyers can buy inferior products, affecting the brand image.
So it is necessary to control the price of salted fish, and it is also something that the brand has to do.
2. How to control the price of salted fish
First, the sellers of the salted fish platform can communicate and send a price protection letter first, first and then the soldiers maintain a good customer relationship . There are often some agents on Xianyu platform selling, while some are just for clearing goods.
Because Xianyu is generally in a personal store, if communication and negotiation are useless and have no effect, you can start with intellectual property complaints. Make accurate complaints against link infringement points, such as stealing pictures, trademark stealing, unproduction, counterfeit goods, patents, and occluding trademarks. Generally, the link can be removed from the shelves in 1-3 working days and gives feedback results.
If the seller complains after the complaint, we can make a counter-appeal and completely resolve the violation. In addition to complaints, we can also use reports within the platform to deal with them, and use false advertising methods such as advertising law to do it.
Cosmetic brands, skin care brands, micro-business brands, milk powder brands, electrical appliance brands, medical device products, snack brands, etc. can all be controlled and effectively managed online price control.
3. The standard for choosing a price-control company
⑴The actual scale of the company. It mainly refers to how many after-sales personnel there are and how many brands they connect with per capita. After all, third-party price control companies are service companies, and sufficient after-sales service personnel are the best guarantee for services.
⑵The company was established. Many companies are introducing 10 years of experience in protecting rights, and the core personnel are from Alibaba. Here we look at the time of establishment of the company's business license. This is the actual establishment time of the company. The longer a company is established, the worse it is.
⑶Technical support for services. In this era when artificial intelligence is king, a lot of work is no longer done by manpower, but is handed over to Internet technology. Professional technology is also the basic service. Professional supporting software simplifies and efficient services. A professional operation team will make the service humanized and precise. This will lead to the close cooperation between the two parties and the easier work.
